Today, the number of various social services for the exchange of information and media content is simply off scale: it is almost impossible to meet a person who is not a user of at least one social application or does not have a profile in at least one of the popular social networks.
The overwhelming majority of social networks have the same structure and serve the same purposes: people exchange messages, photos, videos, and also actively use the system of "likes" (like - positive reviews) and dislikes (dislike - negative reviews).
In addition to the classic networks "for the people", today there are about three dozen popular sites for people with common interests. So, special social networks for programmers or artists are popular.
Why do some people prefer facebook, while others prefer vkontakte? Why does someone use only "" (skype is a multifunctional service program for making calls over the Internet), while someone prefers the good old ICQ manager?
The point is that a particular social network can meet the needs and preferences of a particular individual. In this context, "preferences" most often mean design, interface and other features that can be called "implicit".
For example, several automated studies have shown that the contingent of users of facebook and ".ru" is on average 7 years older than the contingent of the site vkontakte.ru.
Social networks and the need to use them
With the development of the Internet and the means of exchange of information, the private data of many people are becoming more common property of the whole world, rather than remain the "personal matter" of everyone.
Interesting fact: with the growth in the number of users of social networks, the number of people who decide to abandon any social services or publish personal data on the network also grows.
For some people, events related to the security of Internet users' data (data published by Edward Snowden that the CIA is spying on its citizens or numerous materials from the WikiLeaks website) are also prompting them to choose only one specific online tool that meets the goals and requirements of the user: icq -managers, and other highly specialized "software", the use of which is possible without publishing their authentic data.
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Facebook, Twitter, Instagram and YouTube top the social media rankings in the world, but users from Russia (and other post-Soviet countries such as Belarus, Kazakhstan and Ukraine) often prefer regional replacements for these platforms.
And this difference in popularity can make a big difference for companies that use such sites for advertising, as it can completely change the marketing strategy (which is used in other parts of the world). In addition, social networks, the rating of which in Russian-speaking countries differs from the global one, can provide tremendous opportunities for international communication. Currently, the most popular are eight social networks.
"In contact with"
VK (formerly known as VKontakte) is the most widespread social network in Russia today, with over 46.6 million monthly visitors. Undoubtedly, this resource tops the rating of social networks in the post-Soviet space.
There are many interesting opinions about this site, but it can be best described as a combination between Facebook and a data exchange service. Like Facebook, each user has a profile, and he has the ability to search and add other users as friends to see their status updates, new photos and videos.
Along with these traditional functions, users can also upload audio and video files of any kind and share these resources with other people. This has been scrutinized in the past as it has crossed legal boundaries from time to time, but recent reports indicate that VK is now working with major record labels. This allowed the launch of a subscription service that allows you to legally exchange media files. That is why VKontakte has been leading the rating of social networks in Russia for several years.
"Classmates"
While VKontakte may be the most popular service among young users (aged 18-35), it is more commonly preferred among social networks OK (originally Odnoklassniki). This service has more than 31.5 million visitors per month, with a larger percentage (69%) of women. This platform, by the way, was the first in Russia and, one might say, gave rise to such a phenomenon as social networks. The rating of sites in this category will always remain incomplete without mentioning it.
Like VK, OK enables users to create profiles, find friends, and share status updates and images. The main purpose of creating the platform is to communicate with classmates and friends, with whom users could have lost contact many years ago, so the search parameters are quite detailed.
In addition, the site has a function that provides information about who visited your page (regardless of whether you are their friend). To view the profiles of other users, there is an anonymity function for which you have to pay (to enable "Stealth Mode").
"My world"
Perhaps the best recognized analogue of Russia's Moi Mir is Google+. Both of these services are extensions of the Internet e-mail provider (in the case of "My World" - mail.ru). Moy Mir has struggled to find its own unique niche on a broader scale, but the popularity of the network is not so great. At the same time, more than 16.6 million people monthly use this service to exchange images, music and videos, as well as to play games and meet new friends, which is why it is included in the rating of social networks. The My World search strategy contains several options that are not available on other platforms.
Social networks, the rating of which is great all over the world, have not bypassed the post-Soviet space either. Despite the fact that Facebook is not the most widespread site in Russia, its popularity has definitely begun to grow - now it receives more than 21.6 million monthly Russian-speaking visitors per month. This is not surprising since Facebook is constantly changing its platform to better meet the needs of its users.
Analysts believe that one of the reasons Facebook is becoming more and more popular in Russia is business communication. According to some sources, more than 30% of business discussions in Russia take place on Facebook. Therefore, it will not be surprising if this platform eventually tops the rating.
"Livejournal"
Livejournal is a blogging platform that has been around since 1999 but has not been used in most of the world since then. This trend is far from the truth in Russia, where more than 15.1 million users visit Live Journal every month. This figure is more than half of the total website traffic.
