How and where to look for money for the project. Crowdfunding for personal needs and goals: international platforms

How and where to look for money for the project. Crowdfunding for personal needs and goals: international platforms

16.08.2021

The Internet is a place where you can find not only articles from Wikipedia and funny memes, but also money to start your own business project. In some cases, you will not even have to return the funds received, unlike a bank loan. At the same time, we do not suggest that you sell a kidney, click on dubious links for days, or engage in fraud. An enticing prospect? Then you should turn your attention to crowdfunding.

Crowdfunding - what is it?

"Crowdfunding" is a foreign term, derived from English words сrowd- "crowd" and funding- "financing". This already gives a certain idea of ​​the essence of this phenomenon. But an explanation from the experts will never be superfluous.

Emil Martirosyan

Associate Professor, Department of Business and Management Strategy, RANEPA

Crowdfunding is a way to finance large and small investment projects. The bottom line is that the broad masses are attracted to investing. Customers, suppliers and all those who are interested in the business model can invest.

Ilya Emelyanov

investment banker

Crowdfunding is a platform for anonymous donations. One of the p2p options, when an individual lends to another individual. As a rule, in crowdfunding, loans are given without interest, and the return is made in the form of gratitude.

Crowdfunding, which appeared abroad, was initially used to finance projects related either to charity or creativity. For example, to raise funds for the release of a disc of your favorite group or a movie that is interesting to the audience.

Today, the media, both Russian and foreign, most often cover projects of this particular format. And yet, in terms of fees, business initiatives are still in the lead. What is especially pleasant, crowdfunding as a phenomenon is developing at a rapid pace. According to the World Bank, the annual volume of investments collected in this way will reach $95 billion in developing countries by 2025. But it is not entirely clear how the fate of this method of financing will develop in Russia.

Crowdfunding in Russia

Those who are fond of history may notice that behind the fashionable term “crowdfunding” there is something very similar to cooperative financing that appeared in Russia back in the 19th century. So, we can say that the idea of ​​crowdfunding should have taken root on Russian soil especially well. However, not everything is so smooth.

It is quite difficult to describe and measure the Russian crowdfunding market. To date, there are no reliable studies on its volume, and besides, it is not regulated by law. Another difficulty is the rather low level of financial literacy of the population, which, in general, should act as investors. People are not accustomed to invest in anything other than bank deposits.

Artur Ustimov

COO of crowdfunding platform AKTIVO

For Russia, this is a novelty, which in the future will be much more in demand than now. Crowdfunding is a very convenient investment tool, it allows you to lower the entry threshold for investors in a particular project. For example, a commercial real estate building costs 100-150 million rubles, and a crowdfunding project lowers the entry threshold to 500 thousand rubles. This is the secret of the popularity of such a mechanism.

Alena August

business coach, political strategist

The word crowdfunding in Russia has already become not only familiar, but also understandable. Moreover, unlike large projects, entrepreneurs and freelancers actively use it in their endeavors. Firstly, smaller amounts are easier to collect, and secondly, these projects are more understandable to people involved in the work of the platforms .

Crowdfunding is becoming more and more popular among startups. According to Vladislav Zdorenko, author of the Animo project, there are a number of reasons for this:

  1. Entering the crowdfunding platform, the author of the project confirms the presence of the target audience, because potential buyers pay for the release of the product.
  2. Crowdfunding gives you the opportunity to communicate directly with your audience, get from it feedback on the product and improve.
  3. Crowdfunding increases the value of a firm. Under this scheme, investors are entitled to rewards, which are the product itself at a price slightly below the market. This means that you actually already have sales, and the project is working.

It is likely that many project managers who have raised nothing on crowdfunding and are disappointed by this fact simply do not know what the rules for raising funds are. How to hit the jackpot on a crowdfunding platform?

Laws of attractiveness for an investor

When it comes to investing, a startup always runs the risk of not getting the right amount. Crowdfunding is no exception: the decision to invest in a project or hold it until better times remains with the investor in this case as well. Many who have failed believe that raising money through crowdfunding in Russia is unrealistic. But is it?

