Hello, dear readers of InetSovety.ru. Today, a SEO specialist is one of the key links in Internet marketing. He solves important problems, so he must have certain knowledge and skills. Of course, it is impossible to study everything related to website promotion in search engines at once, but if you are determined to get this position, you will have to do it. Plus, you will need to develop certain qualities in yourself, which we will talk about further.

So who is a SEO, why is he so in demand today, and how to start working in this position? Let's figure it out.

Briefly about the profession

First, you need to understand who a CEO is. This will help, at least, roughly understand what he is doing, as well as what important functions he performs on the Internet.

A SEO specialist is a person who promotes sites, as well as optimizes them for search engine queries. SEO is a slang term for SEO optimizer. The concept of SEO is translated from English as "search engine optimization".

SEO optimization of a website is a very demanding job that requires a lot of effort and time consuming. Therefore, if you are not sure of your capabilities, then in this case you will have to give up this position. If you know for sure that your perseverance will be enough to master the necessary skills, then it will be useful for you to find out about what tasks of the SEO specialist you will have to solve.

Knowledge and required skills

Having figured out who this is a SEO specialist, it is necessary to study in detail the requirements put forward for what he needs to know. Without this, you will not be entrusted with this position, even if you are excellent at operating with various platforms and systems necessary for website promotion.

So, what should a real CEO be able to do?

1. Possession of the basics of Internet marketing, as well as the ability to use its tools for website promotion with high quality Read more about internet marketing here
2. Possess the skills of web programming and understand the CMS systems of Internet resources.
3. Be able to design the interface of sites.
4. Fill the resource with content that is unique and useful for visitors.
5. Have knowledge in the field of SMM.
6. To be a subtle psychologist who understands the needs of Internet users.

As you can see, the CEO position is a big responsibility, but it requires less knowledge and skills than, for example, or.

Advantages and disadvantages of the profession

The position of SEO specialist in website promotion has its pros and cons. Its strengths include:

• great demand;
• high wages;
• the opportunity to develop and learn something new;
• creative work and the ability to develop a creative streak.

The flaws in the profession of a website promotion specialist on the Internet include:

• monotony of work;
• the need in most cases to perform all actions according to a given template;
• great competition;
• the need to constantly study analytical and statistical data on the SEO promotion market;
• huge responsibility for the project;
• full immersion in work;
• the need to spend a lot of time in a sitting position and in one place.

Above all, remote work as an SEO specialist requires constant overcoming of difficulties, strong endurance and powerful willpower. If at least once you give up the slack and do not complete the work you have begun, then in the future you will no longer be able to tune in the right way.

Personal qualities of SEO and his workplace

So who are CEOs is not difficult to figure out. However, the knowledge and skills of such an employee is only part of the information that needs to be known. In addition to her, you must be aware of the personal qualities that you will have to develop in yourself to get the position. So, a SEO optimizer should be:

• purposeful;
• assiduous;
• self-organized;
• responsible;
• a psychologist who knows how to find a common language with the target audience.

In addition, the SEO specialist must be able to think logically and control the development of the resource led by him.

Being an SEO specialist means being on the web all the time. This specialist can perform his functions:

• in special offices dealing with the development and promotion of Internet resources;
• in companies where such a position is extremely necessary (IT companies, for example);
• at home.

An SEO specialist has certain responsibilities that he must fulfill to the fullest. Otherwise, there will be no effect from its work.

What does an SEO optimizer do?

Let's take a closer look at what an SEO specialist does. First of all, he should be engaged in the promotion of resources and their withdrawal / retention in the first positions of the most popular search engines - Yandex and Google. Moreover, the duties of an SEO specialist include the implementation of all these tasks as soon as possible and with low financial costs. However, this is not all. SEOs have other functions that they must perform. Here are the most basic ones:

1. Search for an employer (if the SEO works as a freelancer).
2. Conducting a comprehensive audit of an Internet resource.
3. Planning cases aimed at promotion and website promotion.
4. A thorough analysis of the sites of other owners, determining their strengths and weaknesses. For this task will be indispensable, having all the necessary tools.
5. Resource optimization - internal and external.
6. Promotion of the resource through groups on social networks.
7. Increase in website traffic by increasing the level of link mass.

