If you need to know the opinions of other users, then you can create a poll on VKontakte. Quite a common feature.
Now I will show you how to make a survey in VK.
What is a survey
It looks like this.
How to create a poll on VK
We need to create a new record. Either on your page, or on the group wall (see). Go to the form and hover your cursor over the "More" link. Select "Poll" from the drop-down menu.
We will open a form in which you need to fill in the following fields:
- The name of the survey;
- Choice options;
- Indicate whether voting will be anonymous.
When everything is filled in, click the "Submit" button.
Video lesson: how to make a survey in VK
Changes in the survey interface
A few words about updating the survey interface. This tool has been updated in 2018. Now you can customize the look by choosing a color scheme. And also add a couple of additional parameters. Let's figure it out.
Open the survey creation form. Now there is a section with a choice of colors for the post. Check the appropriate option.
When all the options are selected, click on the "Submit" button to publish the survey. The appearance with the current changes, you can see in the picture below.
Social networks have a function that makes it easy to conduct various kinds of surveys. This article describes how to create a vote in a Vkontakte conversation, in a group or just on your page. The algorithm is simple and only takes a few steps. With it, any vote will be placed in the place you need.
Why are such topics created? Some users need an opinion on a certain issue. Others just need to get attention. And still others want a majority assessment.
The social network VKontakte, along with others, is modernizing its services. And you can create a survey in a few clicks. To do this, go to your personal page in VK and in the line "What's new" put the cursor. A field for recording will open. Below this line there will be icons with a choice of actions: add video, audio, photo and the "more" tab. We need exactly the last point. Clicking on it will open a pop-up window and a list of other options:
- Document;
- The note;
- Map;
- Graffiti;
- Product;
- Poll;
- Timer.
If you want to remove any option, click on the cross at the end of the line. Video and audio, as well as photographs and drawings are added to the vote. At the bottom there is an option to check the "Anonymous voting" checkbox - this is necessary so that the participating users are not displayed.
Many more people will take the test if their choice remains a mystery.
Then we press "send". The created survey will appear on your page.
Pin the post so that users can see it in the forefront. When creating a survey in a group, the algorithm remains the same. Follow the instructions above. But in conversations, this function is not provided.
The VKontakte administration does not consider it necessary to create this functionality. Since everything you need can be found out without a survey. Also, you can always copy the voting code and add it to the correspondence. Your interlocutors will follow the link and will be able to answer questions.
community members. Using this tool, you can find out the opinion of the target audience about the quality of the published content and the topics they are most interested in. Not everyone knows how to make a survey in a VK group, or not everyone understands their significance.... The most important advantage is lost - you do not know what your users like - articles, pictures or videos.
Also, surveys can increase the number of sales. One example of the smart use of surveys is the backpack sales community.
Shop administrators posted photos of their products. The main focus was on travel backpacks with targeted advertising. People engaged in outdoor activities were selected as the target audience.
Over the course of several months, the promotion revealed that the sales revenue was struggling to cover the advertising costs. To find out the reason for such a low conversion rate, a survey was created, the purpose of which was to find out which type of backpack is more in demand among the target audience.
The following types of backpacks participated in it:
- tourist
- expeditionary
- tactical
- sports
All of these types of goods were available in the online store. The poll lasted 2 weeks. New members also took an active part in it.
Based on this data, the community completely changed the direction of their content. Posts began to be published in the public offering to buy expeditionary backpacks. The result was not long in coming, sales increased 3 times within a month of changing the promotion strategy.
Creating VK polls
How to make a survey in a VK group? To do this, go to your VK community. In the section for creating a post, click on the "More" button.
Select Poll from the pop-up menu.
This will open a template for creating your survey.
Enter a name for the topic. As an example, let's ask which operating system is the best.
Below are the sections for creating answer choices. Let's enter the OS names there: Windows, Linux, MacOS.
After that, the entry will appear on the wall of your VKontakte group.
- Show voices from only one country: Russia, Belarus, Ukraine, Kazakhstan, etc. This parameter depends on the geography of the people who took part in the vote.
- Sort people by age.
- Show only female and male voices.
A small window with the code will open in front of you.
Paste it into any part of your site and voting will be available on it. All data will also be recorded in your group. This feature is very useful for the need to scale your votes and get more opinions from the target audience.
To create this kind of publications from mobile devices, you need:
- Go to the mobile version of VK.
- Open your community.
In the section for creating records, click on the paperclip icon, which is responsible for attaching additional files and functions to published records.
In the new window, select the "Poll" item.
Start creating it by writing the topic name and answer options.
What type of voting to choose
As you may have noticed, there are two types of voting: public and anonymous. To make the right choice in favor of one type or another, you need to consider each of them.