Twitter is another classic social media site that does well in Russia. While it doesn't get as many unique monthly visitors as the other services on this list (around 7.7 million monthly visitors), it boasts a subscriber base from every user. Thus, even though Twitter may not be a mainstay for most Russian social media users, those who choose to use it do so on a large scale.
Rutube and YouTube
Rutube is essentially Russia's answer to YouTube - a social media platform focused on video sharing for all types of content. Even though this service hasn't achieved the same reach as YouTube, it has amassed a lot of content from a wide variety of users.
Rutube hosts both licensed content and user uploads. The vast majority of downloads are in Russian. This high percentage of Russian content makes the platform an incredibly valuable resource for those trying to learn the language.
The first social media platform on this list - Instagram - has become extremely popular in the past few years, and its popularity in Russia is no exception. Instagram is rapidly advancing in the rankings, and today has 12.3 million monthly users (of which 77% are young women).
This shift in popularity is largely due to the cross-posting between Instagram and other platforms where users can use great photo editing tools. This allows you to enhance and capture the photo, and then post it both on Instagram and other popular social media sites.
While the basic functions of Instagram continue to be easy to access and use, there are several options for tools and third-party applications that most of the users don't even know about. This platform is expected to lead the social media rankings in most countries soon.
Concluding this review, it is worth noting that the success of such unique social networks as VK and OK in Russia and neighboring countries may surprise those who are used to Facebook, Twitter and Instagram, which have a complete monopoly in the world.
There are definitely a number of benefits to sites targeting a specific user base, whether geographically (as in these examples) or demographic (age of users).
Today people communicate more and more in the virtual space. The internet and mobile devices allow you to do this almost anywhere. The most popular social networks play the role of a kind of bridge between huge distances and at the same time a small state, each of which has its own rules.
Today, people communicate more and more on social networks.
The concept of a social network itself has already become rather vague, since many of those virtual platforms that are called by this name are messengers, video streamers, video hosting, photo hosting. But nevertheless, all these communities are recognized as social networks.
List of the most popular Russian social media networks differs from the similar world. Mainly on the first two lines:
- In contact with
- Skype
- Google +
- Viber
- Facebook Messenger
We have such a list for 2016.
VK.com
VK has traditionally been the leader among all other social networks in Russia and many CIS countries for many years. In October last year, the contact was already ten years old, and it remains practically a monopoly in the field of online communication of Russians. The average daily audience is about 64 million visitors.
Every year, both the mobile application and the web version receive new features that are present in other social networks. One of these was the emergence of "Stories", with the help of which you can tell your friends and subscribers about your life on video or photos. In addition, money transfers and voice messages known to many appeared.
OK.ru is the fifth most popular Russian site. Classmates are constantly stepping on the heels of Kontakt: 51 million users per day - but nevertheless, they can never catch up with him.
This year in the social. networks appeared broadcasts from groups, money transfers, the application "OK video". Odnoklassniki also try to provide users with the maximum number of communication opportunities. It is worth noting that both sites, VK and Odnoklassniki, are owned by Mail.Ru Group.
Facebook ended up in third place largely thanks to the existence of its Russian counterpart, VKontakte. Since it is more convenient for us to use the brainchild of Pavel Durov, and many have much more friends there, 6 million Russians visit Facebook every day.
Skype
Skype cannot be called a full-fledged social. network, since it is still devoid of many functions inherent in the same VK. The main feature of Skype was and will be video calls. Yes, there are chats and the ability to add personal information, but most people use Skype for video or audio communication.
Despite the emergence of such programs as Viber, WhatsApp, FaceTime, Skype has not lost its popularity. Perhaps because many are not yet accustomed to the new substitutes for the old reliable program.
Google +
Google + is Google's unsuccessful attempt to create its own social. network. Unsuccessful because the popularity of Google + is declining every year. When there will be no users at all, it is a matter of time.
The most interesting thing is that we have Google + in fifth place. In other countries, in general, it is practically not quoted due to its low popularity.
The popular application is conquering the world by leaps and bounds. Today VatsAp is used by hundreds of millions of people around the world: the monthly audience is 1 billion. It is also quite popular among Russian users.
Viber
An analogue of VatsAp with similar functionality. However, it is more often used to make calls than to exchange messages.
Viber is already starting to lose ground after the appearance of such popular means of communication or social media. networks like WhatsApp.
Instagram is in eighth place, while in the world it is constantly in the lead and is in the top five. It is a network that is used by a large number of young people. It became possible to finally consider it social after Direct appeared on Instagram - a chat with users.
Instagram is gradually beginning to outpace Twitter. At Insta everything is built on the exchange of photos, at Twitter - on short messages.