But this is far from all that an SEO specialist does, since he has other responsibilities, namely:

1. Creation or ordering of content to improve traffic to the Internet portal.
2. Development of a user-friendly interface.
3. Careful tracking of changes in search engine algorithms and setting up the site for them. Since search engine algorithms are subject to changes every year, and not all site owners manage to optimize their resource for innovation, they often fail. This, in turn, leads to large financial losses on the part of the owners.
4. Drawing up and sending reports on the work done to the site owner.
5. Tracking users' compliance with the site rules.
6. Creation of technical specifications for copywriters and rewriters who create content for the site. Checking ready-made texts and their placement on the pages of the resource. These tasks can be outsourced.

So, now you know what a SEO specialist does, what functions he performs, and what value he has in the field of virtual business.

Where to learn the basics of the profession?

How to become an SEO specialist, and can you do it without proper education? You can, but it's much easier and better to go through. In addition to the necessary knowledge, you can also go through a little practice in order to gain real experience and fully understand who an SEO specialist is, in what areas he works and what he strives for. In the future, this will elevate you in the eyes of potential employers, and also give you the opportunity to work not only as an Internet freelancer, but also as a full-time employee of a company that needs a qualified SEO.

So, where can you get the necessary knowledge, and what areas should you master? Training is carried out at the expense of:

• taking short courses on the GeekBrains virtual portal;
• master classes, which for a certain amount (or even free) are provided by competent SEO specialists.

They provide all the information you need regarding SEO copywriting, SEO optimization and SEO rewriting. You can go through them with:

• special SEO portals;
• forums;
• watching video blogs or reading professional literature on SEO promotion created by specialists in this area of \u200b\u200bInternet business;
• professional online or face-to-face conferences.

You can also try to contact experienced CEOs in person, although consulting them can cost you a certain amount of money. For this reason, many SEO beginners are self-taught. To understand the whole essence of the above, you should consider in more detail the question of how to become a SEO, relying on your own strength.

Is it possible to independently learn SEO promotion?

How to become an SEO specialist on your own, and is it even possible? This is within the power of every purposeful person who has a tendency to self-education. But it will be very difficult for you to master the necessary skills without outside help. For free, you will have to collect all the information literally bit by bit from various sources.

Begin with a good understanding of the theory. Once you understand what you have to work with, you can proceed directly to practice. To do this, try yourself in the promotion of a few simple sites, or even landing pages. If you are afraid to take on an order, and train on it.

Remember that you cannot master theory unless you try to put it into practice. As soon as you start to get something good, you can safely nominate your candidacy for consideration by potential customers, providing your first projects as a portfolio.

Today, keeping a website afloat is essential to ensure adequate product sales. In order to promote your site, you need a separate wizard. Such a person is an SEO specialist. Who is SEO, what he does and how to check his work, we will analyze in this article.

A resource promotion specialist or seo optimizer is an employee who optimizes a site to attract a large number of users. SEO optimizers fill web pages with various articles, which include the most popular queries. In this area, a certain classification of specialists is distinguished.

1. SEO copywriter writes texts with popular queries.
2. An SEO rewriter takes data from other sources to write texts.
3. An SEO optimizer (SEO) is a generalist who optimizes code and content. The end result of an SEO is increased traffic.

What do we have to do?

The profession of an optimizer has two sides. First, the profession of an optimizer is, first of all, scrupulous work with performing monotonous actions. However, in other cases, the optimizer must adapt to changing customer conditions.

So, the profession of SEO-optimizer consists of several daily processes:

1. Search for customers.
2. View resource.
3. Corrective measures.
4. Site analysis.
5. Optimization of the web page itself.