Ilya Emelyanov

investment banker

You can find an investor anywhere and anytime, and crowdfunding platforms are no exception. The question is in the amount of funding and how well the implementation plan is calculated.

Before entering the platform for crowdfunding, it is worth remembering that greed is not here: you can attract 500 thousand rubles, but for tens of millions it is better to turn to venture funds.

By the way, if a person runs with a “cool” project to a crowdfunding site, you need to provide an explanation why he did not go to funds, banks and others.

If you were denied, tell us why.

Refusal due to complete miscalculations or inadequate assessment does not bode well here either. But if you were turned down just because your balance sheet lacks history, then you can try asking for help from crowdfunding investors.

Personal experience. Crowdfunding rules from the founder of the startup Animo

Vladislav Zdorenko came up with a project for an automatic animal feeder, which is very different from what is already on the market. Today, the project is at the pre-sale stage and participates in the "Battle of Technology" from the oldest crowdfunding portal in Russia, Planeta.ru. Vladislav told us about how to raise funds to launch his startup using crowdfunding.

Rule number 1 - make sure the project is in demand

It is a big mistake to post projects for good luck, you must be sure that your target audience will like them. It is not uncommon for people to think that they have good projects, “throw them out” on the platform, but do not understand the realities of the market. For example, Vladislav's acquaintances created a package for separate waste collection and began to raise money for its release through a crowdfunding platform. However, in Russia, all separately collected garbage will end up in one container, and everyone understands this. Therefore, it was not possible to raise investments.

Rule number 2 - approach the formation of the fee wisely

Whether to paint in detail what exactly the collected funds will go to, everyone decides for himself. For social projects, this often makes sense: people need to understand why, for example, planting trees requires one and not another amount. In the event that you release a product, such a report is optional. What you definitely should not do is to indicate the cost price. It is very important how much you charge. In Russian practice, you should not overestimate it, indicate exactly as much as you can collect. It is better to collect more than indicated than not to collect the amount.

Rule number 3 - the first days of collection are most important

If you collect a certain percentage of the required amount in the first three days, you will be able to get into the mailing list for all investors. Plus, it’s just morally easier for people to give money when they see that someone has already done it. To get started quickly, you need to clearly understand where your target audience is. Therefore, the project needs to be uploaded not only to the crowdfunding platform, but also to other sites where your target audience is concentrated.

Rule number 4 - present the project competently

How you present your project is very important. There are certain laws of its design that will attract potential investors. Firstly, it is important to have a video with a good picture and high-quality recorded sound. At the same time, the video itself must represent a certain story, it must have a structure. In the video, you need to present not only the product itself, but also the team that is working on it. A prerequisite is the direct speech of the founder. In a word, everything should look like a story containing an introduction, main part and conclusion. The final must contain a call to help the project with money.

The second important point is the text that tells about the project. It must be structured, visually divided into small parts. It is better to share it with the help of “gifs”, because today users perceive them better than static pictures. Images can be taken from your own videos.

It is important that people understand how your product works and what are the benefits of using it from GIFs.

There are also requirements for the content of the project. If you have partners, feel free to share it. The support of well-known companies tells users about the reliability of the project.

Be sure to pay extra attention to the team. A person must see the heroes who promote a startup, feel their story and believe in it.

Offer people real rewards for participating in the project. Offers like “deposit 100 thousand rubles and become our general partner” are too abstract and will attract few people. A person must understand what he pays money for. Therefore, it is better to offer real prizes, for example, your product and accessories for it. All of them should be segmented and have a clear description. This will not only attract investors, but also conduct something like a little market research and find out what people are willing to pay for.

Crowdfunding is a good tool for financing a business, although in Russian realities it is still more often used to sponsor social projects. And yet, it is quite possible to raise funds to launch your startup in this way. Of course, if you approach the matter responsibly and wisely.

