What you can tweet about. How to run a Twitter company

What you can tweet about. How to run a Twitter company

30.12.2020

To draw attention to your microblogging on Twitter, you must try. I am now talking about the very content of your microblog, about what you will be writing on Twitter.

The size of its audience depends on this, and the traffic that you can attract. If people like what you write, they will retweet your posts, thereby promoting your account. So what to write on Twitter.

1) Try to determine the main direction of the blog topic. If this is SEO promotion, then write about related topics and about things that may interest other SEOs. It is advisable to collect the target audience. Fight not for quantity, but for quality.

2) Write interesting tweets on your topic. You have read an interesting article or news, share it with others, and do not forget to leave a link to it. Retweet the article. The method of publishing fresh thematic news works very well. There are always news sites where you can get the latest information on any area of \u200b\u200bactivity.

3) Don't be too serious. Add humor to serious posts. When there are only tweets strictly on the topic, it is not good to eat. It is advisable to periodically defuse the situation with something humorous. Write aphorisms, catch phrases, etc. It is very good if they fall into your topic. In addition, you can also learn to write with humor about pressing problems.

4) Don't skimp on retweets. If you liked someone's post, click retweet, don't be greedy. Something will not be lost from you, but it may be useful to others.

5) Leave your opinion on important events that relate to your thematic group. For example, for SEO it can be a change in the PS algorithm or the emergence of a new contextual advertising system. These tweets will grab the attention of your followers.

6) Try to respond to all adequate users (let the inadequate ones go through the forest). That is, you do not need to ignore the user if he wrote to you (you saw a message like @ your_nik). Even if you are the laziest person on earth, you still need to answer. If you do not want to write in public, answer in a personal, there is such an opportunity on Twitter (DM).

7) If you have a creative crisis, then you can ask the readers of your microblog about the topics of the articles that they would like to see on your main site. (Don't you forget? We are promoting Twitter to promote the main site / blog). If your followers are thematic, they will definitely give you some ideas.

8) Don't forget to retweet your new articles on the site. Make a rule for yourself: if you post an article on the site, you immediately retweeted it.

10) Periodically share not only thematic information, but also touch on global topics. Global both on a national scale and a hobby scale. It could be the bankruptcy of Greece, or it could be an important football match.

12) Try to encourage your readers to debate or argue. This will generate interest in your twitter. But do not get carried away too much, it should not be very long, because some part of the audience may not be interested in reading it.

14) Share with readers your plans for the future, ideas.

What not to tweet

1) Do not write messages in the style of "what have I done or will do." I'm talking about messages like "I woke up, had breakfast, took a shit twice ...", or "I'm now drinking coffee and watching TV." Believe me, it will not be interesting to anyone at all how many times a day you went to the toilet.

2) Observe the chain of command. There is no need to write various nasty things about politicians, the president, etc. It can go sideways for you. Make no mistake that the special services will not find you? since you use a proxy ... do you need it?

3) Do not write about those events and things that you do not understand. First, you will look stupid in the eyes of people who are in the "topic". Secondly, it is not ethical, especially to support any rumors.

Read in the next article

A Twitter post is only 140 characters long. It seems easy to keep short notes all the time. But in reality, this is a rather difficult task. Especially in cases where you need to not only write the required number of letters, but also attract the audience to your account.

How to tweet

Do you have a personal Twitter profile? Want to drive traffic and delight your audience with quality content, but don't know how to create useful and interesting posts? We bring to your attention some effective tips that you need to apply in your work. And it's very easy to do it!

Write concisely and in accessible language

On Twitter, users have the ability to create posts of 140 characters. But few people know that the "free window" should not be filled to capacity. The shorter the text, the more likely it will be noticed and studied with genuine interest.

It’s even worse when a novice user or inexperienced marketer uses acronyms and acronyms. It looks awful. Forget about this habit once and for all. The reader wants to perceive information easily and naturally, and not google incomprehensible characters at every turn. Be as short as possible.

Short tweets are:

  • The ability to distinguish yourself from the "gray mass";
  • A great way to generate interest from the public;
  • More retweets as netizens will be able to add comments to the post.

Contact the target audience

A message to users can be contained both in the tweet itself and in the headline. What's the point? Your message begins with a direct message to the public. It is noteworthy that this should be done not in a generalized way (to the address of all subscribers), but personally to the target audience. If you have published a book on tourism, take this news to travelers. A person immediately recognizes himself in this, and is much more willing to read the text.

Businessmen! Don't repeat the mistakes of Bill Gates (link)

Who said you can't use little tricks to grab your audience's attention? Throw in your text with words that will intrigue and make the person focus on your tweet. "Long-awaited news!", "Hurray!", "It is finished!" And so on.

It's finished! Copywriters shared the secrets of success (link)

Hurrah! The ABV company is arranging an unprecedented drawing! (link)

Show your surprise

Also use words that express feelings of delight and genuine surprise. "Wow!", "Wow!", "I am absolutely delighted!" And so on. Agree, these tweets are great "food" for all curious people. They simply cannot remain indifferent to the recordings of jubilant authors.

Always keep your target audience in mind when choosing these "tricks". Some slang expressions may not be clear to older users. We'll have to replace them with something else.

Ask and intrigue

You can't even imagine how much modern social media users love easy and original questions. Learn to be interested correctly, and you are guaranteed success.

Do you make these ridiculous mistakes when speaking in English? (link)

Can you call yourself a happy person? (link)

Add decoy words to your tweet

In this example, the tweet contains the word "Why". It also encourages the user to curiosity. It can also be used in the affirmative. Other options: "this", "these".

Why you shouldn't start an office romance (link)

This jewelry will win the heart of the most discerning lady (link)

Be an expert, share useful information

The vastness of the World Wide Web is teeming with articles of the type "5 mistakes", "10 habits", "15 ways", etc. But the Internet is oversaturated with such articles for a reason. They are really interesting and in great demand among readers. Write unique articles? Share them with your audience.

How to learn English in 2 months (link)

10 good habits that will make your life brighter (link)

Use the power of feedback for good

If a huge number of people say that the product is of high quality and practical in everyday life, you will surely believe them. Is not it? And if an influential and successful person advises something sensible, the audience will definitely pay attention to it. Reviews can work wonders. Don't rule it out from tweets.

We already have 30 thousand subscribers! Join us! (link)

8 thousand people have already tried a new treatment method and received the result (link)

Create an "urgency" effect

People can weigh this or that decision regarding the purchase of a product for a long time, since the demand is great, but there are even more offers. To speed up this process, remind the public that there is very little time left until the end of the promotion. There is no need to stretch the duration of the tempting bonuses. Otherwise, you will have to stock up on inhuman patience.

Only today! Two books for the price of one! (link)

Urgently! Read this now if your hair health is poor (link)

The last day! Take part in the car raffle! (link)

Warn about the danger

Don't be afraid to tweet like this. Yes, they are a little scary at first. But showing concern for your audience is a laudable thing. Warn the public about the dangers that lie in wait for them. Just remember that any information of this type must be verified. Otherwise, you run the risk of being branded as a balabol, and henceforth it will not work.

Write from 1st person

Tweeting in the first person is the right thing to do, especially if your persona is of genuine interest to the public. Share your experience and your point of view on various issues, give advice. But remember that in doing so, you are responsible for your words and actions.

This is the best album I've listened to this year! (link)

How I Got 1 Million YouTube Followers (link)

These tips helped me get rid of depression (link)

Use your favorite copywriters words

There are times when it is very difficult to come up with something of your own. Even when it comes to writing a tweet on a social network. Is there a creative crisis? Then use words and phrases that are popular with copywriters. Templates and clichés, used with a sense of proportion, have not hurt anyone yet.

  • Is free
  • New
  • Secret
  • Efficient

304 million monthly active users is a good reason to promote your company on Twitter. Low labor intensity, ease of use and instant information transfer make this social network an excellent platform for business. But it, like other social networks, must be used wisely and imaginatively.

Secret has selected several microblogs - Russian and foreign - whose experience needs to be adopted in order to gain customer loyalty.

Aviasales

It's hard to find a more witty and hooligan Twitter account for a Russian company than Aviasales, with its 13,500 subscribers. As the public of one news outlet has taught us all, the best way to get the attention of a subscriber is to joke. As Aviasales teaches us, you also need to remember to follow the trends. The company's Twitter is very responsive to events, be it peskov's watch or saakashvili's appearance in Odessa offering to buy air tickets. CTR is more important here than aesthetics, which is better left for Instagram: for example, Aviasales promotions are accompanied by funny illustrations, not really caring about their compliance with beauty standards. Aviasales mastered the art of creating viral posts on Twitter perfectly well.

Charmin

How to tweet if a company sells toilet paper? What posts to make and how to attract subscribers? This is not an easy task. The Charmin brand has done it. Firstly, he invented characters for himself - a get-together of bears, and secondly, they did not feel ashamed of their own destiny. There are few abstract posts on the account - here they mostly joke about hygiene, generously arrange emoji with toilets and constantly focus on the softness and strength of the material. 67,000 followers isn't bad for a toilet paper brand. Be more fun, be open-minded and look for ways to delight your audience with your product - here are tips for those who also want to sell toilet paper, condoms, or something similar.

The dolphin

The Dolphin pub in England used an interesting scheme to attract subscribers to his Twitter: he started a microblogging of a real dolphin and posts jokes and witticisms on his behalf, without hesitation in expressions. The dolphin then begins sentences with the exclamation "Fuck!", Then spreads A photo of an outdoor ad with David Guett's face growing over his brow. Unsurprisingly, this Twitter attracted many more followers than official account pub: 26,000 versus 3800 followers. But people, subscribing to The Dolphin, know that he is directly related to the pub of the same name - if only because he does not forget to constantly write about alcohol. A great move, even if you are not named after an animal - if you come up with a similar storyteller, success is assured.

Google Russia

There are, of course, several times less subscribers here than in the western branch - 1.7 million versus 12.2 million. But it is still interesting to see how an IT company copes with promoting its services and services, it would seem, are already the most popular ... Even if your product is leading the market, don't relax and follow Google's example. The company, along with abstract tweets, does not forget to find new twists and turns even for its most famous products - for example, proposes "33 Ways to Start an Interesting Story with Google Search." Google also reminds that maintaining the corporate identity in everything is a fundamental task, therefore all illustrations for tweets are drawn separately and form the company's identity.

Old spice

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