Let's dwell on each point in more detail. An SEO optimizer usually promotes a large number of different resources. The optimizer then looks at existing web pages and identifies problems that need to be corrected and resolved. Next, an action plan is drawn up to optimize the resource. At the same time, the measures are aimed at eliminating both external (links) and internal problems (articles, texts).

Further, the specialist is directly involved in site optimization. The specialist improves the content of the site. A specialist must control the relevance of search engine requirements. If they do not correspond to the resource, then it must be redone. After that, the wizard generates a report. It can be in the form of graphs, which is then provided to the customer. Further, the master determines the compliance of the content with legislative acts. The master also distributes assignments to copywriters and rewriters, controls the deadlines and compliance with requirements.

Knowledge

In order to be a good specialist, you need to have a lot of knowledge. First of all, this is knowledge of the English language. In addition, you need to be proficient in HTML, CSS and other languages \u200b\u200bto perform layout.

The control

How to check SEO? Often, SEO-optimizers are people who do not really imagine the profession of a real specialist and cannot work at a high level. To prevent this from happening, you need to control the SEO work. When checking the work, you need to pay attention to many details.

First of all, SEO must perform internal optimization. He must form the semantic core, make up the correct headings and subheadings. In addition, it defines Title and Description. You need to check with the SEO about the implementation of these points. If they are not there, then it is necessary to find out at what stage the specialist is.

If an SEO specialist is engaged in the content of the resource independently, then it is necessary to control the frequency of updates. Frequent updating of content on the site leads to an increase in rankings. At first, the resource may lose positions, however, this is often due to the intensive work of the SEO-optimizer to change the keywords and text structure. In this regard, you need to wait for a complete re-index of the project. Reporting on the work done is an essential component of the work. It helps in evaluating the work of both SEO and the site itself.

It is imperative that before approving a candidate for the role of SEO, it is necessary to set goals and objectives with high accuracy, and clearly formulate the terms of reference. Before starting work, it is necessary to agree on all inaccuracies in the assignment. For an objective assessment of the employee's work, it is necessary to monitor some indicators. Thus, an increase in the amount of traffic to a resource from search engines, an increase in unique visits are accurate indicators of the development of a resource. The increase in the amount of traffic to the site from systems is an important indicator, but not accurate, since search engines have an ambiguous testing trend. To control these metrics, you can use SE Ranking. Considering all of the above, you can find a good specialist and promote the resource.

Qualification

1. SEO-optimizer belongs to the professional category

2. A person with (higher; secondary) professional education, work experience in optimization and promotion of web resources at least (1 year; 2 years; 3 years; others) is appointed to the position of SEO-optimizer

3. SEO must know:

How search engines work
Features of optimization for each search engine
Link types and functions, principles of effective link building
Methods of "white" and "black" optimization
Internet protocols and principles
Modern technologies for creating web resources
Browsers
HTML, XHTML, CSS, XML, W3C standards
Features of configuring the web server on which the web resource operates
Object the server is dedicated to (promoted product)
Grammar and stylistics of the Russian language and English (if the web resource is English)
Current conditional abbreviations, conditional abbreviations on computer topics, used in bibliography in foreign languages
Marketing Basics
The basics of copywriting
Fundamentals of Labor Law
Rules and regulations of labor protection, safety, industrial sanitation and fire protection
Job responsibilities

SEO optimizer:

1. Develops and conducts activities to optimize a web resource for search engines, promote a web resource on the Internet, increase sales of a promoted product by attracting customers through the Internet

2. Carries out the selection and analysis of keywords and phrases of the web resource

3. Increases the compatibility of the source code of web resource pages with search engines

4. Increases the compatibility of web resource texts with search engines

5. Increases the efficiency of web resource texts in terms of advertising the promoted product in order to attract customers via the Internet

7. Monitors changes in search engine algorithms and adapts the web resource to these changes

8. Monitors the emergence of new search engines, studies their features and carries out search engine optimization of a web resource for new search engines

9. Prepares reports on a regular basis:

by position of a web resource in each of the search engines
by rating of a web resource in search engines
by sources and behavior of web resource visitors
by changes in sales
in order to analyze the results of the measures taken to optimize and promote the web resource

6. Ensures compliance with legislation on advertising, consumer protection, information and informatization, copyright and related rights, etc.