Talk to potential investors in their language, listen to their wishes, study the target audience, and most importantly - do not be greedy. If your project is expensive, it is better to raise funds for each stage of the launch separately. And then you will be able to tame crowdfunding.

In general, the concept of crowdfunding does not limit the purpose of raising money, but only reflects the form of investment or charitable contribution. Such financing is implemented through Internet services, where a donation can be sent free of charge or for a formal reward (mention or participation in the project, souvenirs). A prerequisite for creating such an application is an indication of the purpose of the fundraising.

You can receive money for your own needs on the following platforms:

  • GoFundMe- a platform for collecting donations in three directions from charitable foundations to start-ups. It became the first major web resource for personal funding. It differs from popular crowdfunding projects by the ability to immediately receive donations, without confirmation of the fact that the goal has been realized. The service commission is 5% of the amount of collected donations. To withdraw money, the internal US payment system WePay is used.
  • Indiegogo Life- a service of a large crowdfunding platform Indiegogo, which allows you to raise money for education, weddings or funerals, and the purchase of essential things. When collecting for the users' own needs, the project does not charge a percentage of the amount of collected funding. Withdrawal of donations is carried out through the payment system PayPal.

For users from the CIS countries, the GoFundMe and Indiegogo platforms are difficult to use, since they are not available for direct financial cooperation.

If you have a bank account in the US or Europe, there will be no problem with withdrawing investments.

Raising funds for personal needs in the CIS countries

The domestic analogue of a crowdfunding platform with the possibility of obtaining collective financing for personal needs is the "Together" project from Yandex. It is implemented on the basis of the Yandex Money service and allows you to raise funds for any purpose that meets legal and moral standards.

To receive funds, the applicant is provided with an online constructor to create a page with a description of the destination, the required amount of investment and payment details. Further, it is proposed to place a link to the donation page on the network or create an interactive button on the web resource (for site owners). The service commission for services is charged at the rate of 0.5% within the Yandex Money system or 2% when paying with a bank card.

On the practical side, crowdfunding for personal purposes is almost impossible for a domestic applicant. According to statistics, due to economic difficulties, many fellow citizens are simply not ready to give money to solve the everyday problems of strangers, preferring to invest in charitable foundations or potentially profitable start-ups.

This article is for people who need money for some business and who find it acceptable to ask for it from strangers on the Internet. She will talk about the options for the technical implementation of this process and the sites on which to place for the most effective fundraising.

And the conversation is not about startups and Kikstarter. People in the world successfully raise funds for anything: publishing books, releasing albums, family trips, photo shoots for bald mice.

Yandex money


An option for those who have their own website with a loyal Russian audience and IP / LLC. On the service, you can design a form for accepting donations, get its html code and paste it on your site next to the emotional text about your request.

Visitors will be able to support you financially in a variety of ways. You can accept no more than 300 thousand rubles per month. If you expect to collect more, you should create an account in Yandex.Checkout.

Receiving money: bank cards, QIWI, cash, Yandex.Money, WebMoney, Sberbank Online, Alfa-Click, mobile phone balance.
Withdrawal of money: to a bank account or Yandex.Wallet.
Commission: 3% (charged from the payer).

Donately

This service only accepts money from bank cards and withdraws them only to accounts connected to the Stripe system. But, firstly, one of the readers must have them, and secondly, Donately is a very interesting startup worth knowing about.

On it, you can not only create a form for accepting money, but also make up a full-fledged fundraising campaign page using templates. You can accept both one-time donations and monthly donations.

After paying with a card, the person automatically receives a letter of thanks written by you. On the statistics page, you can monitor the progress of your fundraising campaigns and analyze them.

Receiving money: bank cards.
Withdrawal of money: to a bank account via Stripe (the system does not work in Russia yet)
Commission: 3% up to $100K, 2% from $100K to $1,000,000, 1% on everything raised after the first million.

planeta.ru


Russian crowdfunding platform #1. For 4 years, the site has collected more than half a billion rubles. The average donation is one and a half thousand rubles. 30% of all published projects raised the desired amount. All placements are checked by strict moderators. Each project is supervised by a curator.