Twitter has become sufficiently entrenched in the post-Soviet space, but begins to give way in popularity to Instagram, which is still gaining new users. The monthly audience is 7.7 million people.
On Twitter, the main feature is small notes about their lives that users share with each other. Naturally, the creators did not stop there and added many more different features there: chat, the ability to post videos and photos, likes and reposts - making Twitter a full-fledged social media site. network.
Facebook Messenger
Facebook messenger cannot be considered as a separate social network either. This is an application that allows you to chat with your friends.
However, despite this, Facebook Messenger ended up in the top ten most popular networks. The messenger has an arsenal of possibilities similar to Viber and WhatsApp.
How are things abroad?
- Facebook Messenger
- QZONE
YouTube is also well known to the Russian user, but in the world it is ranked second, and as one of the most popular social networks. networks. The site has billions of videos viewed daily and has 1.3 billion accounts.
Well, perhaps in a few years YouTube will become just as popular with us. At the moment, the service mainly acts as a server for a huge number of videos, allowing users to create their own channels, comment on each other, put "likes" or "dislikes".
Tumblr appeared in Russia relatively recently and is just beginning to gain its popularity. While in the rest of the world, he is already in the top ten. Its monthly audience is 555 million people.
This network is mainly used by young people. In it, you can exchange various multimedia content. At the same time, developers try to keep track of its uniqueness.
QQ and QZONE services are known primarily in Asia. This is a messenger and a social network, respectively. It is unlikely that you, by going to them, will find your friends there.
So, as you can see, in 2016, the lists of the most popular networks overlap somewhat. And even if they do not merge at all, it is clear that everywhere people follow the path of instant messengers and specialized applications in order to discard unnecessary things. Although the tops are still occupied by traditional social networks.
Social networks are a type of Internet resources with the ability to join different interest groups, discuss all kinds of links, videos, photos, etc. I don’t know people who haven’t heard of at least a couple of networks from the list below.
How did you hear about this site?
- I am a registered user.
- Truth? Do you do these things for the singles?
- I'm a 32-year-old sysadmin who works in the basement. Yes, I do these things for the singles.
Facebook has an audience of 750 million users in 200 countries. The service was born in 2004 as a site for communication of Harvard students, and what's next is a well-known story. Who has not seen Fincher's film, I strongly advise - informative and 3 Oscars anyway.
The founder of the service, Mark Zuckerberg, was included by Forbes in the list of the richest people in the world. Many independent programmers work inside the site, the programs they created brought the lion's share of the success
LiveJournal is a blogging platform that brings together a wide variety of people, be it age, social status, religious beliefs, preferences, and so on.
In 1999, American programmer Brad Fitzpatrick registered the domain livejournal.com and created a giant virtual diary service. At first it was his personal blog site, then his friends and acquaintances began to unsubscribe there, and off we go. Fitzpatrick founded Danga Interactive; in 2005 the company was sold to a large corporation Six
Twitter is essentially a microblogging system where users can post short texts of up to 140 characters using SMS, pagers, and a web interface. Twitter was founded in San Francisco in 2006 by Evan Williams, Jack Dorsey, Noah Glass, and Biz Stone. IT specialists worked on an R&D project with Odeo.
In October 2006, they opened their own company, Obvious, which led Twitter and Odeo. Previously, there was nothing like this, so immediately after entering the market, the number of users of the tweeting network began to grow very quickly. In April 2007, Twitter split from Obvious and became
Tom Anderson and Chris Devulf met at XDrive Technologies, which they left and formed their own firm, Response Base Marketing. The main challenge was to create a universal space for online activities. Initially, the guys focused on the interests of the creative part of users - photography, programming, music, cinema.
As of June 2006, the resource boasted 48 million unique visitors and 27.4 billion page views. Even the Pentagon decided to play on the popularity of MySpace: in the name of replenishing the ranks of the US armed forces, an official page of the American Marine Corps was created on the social portal, equipped with a "Contract
Google+ is the social network of Google inc. In 2010, there was information about the development of a new social network Google Me, but it turned out to be a duck. In the spring of 2011, information about the social network Google Circles was leaked, but when Google + launched in June, it became clear that Google Circles was at its core.
The circles divide the social circle into separate subgroups. The number of photos and videos is not limited by anything other than the size, the duration of the video is maximum 15 minutes at a resolution of 1080p. There are Video Meetings where users can set up a video chat (maximum 10
Brothers Pavel and Nikolai Durov were inspired by Facebook and created Vkontakte.ru. Previously, Pavel did Durov.com and Spbgu.Ru (by the way, he is still one of the largest communities for students in St. Petersburg and Moscow).
Due to the similarity of the interfaces, there was a lot of controversy about copyright, but for Vkontakte it was necessary to write your own code, look through the reference books of the Ministry of Education, university websites and do a hell of a lot of work. So honestly
Albert Popkov was on the team creating the Passado.com social network. Since 2000, for his own money, he has developed a project similar to Classmates. This loud and at times scandalous network has gained an audience of 1.5 million users in Russia in 7 months.
The British company i-CD Publishing, a former employer of Popkov, accused of using Passado's ideas and other terrible sins. They also said that Odnoklassniki is a project of the FSB, so they follow people and collect dossiers in leather folders. Or whatever
It's no secret that social networks are visited by millions of Internet users every day. They communicate with each other, upload, view videos, pictures, photos, etc. The lion's share of the activity on the World Wide Web falls precisely on these sites called social networks. But which of them is the most popular and most visited? Below is a list of the ten most popular social media sites. networks in the world.
Vine
Vine is a service and mobile application that allows you to create and publish short videos no longer than 6 seconds. The service was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. However, prior to its official launch, Vine was acquired by Twitter, Inc. for $ 30 million. Vine debuted as a free app on January 24, 2013 and was initially only available on iOS devices. However, it later became available for Android and Windows Phone. On April 9, 2013, the app became the most downloaded free app in the App Store. At the end of June, it already had 13 million users, and about 1 million new videos began to appear on the service every day. Vine has about 42,000,000 visits every month.
Flickr
In ninth place in the ranking of the most popular social media. networks hosts Flickr - a site for posting photos and videos, as well as viewing, discussing, evaluating and archiving them. Allows you to communicate and create thematic groups. The service was launched on February 10, 2004, and in March 2005 it was bought by the American company Yahoo! As of March 2013, Flickr had 87 million registered users and over 3.5 million new images uploaded per day.
In contact with
VKontakte is a social network based in St. Petersburg and owned by the Mail.Ru Group. The project was launched on October 10, 2006. The site is available in several languages, but it is especially popular among the Russian-speaking audience. Like other social networks, VKontakte allows its users to exchange messages, images, audio, video, create groups, public pages and events, as well as play Flash games on the basis of a browser. As of January 2015, the site's audience is about 71 million people a day.
Instagram is a free app for sharing photos and short videos with the ability to share them through its service to other social networks such as Facebook, Twitter, Tumblr and Flickr. Instagram was created by Kevin Systre and Mike Krieger and launched in October 2010 as a free mobile app. The service quickly gained popularity. As of April 2012, it had 100 million active users worldwide, and as of December 2014 it had 300 million.In April 2012, Instagram was acquired by Facebook for about $ 1 billion.
Tumblr
The sixth most popular social networking site in the world is Tumblr, a microblogging service that allows users to post text messages, images, videos, links, and audio to their Tumblr log. The site was founded in 2007 by David Karp. May 18, 2013 Yahoo! acquired the service for $ 1.1 billion. As of 2015, about 220 million blogs were registered on Tumblr.
Google+
Google+ is a social network developed and owned by Google Inc. The service was launched on June 28, 2011. And two weeks after its launch on July 14, 2011, Google announced that the social network Google+ has over 10 million users. As of September 17, 2012 the audience of the site is 400 million users, and the active monthly audience has reached 135 million people.
LinkedIn is a social network for finding and establishing business contacts. It was founded in December 2002 by Reed Hoffman and launched on May 5, 2003. The site is available in 24 languages of the world and has over 380 million registered users representing 150 different business sectors from 200 countries. About half of the users are from the United States, 25 million from Europe.
The third place in the list of ten most popular social networks in the world is occupied by Pinterest - social. web, photo hosting allowing users to add and share images. The site was founded by Ben Silberman, Paul Sayer and Evan Sharp in March 2010. As of February 2013, Pinterest has 48.7 million users worldwide.
Twitter - social. a microblock network and service allowing users to create and exchange public short messages of up to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and launched in July 2006. The service quickly gained popularity around the world, with over 100 million users, who posted about 340 million tweets a day in 2012. As of May 2015, Twitter has over 500 million registered users, of which over 302 million are active. For 2012, the company employs over 900 employees.
Facebook is the largest and most popular social network in the world and is available in over 70 languages. Owned by Facebook, Inc. headquartered in Silicon Valley, California, USA. The site was launched on February 4, 2004 by Mark Zuckerberg and his roommates and fellow students at Harvard University - Dustin Moskowitz, Eduardo Saverin, and Chris Hughes. As of July 2014, the Facebook audience was 1.32 billion users, and the average daily audience of social. the network has 968 million users (approximately every 7th person on the planet is registered with Facebook). The site is valued at around $ 100 billion, making Mark Zuckerberg the planet's youngest billionaire at 23.
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