An SEO optimizer has the right to:

1. Require the management of the organization to provide the organizational and technical conditions necessary for the performance of official duties.

2. To get acquainted with the documents defining his rights and obligations in the position held, the criteria for assessing the quality of the performance of official duties.

3. Submit for consideration by the management of the organization proposals for improving the work related to the responsibilities provided for in this job description.

A responsibility

SEO optimizer is held accountable:

1. For improper performance or non-performance of their duties provided for by this job description - within the limits established by the current labor legislation of the Russian Federation.

2. For offenses committed in the course of their activities - within the limits established by the current administrative, criminal and civil legislation of the Russian Federation.

3. For causing material damage to the organization - within the limits established by the current labor and civil legislation of the Russian Federation.

OFFICE INSTRUCTIONS SEO SPECIALIST

Foreword
0.1. The document comes into force upon approval.
0.2. Document developer: Human Resources Manager.
0.3. The document has been approved by: Head of labor protection.
0.4. This document is checked periodically at intervals not exceeding 3 years.

General provisions of the job description SEO specialist

1.1. Position "SEO-specialist" Professionals.
1.2. Qualification requirements - complete higher education in the relevant field of study (master, specialist) and advanced training. Work experience in the profession - at least 5 years.
1.3. Knows and applies in activities:
laws, regulations, orders, orders, decisions and other regulatory legal acts of state authorities of information security;
basics of programming;
fundamentals of a market economy;
organization of production, labor and management;
labor legislation;
rules and norms of labor protection, industrial sanitation and fire protection
knowledge of HTML, CSS, Smarty, JavaScript (Ajax, jQuery)
knowledge of optimization trends, current ranking methods, search engine filters
knowledge of the basic principles of search engines (Yandex, Google)

1.4. An SEO specialist is appointed and dismissed by an order of the organization (enterprise / institution).
1.5. The SEO specialist reports directly to the head of the IT department.
1.6. An SEO specialist manages the work of a programmer, copywriter, site editor, site developer.
1.7. During his absence, an SEO specialist is replaced by a person appointed in the prescribed manner, who acquires the appropriate rights and is responsible for the proper performance of the duties assigned to him.

2. Description of work, tasks and duties of an SEO specialist

Conducts detailed project analytics from a SEO perspective
Compiles SEO site audits
Develops and implements an effective promotion strategy, analysis / adjustment
Carries out regular analytics of search results and competitors
Carries out comprehensive internal optimization of projects
Carries out work with the semantic core, query clustering, complex external optimization of projects
Provides ongoing analytics on company projects and prepares reports
Develops technical specifications for copywriters and programmers
Works with web analytics tools
Provides dew of search traffic
Develops and implements proposals for a website promotion strategy
Carries out regular site audits
Analyzes the results of website promotion in search engines, promotion of competitors' websites
Searches for new promotion methods

3. The rights of an SEO specialist

3.1. The SEO specialist has the right to take action to prevent and eliminate any violations or inconsistencies.
3.2. An SEO specialist has the right to receive all social guarantees provided by law.
3.3. An SEO specialist has the right to demand assistance in the performance of his official duties and the exercise of rights.
3.4. An SEO specialist has the right to demand the creation of organizational and technical conditions necessary for the performance of official duties and the provision of the necessary equipment and inventory.
3.5. The SEO specialist has the right to get acquainted with the draft documents relating to his activities.
3.6. An SEO specialist has the right to request and receive documents, materials and information necessary to fulfill his job duties and management orders.
3.7. An SEO specialist has the right to improve his professional qualifications.
3.8. The SEO specialist has the right to report all violations and inconsistencies identified in the course of his activities and make proposals for their elimination.
3.9. An SEO specialist has the right to familiarize himself with the documents defining the rights and obligations of the position held, criteria for assessing the quality of the performance of official duties.