Planeta.ru is visited by more than half a million unique visitors per month. People are attracted by interesting and detailed descriptions of projects, links to which their creators post on social networks. Most willingly, people donate funds to help sick children and release new albums by famous musicians.

On the service, it is customary to notify sponsors about the progress of the project and give gifts for large donations. For example, a T-shirt with your own logo for those who contributed more than 2,000 rubles.

Receiving money: Alfa Bank, QIWI, Yandex.Money, Single Wallet, Best2Pay.
Withdrawal of money: Bank account.
Commission: 10%.

Other Russian crowdfunding platforms:

If on the Russian-speaking Internet crowdfunding donations are still measured in hundreds of millions of rubles, then on the English-speaking Internet the scale is completely different. The combined fees of only the three most popular sites exceed $5 billion.

You can only raise money on Kikstarter if you have an idea for a product and a firm intention to implement it. But on the sites that are in the first and third place, you can collect money for what your conscience allows. Let's dwell on them in a little more detail.

GoFundMe

#1 crowdfunding platform in the world that does not accept donations less than $5. Site visitors willingly help widows, orphans, families with many children and cancer patients, collect 16-year-old girls for travel and newlyweds for honeymoons. You can link your Facebook account to the service and see what projects your friends support.

Receiving money: bank cards.
Withdrawal of money: Bank account.
Commission: 6.4%.

IndieGoGo

In 2011, the world's first child was born, the funds for the conception of which were collected through crowdfunding. The campaign took place on this site. Reading IndieGoGo is much more interesting than GoFundMe, as original projects are shown first.

If you need money for something really important, then you should think about translating and posting a description of your idea on English-language sites. If similar projects have already raised money, then yours may be lucky. In addition to the two above, you can try other sites from the American TOP-10:

Crowdfunding on Sbordeneg.com - a free platform for raising money

Crowdfunding with the Sbordeneg.com project— a chance to get financing for any need, whether it is repair, business, finding a sponsor, training, buying the necessary thing or the realization of a long-term goal. A convenient and free platform for collecting money is at your disposal. All that is required is to create a personal page on the site, gather an audience and receive investments for the implementation of ANY tasks.

Financial assistance is provided free of charge or with the possibility of a return on investment after the implementation of a business idea. It all depends on a number of factors:

  • The task to be solved.
  • Terms of cooperation, which are negotiated on the personal page.
  • The capabilities of the person applying for financial support.

How can a fundraising site help?

Sbordeneg.com is a convenient and free crowdfunding platform for getting money.

  1. On a dream
    Each of us has desires that are not always possible to realize and translate into reality. The reasons are different - fear, an acute shortage of cash, the inability to accurately formulate a goal, the lack of financial support from the outside. Our project helps to raise money for a dream and make it a reality.
  2. For business (startup)
    Despite the abundance of government programs aimed at supporting small and medium-sized businesses, as well as the availability of credit, new entrepreneurs often find themselves on the sidelines. Common reasons for refusal are non-compliance with the conditions of the program, lack of a guarantor or official earnings. The search for an investor often fails because of the inability to find "useful" people. The solution is to raise money for a business (startup) using the Sbordeneg.com crowdfunding platform.

    Here you can quickly and cost-effectively attract an audience, interest them in your idea and get investment.

  3. For education
    The difficult financial situation is the main reason why, instead of prestigious and popular educational institutions recognized in the world, preparing in-demand and highly paid specialists, we choose something “easier” or refuse education altogether. As a result, a talented person is forced to plow for "pennies" and go to an unloved job every day.
    The real way out is to receive funding from caring citizens. With our online fundraising platform, there is a real chance to change lives for the better by receiving funds for studying at any university in the world.
  4. For treatment
    Health issues often get in the way.