Anonymous poll is used when you need to find out the opinion of your participants on a topic. The main advantage of this type is that the number of participants in anonymous voting will be many times greater than in a public one, because not all people want to "shine" their accounts in polls.
Possible problems with VKontakte polls
Few votes
A very common problem. only 2-3% of the total number of users accept in surveys.
The main reason for this problem is that people are completely uninterested in answering any questions in the vote. To increase user engagement, you need to create really interesting polls for your target audience.
There is no point in the ladies' one about which spinning rod is best for winter fishing.
Create the feeling that the opinion of each participant is really important, that something will depend on their choice.
Polls for VK 2.0 - allow you to conduct voting and collect opinions in a new format: adding a unique background, specifying the time of the poll, allowing you to choose one or more answer options. Also, it remains possible to make the survey public or anonymous.
We figure out how to create a VKontakte poll in a group or conversation, make a design - choose a background or add a picture, set up anonymity, add several answer options. Let's tell you if you can make a survey in History.
How to conduct a survey in a VK group
To make a new poll, go to your page or group on behalf of which you want to create a poll. And move on to creating a new post, where we select "Poll".
Add a colored background or picture
To draw more attention to your survey in the feed, choose a bright background. You can use one of the standard colors as a background or upload your own picture.
To upload an image, you need to click the plus at the very end of the carousel and select an image from the community album, or upload from your computer. You can use pictures of at least 510 × 200 pixels, JPG, GIF or PNG format.
Anonymous or public
Below the background settings, there are poll settings. Here you can choose whether the survey will be anonymous or public.
In an anonymous survey,you will only see the poll result, and you will not be able to see who voted for which option.
In publicon the contrary, you and other users can see who chose which option in the survey.
Multiple Choice of Answers
If you enable this option, users will be able to select multiple options as an answer. Including everything that is in the survey.
Here, you can set a limited time for the poll, configure notifications about the progress of the vote or the time of its completion. You can also set up deferred publication or embed a voting widget on your site.
How to take a survey in a conversation or chat
The procedure is exactly the same as when creating a poll on your wall. Create a conversation or go to an existing conversation.
Click on the paperclip icon next to the text field. Select Attach Poll.
Then create and design your survey as described above.
Is it possible to make a survey in VK History
As such, the polling function for VK Stories does not yet exist. But there are two possible alternatives:
Poll results
To see the results of a survey in VK, find a post with it and click on the survey itself. A window with detailed information about the survey will open.
At the bottom there are additional fields with which you can filter the result. For example, you can find out how many girls over 18 took part in the survey. This allows you to get rid of statistical errors in the survey and get more objective results for the desired audience. Also, the results can be filtered by country or city.
Polls or polls are a useful feature in VK. If you want to increase traffic to your page or increase the activity of the community, then you need to use all possible means, including polls. Social media users love polls and usually participate willingly. This happens because a person subconsciously always waits for someone to take an interest in his opinion. The survey increases the user's self-esteem by showing that their choices are important to the survey creator.
The second reason to periodically create polls on a page or group is purely visual. A page attracts more attention if it contains not only posts of the same type, but also a variety of polls, and it is desirable that some of them be with photos or videos. According to statistics, communities that periodically arrange polls for their development, "live" much longer and attract a much larger audience.
Even if the topic of the survey is not too close to a person, it is quite possible that he will want to participate in the survey and express his opinion. But if you asked to write a message on this topic, the person would never do it. Therefore, a survey is the most effective way to increase activity on your page and everyone should know how to do surveys in VK.
How to create a poll in VK - detailed technical instructions
If you want to know how to make a poll in VK on a page or how to create a poll in VK in a group, you need to do the following:
How to create a poll in VK in a conversation?
In fact, the answer to the question of how to make a poll in VK in a conversation is also quite simple. It differs little from the answer to the question of how to make a survey in VK in a group. But first, we need to understand how to create a conversation in VK. To do this, we perform a few simple steps:
How to conduct a survey in VK so that it attracts as many users as possible to your page?
If you just start adding any questions to your page, it will certainly energize users, but not much. For the survey to work, you need to know some rules.
Also, in order for the survey to work, try to formulate the topic in an original way, choose interesting, unusual answers, attach a nice-looking illustration or audio recording. It is necessary that in the poll the gaze of your "electorate" has something to catch on, then the turnout will be great.
Do not get carried away by the number of answer options and the length of the wording themselves. Such "overloaded" polls look boring, and users lose the desire to read them.
Think about your target audience - age, lifestyle, interests of your subscribers and try to come up with a survey that will be most interesting and relevant for them.
Equally important is the speaking style used to create the subject and answer choices. If in a survey in a youth group modern youth slang is even welcomed, then in other cases it is better to refuse it.
And most importantly, the topic and the answers to the question should be of interest to you. Formal voting for the sake of voting will work much worse.