4. Responsibility of SEO specialist

4.1. The SEO specialist is responsible for the failure to fulfill or untimely fulfillment of the duties assigned by this job description and (or) failure to use the granted rights.
4.2. An SEO specialist is responsible for non-compliance with the internal labor regulations, labor protection, safety, industrial sanitation and fire protection.
4.3. The SEO specialist is responsible for the disclosure of information about an organization (enterprise / institution) related to trade secrets.
4.4. An SEO specialist is responsible for non-compliance or improper fulfillment of the requirements of the internal regulatory documents of the organization (enterprise / institution) and legal orders of the management.
4.5. An SEO specialist is responsible for offenses committed in the course of his activities, within the limits established by the current administrative, criminal and civil legislation.
4.6. The SEO specialist is responsible for causing material damage to the organization (enterprise / institution) within the limits established by the current administrative, criminal and civil legislation.
4.7. The SEO specialist is responsible for the misuse of the provided official powers, as well as their use for personal purposes.

The possibility of applying methods of intangible (non-financial) motivation at different stages of the personnel management system not only include policies and procedures on intangible remuneration of employees, but also practices in the field of selection, adaptation, ...

The interview questions cover 3 aspects: The first aspect: Assessment of the business process. The candidate must be able to assess analytically the business situation and have a broad outlook. The second aspect: Assessment of the ability to work with information. The candidate must receive, operate and ...

The need to analyze the personnel policies of an enterprise usually arises: during the period of internal transformation of the company - reorganization, the stage of rapid growth, reduction, liquidation; under the influence of external factors - changes in labor legislation, practices and ...

The procedure for approving personnel policies can be carried out at the level of: HR Director General Director of the Board of Directors. If the Board of Directors of the organization is responsible for the final approval of a particular personnel policy for personnel management, or ...

The personnel policy should include the following concepts and sections: The main content of the personnel policy This section defines the tasks in the achievement of which this personnel policy of the enterprise is intended to help, or the ultimate goal of the policy. For example, the goal ...

Seoshnik is a slang word used in professional circles for SEO specialists. The abbreviation SEO (search engine optimization) is translated into Russian as “search engine optimization”.

What is the responsibility of an SEO specialist

The expert is engaged in complex analytical work, and the scope of his duties can constantly expand. After all, the algorithms of search engines are changing and improving. The SEO specialist must be prepared for the fact that he needs to constantly study new strategies and principles of promotion.

Also, the SEO's responsibilities include cooperation with copywriters. He should be able to draw up a technical task for them and make sure that the content on the site meets the latest SEO requirements (uniqueness, relevance, text volume and structure).

A specialist in the field of website promotion must have an analytical mind. As for theoretical knowledge, he should be familiar not only with Internet technologies related to the principles of the functioning of search engines, but also with the basics of marketing, the rules of html layout, W3C standards, and the specifics of configuring various web servers.

The main directions of search engine optimization

SEO optimization involves working with internal and external factors. Internal optimization includes everything that is directly related to the structure, design and content of the site. This is work on creating convenient site navigation, developing interface elements and other details that improve usability (convenience for users).

External optimization is working with external factors that affect the position of the site. This includes conducting advertising campaigns, registering in search engine directories, attracting new visitors to the site in order to improve behavioral factors, buying links, posting press releases, news, feature articles on other Internet resources. Thus, the competent organization of advertising campaigns also belongs to the methods of external optimization.

SEO specialist is one of the most promising and sought-after professions in the virtual industry. Thanks to their efforts, traffic is increased and the frequency of page views is increased.

As a result, the site begins to be located in more favorable positions in the search engines (SE). In general, the purpose of its existence is to promote the employer's website.

What does an SEO specialist do

The range of duties of an SEO specialist is quite wide. Its specific list depends on the type of company in which the "SEO" is employed.

Paradoxically, in small enterprises, the shoulders of the employee are shouldered significantly more responsibilities than in large corporations.

This is due to the fact that, due to the relatively small budget, organizations do not have the ability to maintain an entire department. Therefore, the functions of 5-6 people are performed by one person, and the job description of this SEO specialist includes all possible functionality.