    Many diseases require expensive treatment, for which there is not enough money. Applying to financial aid funds often takes a long time and does not produce results. What to do when friends and relatives cannot borrow the required amount, and banks refuse to lend? The way out of the situation is to create a personal page on the Sbordeneg.com website, gather a group of caring Internet users and find finances for treatment - your own or loved ones.

  5. Other
    Your possibilities are not limited by anything. With the free platform, you get financial assistance on:
  • project implementation;
  • travel;
  • child;
  • personal needs;
  • renovation of an apartment or house;
  • making your own film;
  • idea and more.

Create page

Benefits of our fundraising site

The purpose of the site is free providing a platform for financing business projects and attracting investment to solve any problems. Unlike classic crowdfunding services, we don't charge a percentage from our users, allowing you to create a personal page with its subsequent promotion and fundraising.

Crowdfunding with Sbordeneg.com has several advantages:

. No additional costs. After registration, users open all the functionality of the site - creating a personal page, searching for sources of funding and accumulating the required amount.
. No promotion restrictions. Having received a link to a personal page, you can promote it in in social networks, send the address to the mail of your friends and acquaintances, leave it on the forums.

In addition, users of our site join the financing of the project.
. High investment attraction rate. The presence of powerful traffic helps to attract caring people and receive financial assistance within a few weeks, or even days from the moment of application. Success directly depends on the purpose and activity of the user to promote the page for finding money on the Internet.
. Receiving funds for the implementation of any projects. A feature of the Sbordeneg.com crowdfunding platform is its versatility and ease of attracting investments to solve various difficulties. Do you need money for treatment, dream, renovation or travel? Have you been planning to open a business for a long time, but due to a lack of funds, are you postponing the implementation of the task until “better times”? Whatever the task, it can be solved with a fundraising website. The result is the receipt of funding for various needs.
. Availability and ease of use. Our service is available to every Internet user who needs material support. What is required is to register and create a personal page for crowdfunding. The whole procedure takes 2-3 minutes, after which you can start looking for funding for a particular project. For convenience, instructions for registration have been developed and the secrets of attracting caring people who are ready to provide material assistance are considered.
. Charity fundraiser. A feature of the service is the gratuitous attraction of funds for charity. It could be seeking funding for a sick child, a retiree, a group of people in need, or even homeless animals. Any charitable project is now easy to translate into reality.

Sbordeneg.com is a safe and free fundraising platform.

The task of our service is to give additional free opportunities to people in solving financial difficulties. At your disposal the necessary functionality, useful articles and instructions for action. Remember that our society is multifaceted. Network users are millions of citizens of Russia or other countries of the world, many of whom are ready to respond to a request, provide gratuitous assistance or finance an interesting project.

Latest fees

Latest publications

42 crowdfunding life hacks: how to raise money for a startup

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    from 300 000 rub.
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    Payback period:

    from 13 to 19 months

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    Amount of investment:

    from 400 000 rub.
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    Penza region

    Payback period:

    4 to 6 months

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    Amount of investment:

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7 golden rules for successful crowdfunding

Do you have a great idea? We will help you bring it to life. With our Kickstarter experience and crowdfunding knowledge, we will help you launch a successful project!

Kickstart - Your number one source of help on Kickstarter.com

We will help you develop your campaign, promote it on social media and provide advice on crowdfunding issues.

Our mission is to help people bring their creative ideas to life. We believe in creativity and we know that the world will be a better place with more creative people and projects.

Projects on Kickstarter.com are our forte.

We know how to work with crowdfunding campaigns and will do everything necessary to make your project successful.

Launching a successful campaign is no easy task. This requires an effective strategy and good preparation. We will help you develop a strategy for your crowdfunding campaign, create an attractive Kickstarter page and video that will attract more and more backers. We will make sure your campaign runs smoothly from start to finish.

Overview of successful companies on Kickstarter.com

Yandex.Money has created new tools for collecting money on the Internet

Yandex.Money has launched the vmeste.yandex.ru platform, a comprehensive online fundraising solution that can make crowdfunding easier and, therefore, more ambitious. The Together project combines three new payment instruments - both for individuals and for charitable foundations. Now users and companies can organize a full-fledged collection of money on their own payment pages - without any technical knowledge and additional costs.

“On the websites of many charitable organizations, there is still no way to make online payments.

The largest crowdfunding platforms in Russia: Boomstarter vs Planeta.ru

Only large funds can set up a full-fledged acceptance of donations on the Internet, so that it is convenient for users. The same with private initiatives. There are very few simple and at the same time technological solutions for collecting money via the Internet on the market, - says Alla Savchenko, Yandex.Money Product Director. - Our platform shortens the distance from the desire to help to the completed payment - both on the part of users and on the part of charitable foundations. It can turn the market around."

The first tool is a page for accepting payments. It is suitable for absolutely all users who want to raise funds for anything, whether it is a general birthday gift or the release of their music album. The individual page can accept payments from bank cards and Yandex.Money accounts and transfer them to online wallet user. The link to it can be shared, for example, in social networks.

Two other tools are designed specifically for charitable foundations - they allow you to receive money directly into the bank account of the organization. The fundraising form is a convenient constructor that allows you to organize the acceptance of donations from electronic wallets and bank cards in a matter of minutes. Another tool - Cashier - is a complete payment solution, which is now adapted for charity and allows accepting payments by everyone without technical integration. popular ways: from bank cards, from electronic wallets, from accounts mobile numbers, cash through terminals and salons cellular communication. The cash desk also provides for the possibility of automatic regular payments. To connect the Cashier, the fund needs to send an application, and Yandex.Money will create a payment page and support it within a few days.

In the future, the Vmeste website will have new convenient tools for charity, for example, widgets showing how many people have already transferred money to the project, stock catalogs and fund pages.

--
You can also follow Yandex.Money news on our blog, Twitter and Facebook.

If you have been looking for funding for your project in the past few years, you have probably explored crowdfunding sites - and Kickstarter in particular. But there is a growing number of sites dedicated to fundraising for creative and entrepreneurial projects, similar to Kickstarten. However, not all fundraising sites follow the same pattern. Here are some of the characteristics of some sites that can help you choose a fundraising platform.

Kickstarter

Kickstarter has become synonymous with crowdfunding as the most popular site to find funding for creative projects.

Cost: 5% of funds raised, all or nothing, which keeps the site up to date but results in the loss of all funds if the target is not met, plus 3-5% transaction fees.

Pros: good reputation and fame, high site traffic allows you to achieve greater visibility of the project.

Restrictions: approval process, some restrictions for creating projects, allows you to create projects based in only some countries. (about 10 countries)

indiegogo

This site is the easiest to create your project. It positions itself as an open and accessible fundraising site.

Cost: You pay 4% of the funds if your project was successful and 9% if you didn't reach your goal. Transaction fees are an additional 3%.

Pros: No project approval process, available in every country, varied project path.

Limitations: Pays more if you don't reach your goal, but sometimes it's better than nothing.

RocketHub

This crowdfunding site offers its own unique type of fundraising due to a recent collaboration with A&E Project Start Up.

Cost: 4% upon successful campaign completion or 8% for partial fundraising, plus 4% transaction costs.

Pros: very simple interface, the site offers tools and tips for building more successful projects and businesses.

Limitations: lower traffic of the Internet resource compared to Kickstarter and Indiegogo

FundRazr

This site is dedicated to raising money for any of the personal reasons for non-profit projects.

Price:. 5% for completed or unfinished campaign plus 2.2% + $30 transaction fees

Limitations: The hardest thing is to find real investors, less than 5% of projects are completed successfully.

GoGetFunding

This London fundraising project can be used to raise money for anything. From paying for pet medical services to making a short film.

Cost: 3.5% with the option to keep the amount you raised, plus 2.9% of the transaction amount for transaction costs.

Pros: Can be used for public or private projects, anyone can post a project, easy to use.

Limitations: Fewer business and entrepreneurial projects.

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