Typical responsibilities of an SEO specialist include:

• creating an optimal structure and promoting the resource on the Internet;
• increasing sales by attracting additional consumers through the network;
• composition and analytical processing of key search phrases and words;
• increasing the compatibility of the program code and site texts with the PS;
• increasing the effectiveness of the selling text;
• taking measures to increase the rating of a network resource from the point of view of search engines;
• assessment of changes in the algorithms of the PS and adaptation of the site to such changes;
• tracking the emergence of new search engines, assessing the subtleties of their work;
• generating reports on the work done (reports on the overall site rating and separately for each search engine, sales dynamics, analytics of the behavior of site visitors).

With large volumes of work, it is extremely difficult to perform all the above functions with high quality. Therefore, respectable large firms have adopted the practice of dividing the responsibilities of SEO-optimizers among several employees of the department. The main range of SEO responsibilities can be roughly divided into two large blocks: resource optimization and promotion.

Optimization

In order for the site to work to the satisfaction of the customer, it must always work optimally. Any Internet resource is always influenced by two groups of factors: external and internal. The functions of an SEO specialist include constant monitoring of ongoing changes in the external environment, as well as constant updating of the content of the Internet resource.

Changes to internal configurations include:

• website restructuring;
• content update;
• change of design;
• adding new or replacing old interface elements;
• creating more user-friendly or improving the old navigation on the site.

The main goal of all events is to make a website as clear and attractive as possible for as many visitors as possible.

In order for the internal content of the site to be relevant and interesting, an SEO specialist must contact copywriters. And for this you need to be able to draw up technical specifications, according to which the text will be written in the future. Only in this case the content will turn out not only interesting and unique, but will also be adequately evaluated by search engines.

Promotion

To promote a resource, SEO has to do a lot of analytical work. In addition to tracking changes in the way search engines operate, a high-quality professional should always have in stock fundamentally new strategies for pushing an Internet resource on the network. He must not only possess the technical knowledge of the site, but also be a first-class marketer.

Even the most interesting site will never appear in the leading lines of the PS rating, if an SEO specialist does not establish effective interaction with the external environment. The range of such actions includes:

• improving the behavioral factor of the site by attracting visitors;
• conducting PR campaigns;
• registration in search engine directories;
• publication of news, banners and press releases on other resources;
• buying links.

To assist in website promotion SEO-specialist helps analysis of sites of closest competitors... This is not about duplicating the information presented in them. A competent professional first of all evaluates the strengths and weaknesses of each such resource and, taking into account their experience, creates high-quality content.

Typical requirements for an applicant

The presence of a solid baggage of knowledge about the work of the platforms on the basis of which sites are promoted is not a guarantee that a person will be able to work as an SEO specialist. Therefore, additional requirements are imposed on applicants:

• know the basics of web programming and CMS;
• possess the skills of developing the interface of an Internet resource;
• be aware of the basics of internet marketing;
• know and be able to apply in practice ways to find content suitable for the site;
• be an expert in the field of SMM;
• properly understand the needs of netizens.

Among other things, the applicant must be a good psychologist, able to easily establish contact with the target audience.

Estimated income

A lot of young people choose this profession. In addition to the fact that you can perform official duties remotely, the work is well paid. It is difficult to unequivocally assess the average income of SEO specialists. For the most part, it depends on which company the person is employed in. As for small businesses, the staffing of an employee working in the direction of promoting sites costs the management on average. 15,000 rubles per month... This is the lowest threshold.

For comparison, the leading specialists in website promotion earn 1000 dollars per month... However, these are statistics for companies located in the capital. The salary of SEO specialists by region is an order of magnitude lower. However, in general, they do not complain about an acute shortage of money.

The profession is one of the most demanded on the market. The demand for it is constantly increasing, and the payment in some cases is relatively high. Therefore, young specialists strive to master this area, along the way acquiring new knowledge and gaining the necessary experience.

For more information on the work of an SEO specialist, see the video: