Features of creating publications for different social networks. Social Media Comparative Analysis Facebook can easily delete a page

30.12.2020

Tatyana Kotova, freelance editor, has written a column specially for the Netology blog on how to create content, taking into account the peculiarities of different ones.

Companies promoting their products and services on Instagram, Facebook and VKontakte rarely create different content for different social networks, as this requires additional effort and time. However, each social network has its own characteristics and in order to get the necessary response, the content needs to be adapted.

All differences can be divided into two categories:

difference in decoration,
difference in content.

Difference in decoration

Photo sizes and the maximum number of characters in the text are different for each social network. It is believed that using the optimal content size increases the natural reach of the post. The post display algorithm built into the social network believes that such a post is of higher quality.

Instagram

On Instagram, the first thing a user sees is a picture. It is thanks to her that a person decides whether to read your post further. Therefore, it should be of high quality and relate to the content of the text.

Square photos need 1080 × 1080 pixels to display correctly. For vertical - 1080 × 1350 pixels, and for horizontal - 1080 × 566 pixels.

When uploading a video, keep in mind that its duration cannot exceed 1 minute. Minimum resolution: 600 × 600 pixels for square video and 600 × 315 pixels for landscape.

The amount of text in a post is limited to 2200 characters. If the description is longer, you can add the second part in the comments, or better - shorten or make two publications.

Facebook

You can post posts on Facebook without a photo, but in this case, the post gets less reach.

If you upload your photo, then the optimal size is 1200 × 630 pixels. If you share a link, then the size of the picture should be 1200 × 627 pixels.

Facebook also has requirements for videos: the duration is no more than 120 minutes, and the file size is no more than 4 GB.

The textual description of a post on Facebook is limited to 63206 characters with spaces. But there is a study according to which a post with a description of up to 80 characters will have a 66% better reach, and posts with a description of up to 120 characters have a higher CTR.

In contact with

The optimal image size on VKontakte is 700 × 500 pixels. The image for external links must be 537 × 240 pixels.

If you upload a picture of a smaller size, the social network will stretch it, if it is larger, it will compress it. In both cases, the picture will be distorted and look worse.

To upload a video on VKontakte, its volume must not exceed 2 GB.

You can use hashtags on VK, but there is evidence that if there are more than 10 of them, the system will ignore them.

Difference in content

Different social media have different content. The audience on Instagram, Facebook and Vkontakte differs in age, gender, geography and social status. Accordingly, the interests and needs of users are also different.

Instagram

The Instagram audience is 79% women and 21% men, with an average age of 16 to 34 years.

People come to Instagram for inspiration, so a beautiful picture is very important. It grabs attention, encourages the user to read the text and subscribe to the account.

Since the bulk of the audience is young women, their interests are appropriate: fashion, beauty, sports, children, health, career.

Photos showing ordinary life, everyday routine, but beautiful at the same time, are very popular. Users are happy to like and comment on such posts.

Facebook

Facebook's audience is 58% female and 42% male.

Facebook is a favorite platform for professional communities, people of creative professions, designers, and IT specialists. This social network is loved by entrepreneurs who use it as a platform for the exchange of professional experience.

Facebook's audience is progressive, educated people who follow trends in business and fashion. They love to share information, not be afraid to express their opinion, actively participate in the life of society and the country.

Therefore, Facebook is popular with content on acute political and social topics, author's comments on important news stories, recommendations and life hacks for business and career development, for improving professional skills. Any articles that are useful will be happily accepted by the audience: they will be shared, they will be commented on. It's good to make the first paragraph provocative and leave the question at the end of the post to engage users in the discussion.

In contact with

57% of women and 43% of men are registered on VKontakte. The average age is from 13 to 34 years old.

If people come to Facebook to talk about serious topics, to discuss business problems, then on Vkontakte - to chat with friends and relax: listen to music, watch videos, play games. This social network has many different features and functions, which is probably why it is so popular among students and schoolchildren.

In addition to entertainment content, collections of music and films, parables, quotes are popular on VKontakte. Users of this social network also love benefits, so don't forget about them when creating your posts.

Posts with external links are poorly indexed by the smart feed. Moreover, any user can turn off the display of reposts in the settings of their page. Therefore, try not to make reposts or supplement them with your comments.

To make an effective post on VKontakte, publish light, non-sharp content, play games, and arrange polls.

conclusions

Make different posts for different social networks to increase audience interest in your posts.
Choose a quality photo of the correct size depending on the social network.
Remember that every social network has a limit on the number of characters under the post.
When creating content, consider the difference in the interests and needs of your followers on different social networks.

And we will not consider functions at all. Let's think about what characterizes a social network best? Of course, these are the people who are its regular users! It is the audience registered in a particular social network that we will consider. You can be sure it will be very interesting!

And we will start, perhaps, with the most visited social network on the Runet.

In contact with

A truly youthful social network. Basically, young people under 35 are registered in it. Moreover, there are a lot of schoolchildren. There are not many people here who can openly, on their walls, express their own opinion on this or that account. Basically, most people prefer to repost other people's thoughts and opinions.

But in the social network VKontakte there is a lot of interesting content that young people are interested in. Funny videos, films of various genres, music, images. All this is enough here and you will enjoy this business. Here you will also find communities of interest. In which, however, there is very little unique content. All of it, basically, migrated to the social network from the Internet.

Facebook

It is worth saying that more serious and successful people are registered in this American social network than in the previous one. Your own opinion and thoughts on this or that occasion are very much appreciated here. As you know, many world celebrities, politicians, businessmen and other successful people are registered on Facebook. So if you want to become the same, maybe you should choose the same social network as them? But, in fact, it's just a matter of taste.

Twitter

If you're not used to sharing your own opinions, then Twitter is not for you. Despite the fact that this is a microblog, we also included it in our review article. The characteristics of social networks would be incomplete without this dying resource. Yes, you are not mistaken! The site is really dying. Alas, this is its main characteristic.

There is no interesting content here. And the "trick" of this microblogging is that you can post tweets to your wall - short notes on one or another occasion. Yes, this resource was popular before social media appeared. And now, he is like LJ, who will remember him?

Classmates

This social network has an audience of 35+. Housewives, men bored in the evenings, lonely ladies. You will see all this in Odnoklassniki. The name of this social network perfectly characterizes it. After all, here people are really looking for their former classmates, classmates, colleagues, with whom they have not seen for a very long time and want to talk.

Frankly speaking, when entering Odnoklassniki, sometimes there is a feeling that you have moved 10 years into the past by a time machine. Posts asking for financial help, some tearful stories, strange photos and pictures edited in Paint "e. In other words, progress has not yet come here. And what in other social networks can be considered bad manners or something backward, in Odnoklassniki he gets along well and “likes”.

These are, in our opinion, the characteristics of modern social networks. Which one to use is up to you.

Facebook - started from Silicon Valley. Widespread among colleges and universities in most English-speaking countries. It is the second most popular network after MySpace in the US. This network is not yet available in many countries, but it is developing and growing steadily. Recommended for: college and university students.

MySpace Is one of the largest social networks in the world. It conquered the United States with great speed; now MySpace has about 80 million users. In 2005, it was acquired by Newscorp for $ 580 million. MySpace continues to develop rapidly and at the moment it is she who determines the way of development of social networks. Recommended for: teenagers, young people.

Bebo - unlike the Americanized MySpace, Bebo is intended for other English-speaking countries such as England, Australia and New Zealand. Bebo is very similar in function to MySpace. Initially, Bebo was created in order to communicate between friends, but later the network has grown and currently has about 40 million users. Recommended for: teenagers, young people.

MommyBuzz- designed to enable moms to communicate over the internet, share and exchange thoughts and ideas with other moms. A great place for such a target group. Recommended for: moms.

Flickr - is the most popular photo service in the world. Millions of people store their photos on Flickr, tag them, create albums, add them to discussion groups. Recommended: for amateur photographers.

MuslimSpace - Created by a former computer science student at the American University of Sharjah, MuslimSpace lives up to its name - MySpace for Muslims. Today the site has about 15,000 users, and its goal is to become a cleaner and more secure site than MySpace and, of course, only for Muslims. Recommended: Muslims.

Imbee - There are many sites for teenagers. Imbee's goal is to provide a safe and secure social network for kids. So now if your older brother is bragging about his MySpace profile and teasing that you can't have one, go to Imbee! Recommended: for children.

Dogster - a place where dogs (and their owners) can meet and communicate. On Dogster, each dog has its own web page. The subtitle reads: Post dog photos, tell dog stories, make new friends (dogs)! Recommended for: dogs and their owners.

CatsterIs practically the twin brother of the Dogster site, developed by the same people, Catster is Dogster for cats. Post photos of cats, tell cat stories, make new friends (cats). Recommended for: cats and their owners.

Fuzzster- Being somewhat a combination of Dogster and Catster, Fuzzster is the place for your cats, dogs and other furry pets. Launched in early 2004, it has grown to become a fairly large community of animal lovers. Recommended for: furry animals and their owners.

In contact with... Search for fellow students and classmates, the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (registration requires an e-mail and mobile phone number).

Classmates - Year of foundation - 2006. The largest social network, has 11 million (February 2008) users. Odnoklassniki.ru will help you find old friends and find out what and how they live now. You can send messages to people with whom you have lost contact, and, possibly, arrange a meeting with them (recently, registration has become free).

My Circle - a social network for finding jobs and workers. The first social network in Runet, created in 2005 by a group of recent graduates from Moscow Institute of Physics and Technology, Moscow State University and the Russian School of Economics to find classmates, classmates, colleagues and employees (as of June 2006, it had 100,000 registered users). The service was purchased by Yandex on March 27, 2007; now it is one of Yandex services and continues its development under its tutelage.

TooDoo - as the authors of the site write: “This site is a social network of site-fans, designed to unite Runet and allow everyone to exchange opinions with their friends about their favorite (or unloved) sites, find new interesting pages, find out“ in the face ”of those who read the same sites, make new acquaintances with interesting people - for example, with the authors of your favorite sites. "

Hello.ru - a site about people and interests. Communication, blogs, communities, videos.

Keywords

PERSONALITY / SUBJECT / BEING / CO-BEING / ACTIVITY / SUBJECT / COMMUNICATION / THE VIRTUAL REALITY / SOCIAL NETWORK / PERSONALIRY / SUBJECT / EXISTENCE / COEXISTENCE / ACTIVITY / SUBJECTIVITY / COMMUNICATION / VIRTUAL REALITY / SOCIAL NATWORKING

annotation scientific article on psychological sciences, the author of the scientific work - Ryabikina Zinaida Ivanovna, Bogomolova Ekaterina Ilinichna

The modern psychological science of personality does not have sufficiently deeply meaningful data on the processes associated with the virtualization of being. The need for a scientific understanding of the phenomenology of the increasing influence of virtualization on the personality, its being and being, as well as identifying the patterns of its focus on reinforcing its subjectivity in a virtual event, determines the relevance of the study. The article presents the results of an empirical study of the relationship between a user's personality traits and the nature of her activity in the Internet social network. The criteria of personality activity, as well as indicators of the subjectivity of personality activity in a social network, have been determined. It has been found that users differing in the degree of activity and the level of subjectivity have different personal characteristics. Formulated and described the manifestations of "characterological deficits" as prerequisites for the dependence of the individual on social networks, anxiety and passivity, a decrease in the level of self-actualization, etc. As well as "characterological advantages" that determine the activity of a person in the network (focus on self-actualization, the search for additional spaces of being, which the person transforms in accordance with their meanings). The results obtained expand the existing psychological ideas about the quality of a person's activity in a social network. Contribute to the practice of applying theoretical constructs of the subject-being approach in the study of personality as a subject of the virtual space of being and co-being with Others

Text of scientific work on the topic "The relationship of personal characteristics of users of social networks of the Internet with the peculiarities of their activity in the network"

UDC 159.923.2

19.00.00 Psychological Sciences

RELATIONSHIP OF PERSONAL CHARACTERISTICS OF USERS OF SOCIAL NETWORKS OF THE INTERNET WITH THE PECULIARITIES OF THEIR ACTIVITY IN THE NETWORK

Ryabikina Zinaida Ivanovna D. Psych.Sc, Professor, Head of the Department of Personality Psychology and General Psychology, RSCI BRGY-code \u003d 2178-6220 [email protected]

Bogomolova Ekaterina Ilinichna

lecturer at the Department of Personality Psychology and

general psychology

SPIN - ^ \u003d 1600-8604

bogomolova [email protected]

FSBEI HPE Kuban State

university, Russia, 350040, Krasnodar,

Stavropolskaya, 149

The modern psychological science of personality does not have sufficiently deeply meaningful data on the processes associated with the virtualization of being. The need for a scientific understanding of the phenomenology of the increasing influence of virtualization on the personality, its being and being, as well as identifying the patterns of its focus on reinforcing its subjectivity in a virtual event, determines the relevance of the study. The article presents the results of an empirical study of the relationship between the characteristics of a user's personality and the nature of her activity in the social network of the Internet. The criteria of personality activity, as well as indicators of the subjectivity of personality activity in a social network, have been determined. It has been established that users differing in the degree of activity and the level of subjectivity have different personal characteristics. Manifestations of “characterological deficiencies” are formulated and described as prerequisites for a person's dependence on social networks, anxiety and passivity, a decrease in the level of self-actualization, etc. As well as "characterological advantages" that determine the activity of the personality in the network (focus on self-actualization, the search for additional spaces of being, which the personality transforms in accordance with its meanings). The results obtained expand the existing psychological ideas about the quality of a person's activity in a social network. Contribute to the practice of applying theoretical constructs of the subject-being approach in the study of personality as a subject

Psychological science

INTERRELATION PERSONALITY CHARACTERISTICS OF USERS OF SOCIAL NETWORKS IN THE INTERNET WITH THE FEATURES OF THEIR NETWORK ACTIVITY

Ryabikina Zinaida Ivanovna Dr. Sci.Psy., Professor, head of the Department of psychology of the personality and general psychology SPIN-code \u003d 2178-6220] [email protected]

Bogomolova Ekatherina Ilinichna

lecturer of the Department of psychology of the

personality and general psychology

SPIN-code \u003d 1600-8604

bogomolova [email protected]

Kuban State University, Krasnodar, Russia

Scientific journal KubSAU, No. 109 (05), 2015

virtual space of being and co-being with Others

Keywords: PERSONALITY, SUBJECT, BEING, Keywords: PERSONALIRY, SUBJECT,

CO-BEING, ACTIVITY, SUBJECTITY, EXISTENCE, CO- EXISTENCE, ACTIVITY,

COMMUNICATION, VIRTUAL REALITY, SUBJECTIVITY, COMMUNICATION, VIRTUAL

Modern man lives in a rapidly changing reality. A person's way of life, personal being are undergoing changes. The speed of these changes is increasing. One of the powerful factors that determine the transformation of a person's being is its virtualization. The emergence of the Internet and social networks led to the expansion of the communicative field of the individual, changed the nature of communication, provoked concomitant effects. Along with the change in communication capabilities, the very personality of the user of Internet services changes. The problem of virtualization of the life of a modern person and the psychological problems arising in connection with this are an important field of scientific research (Asmolov A.G., Asmolov G.A., Voiskunsky A.V., Zhichkina A.E., Yu.P. Zinchenko, I. P. Shkuratova, J. Lanier, W. Gibson, J. Deleuze, J. Baudrillard, M.Yu. Govorukhina, N. A. Nosov, Turkle Sh., Viseu A., Albrechtslund A., Indalecio T., Shanyang Z., Grasmuck S., Martin

J., Boyd D., Yong-Yeol A., Seungyeo H., Haewoon K., Bechar-Israeli H. et al.).

In the research undertaken, the object is the personality of a user of the Internet social networks. The subject of the research is the personal characteristics of users of social networks of the Internet, differing in their activity in the network.

One of the leading principles of Russian psychology is the principle of activity (A. N. Leont'ev, S. L. Rubinstein, M. A. Basov, etc.), which determines the consideration of leading types of activity as the most important factor in personality development, explaining the formation of personality characteristics ... This provides a theoretical basis for explaining the differences between people characterized by

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varying degrees of activity in the virtual space of social networks.

On the other hand, the great importance of the virtual space of communication for the individual (hence, increased activity,

manifested in the frequency of calls, in a greater number

time spent, etc.) is determined by the personal characteristics of the user. Perhaps, the problems of his communication in the offline space of being. We can talk about some "characterological

deficiency "personality, ie. insufficient formation of the necessary properties for effective communication and co-existence with other people in the real world. For example, a great dependence, a statement, which involves seeking support in a relationship. And if this support is not enough offline, a person looks for it in a virtual event. Numerous studies have identified “personality problems” that are prerequisites for communication via the Internet: insufficient saturation of real communication; opportunity

playing roles frustrated in real life. Therefore, people who are not confident in themselves, who experience difficulties in close communication and self-disclosure, are more often inclined to virtual communication, are dissatisfied with themselves.

the personality's characteristic is great expression in the field of self-actualization intentions and the search for additional spaces of being, into which the personality could "extend" itself, organizing them in greater accordance with its nature. This theme is accentuated in the subject-being approach to personality (V.V. Znakov, Z.I. Ryabikina, G.Yu. Fomenko, L.N. Ozhigova, AB Burmistrov-Savenkov, P.Yu. Udachin, G.G. Tanasov, A.R. Tivodar and others). So more "pliable", easier to reconfigure

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the space of being is virtual being, subject to pressing the keys on the keyboard. The "characterological advantage" is also a tendency to experiment, a great

susceptibility to new forms of communication, readiness and psychological disposition to organize co-existence in the virtual space of Internet communication.

The presented theoretical foundations and an excursion into the field of empirical research carried out by predecessors create the basis for formulating the first hypothesis, the personal characteristics of the Internet communication user and the intensity of his activity in virtual social networks (high or low activity) are interrelated.

But analysis shows that more or less activity in social networks cannot be the only and sufficient basis for differentiation, qualitative differentiation

users. Another, no less significant methodological principle formulated in Russian psychology - the principle of the subject - focuses on the quality of activity. Having become one of the leading in Russian psychology, it was deeply developed by such

researchers like B.G. Ananiev, A.N. Leontiev, S.L. Rubinstein, K. A. Abulkhanova, K. A. Abulkhanova-Slavskaya, L. I. Antsyferova, A.V. Brushlinsky, V.V. Znakov, E.A. Sergienko, Z.I. Ryabikina and others.

The subject problem is one of the cornerstones in the humanities. In this capacity, the personality acts as the force that embodies in objective reality the content of its inner, subjective world, continues itself into the world, rebuilding it in accordance with its meanings. In the works of S.L. Rubinstein, B.G. Ananyeva, A.V. Brushlinsky, V.V. Znakova, E.A. Sergienko, Z.I. Ryabikina,

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LN Ozhigova, G.Yu. Fomenko and many other authors presented the ideology of overcoming lack of subjectness in the consideration of being. The continuation of oneself into the world, the restructuring of the spaces of one's being by the personality in accordance with personal meanings and the achievement, thus, of authentic being - all these themes reflect the humanistic ideology in the psychological interpretation of man.

Earlier in our publications, we dwelt on the dual effect of virtualization of the being of a person. We considered the positive and negative effects of personality changes as a subject of being and co-being in virtual reality.

On the one hand, the assertion about the growth of personality subjectivity looks reasonable. This is evidenced by

the ability to adapt the technologies of interactive digital networks to their needs and their value system, the ability to use network communications to expand the possibilities of personal expansion. Having mastered the necessary knowledge and mastered the necessary operations, a person creates his own virtual reality, in which the picture of his inner life, his meanings is most fully embodied.

On the other hand, in futuristic forecasts, in the artistic depiction of the future (“The Terminator, The Matrix,” “Neuromancer,” etc.), dark scenes of the decay of the human personality due to the loss of the subject position prevail. M. McLuhan spoke about the emergence of the cyborg as a result of the continuation of man into the sphere of media, the fusion of personality and machine.

Yu.P. Zinchenko points to the "splitting of the integrity of the individual, simultaneously located in two spaces" resulting in the effect of possessing a double self. In this case, the fusion of the subject and the simulacrum implies the erasure of the real

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the subject, his full immersion in the field of virtual being, more comfortable in comparison with the real.

The presented reasoning served as the basis for formulating the second hypothesis: the personal characteristics of an active user and the level of subjectivity of his activity in virtual social networks (high or decreased subjectivity) are interrelated.

Thus, the purpose of the study is to identify and interpret the relationship between the differing activity of users of social networks on the Internet (intensity of activity and subjectivity) with their personal characteristics.

The following techniques were used to collect empirical material:

EI Bogomolova's questionnaire “Personality activity in a virtual social network”;

16-factor personality questionnaire R.B. Kettella;

- "Diagnostics of personality self-actualization" (SAMOAL) A.V. Lazukina, adapted by N.F. Viburnum;

Questionnaire of interpersonal relations (OMO) A.A. Rukavishnikov (adapted version of the FIRO-B questionnaire by V. Schutz);

Questionnaire "Strategies of self-presentation" I.P. Shkuratova.

The study involved 528 people aged 19 to 25

Basic steps in empirical research:

Sorting the sample into two groups according to the polycriterial criterion "intensity of activity in social networks";

The use of procedures for measuring the personal characteristics of the subjects (characterological and behavioral characteristics and the level of self-actualization; features of interpersonal orientation and strategies of self-presentation in communication) with differences in intensity

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Sorting of the “active users” group into two subgroups according to the polycriteria criterion “subjectivity of activity in social networks”;

Analysis of differences in personal characteristics in subgroups that differ according to the attribute "subjectivity of activity in social networks."

The main findings of the empirical study:

1. Based on the questionnaire survey and self-reports, the criteria for user activity in social networks were determined: a) the number of active accounts in social networks; b) the frequency of visits to their pages and dependence on them; c) the degree of passion for social networks; d) the level of activity of the process of communication with others in the network, individual initiative; e) the degree of publicity of personal information on the network.

2. It has been established that active users of social networks differ in the peculiarities of subjectivity in virtual co-existence (high subjective activity or low subjectivity). On the basis of a questionnaire survey and self-reports, the criteria for subjectivity of users in social networks were determined.

Indicators of high personality subjectivity in a virtual event: a) increased communication, expanding the boundaries and spheres of interaction; b) cognition of one's own capabilities and realization of potencies; c) cognitive activity and focus on new research; d) transformative activity in the virtual space of being; e) pronounced leadership position; f) the use of resources of virtual being in real life. Indicators of low subjectivity: a) passivity in communication, limited contacts

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familiar faces; b) expectation of initiative from partners in the event; c) dependent attitude to the environment of virtual interactions and to communication partners; e) high orientation towards group approval.

3. It has been established that users of social networks differing in intensity of activity and subjectivity have different characterological and behavioral characteristics, show differences in self-actualization, in tendencies of interpersonal orientation and in strategies of self-presentation.

4. The presence of the relationship between the personal characteristics of the Internet communication user and the intensity of his activity (high or low) has been proved.

Actors with high activity of virtual communication are characterized by:

Focus on communication (factor A: m \u003d 11.89), associated with the statement, dependence on the opinion of Others (factor E: m \u003d 10.75; factor Q2: m \u003d 8.58), social passivity and expectation of initiative from Others ( factor H: t \u003d 12.96); tendency to anxiety (factor O: m \u003d 12.13) and decreased self-control, instability of mood (factor Q3: m \u003d 11.48); focus on experimentation (factor Q1: t \u003d 9.55) (16-pf RB Cattell);

An orientation towards self-actualization, expressed in a creative attitude towards life, an orientation towards learning new things ("Striving for creativity": m \u003d 7.96); in the search for maximum self-realization using for this all the available resources of being ("Spontaneity": m \u003d 7); in adequate self-esteem and positive self-concept ("Autosympathy": m \u003d 7.65); in competence in the field of communication ("Contact": m \u003d 6.44); in the ability to adequate self-expression in communication and the absence of social stereotypes

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("Flexibility in communication": m \u003d 6.41) ("SAMOAL" by AV Lazukin, adapted by NF Kalina);

Striving for close relationships (scale Ae: m \u003d 4.31), but with the expectation of more initiative from the Other (scale Iw: m \u003d 6.13) and more emotional involvement from communication partners (scale Aw: m \u003d 7.2) ... (FIRO-B V. Schutz);

Self-presentation strategies are dominated by “Striving to please” (m \u003d 10.89), “Demonstrating weakness” (m \u003d 10.41), “Tracking the impression produced” (m \u003d 11.41), “Behavior variability” (m \u003d 11, 37) ("Strategies of self-presentation" by I.P. Shkuratova)

Actors with low activity of virtual communication are distinguished by the following personal characteristics:

Decreased communication (factor A: m \u003d 8.09), autonomy (factor H: m \u003d 11.63) and conservatism (factor Q1: m \u003d 7.27); emotional stability (factor C: m \u003d 15.09), high integration (factor Q3: m \u003d 14.18), consciousness (factor G: m \u003d 14.27) and restraint of behavior (factor O: m \u003d 10.36) ; detachment from the group, a tendency towards independence in relationships (factor!: m \u003d 6.81; factor Q2: m \u003d 12.09) and dominance (factor E: m \u003d 13.18) (16-pf R.B. Cattell) ;

Decreased self-actualization; full self-actualization

prevents avoidance of experimentation ("Striving for

creativity ": m \u003d 6.18); striving for stability, indecision ("Spontaneity": m \u003d 5.9); lack of self-confidence in the field of communication ("Autosympathy": m \u003d 5.72), disappearing only in a familiar environment and company ("Contact": m \u003d 4.09); rigidity and nonplasticity in communication with different people (“Flexibility in communication ^ \u003d 4.54) (“ SAMOAL ”by AV Lazukin, adapted by NF Kalina);

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The tendency to communicate with fewer people (Iw: m \u003d 3.54 scale) associated with selectivity in establishing close relationships (Aw: m \u003d 4.27) and emotional distancing (Ae: m \u003d 2.63) (FIRO -B V. Schutz);

The predominance of the strategies "Self-promotion" (m \u003d 10.81) and "Approximate" (m \u003d 10.54) ("Strategies of self-presentation" by I.P. Shkuratova).

5. The relationship between the personal characteristics of users of social networks and the peculiarities of their subjectivity (high or low) has been established.

Actors with a high subjectivity of virtual communication are distinguished by the following personal characteristics:

The desire for communication (factor A: m \u003d 13.83), courage (factor H:

m \u003d 14.91) and spontaneity in social contacts (factor N: m \u003d 11), striving for emotional connections (factor F: m \u003d 13.33), but with a high orientation towards strengthening and supporting one's independence (factor Q2: m \u003d 10.16) and dominance in relationships (factor E: m \u003d 12.91); emotional stability (factor C: m \u003d 16.16), high

self-control (factor Q3: m \u003d 12.08), conscientiousness (factor G: m \u003d 15.08); a tendency to experiment (factor Q1: m \u003d 11.25) (16-pf RB Cattell);

High focus on self-actualization, expressed in

the ability to share the values \u200b\u200bof a self-actualizing personality ("Values": m \u003d 9.66); in a creative attitude to life and a penchant for experimentation ("Striving for creativity) ^ \u003d 10.16); in the ability to live here and now ("Orientation in time": m \u003d 6.25); in competence in the field of communication ("Contact": m \u003d 8), but

distrust of people ("A look at human nature": m \u003d 5) and striving for independence ("Autonomy": m \u003d 7.33); in the ability for adequate self-expression in communication ("Flexibility in communication": m \u003d 7.66); in

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cognitive activity ("Need for cognition": m \u003d 6) and focus on the maximum realization of one's potential capabilities ("Spontaneity": m \u003d 7.91); in self-sensitivity (“Self-understanding”: m \u003d 5.16) (“SAMOAL” by AV Lazukin as adapted by NF Kalina);

The desire for belonging, involvement in activities

groups (Ie scale: m \u003d 7.33) and their own initiative in building relationships (Iw scale: m \u003d 4.16); initiative in the control and management of emerging relationships (Ce scale: m \u003d 7.83) and

Preferred strategies of self-presentation - "Striving to please" (m \u003d 12.33), "Approximate" (m \u003d 10.83), "Tracking the impression produced" (m \u003d 12.25) ("Strategies of self-presentation" by I.P. Shkuratova) ...

Actors with a low subjectivity of virtual communication are distinguished by the following personal characteristics:

High focus on communication (factor A: m \u003d 10.52), but

with a tendency to adaptability (factor E: m \u003d 9.23), dependence on the group (factor Q2: m \u003d 7.47), passivity in establishing contacts (factor H: m \u003d 11.58) and caution in choosing a partner (factor F: m \u003d 10.35); emotional instability (factor C: m \u003d 11.17) and

immediacy of behavior (factor N: m \u003d 9.76), bordering on inconstancy, little obligation (factor G: m \u003d 10.47) and

indiscipline (factor Q3: m \u003d 11.05); conservatism (Ql factor: m \u003d 8.35) (16-pf RB Cattell);

Reduced level of self-actualization; full

self-actualization is hindered by conservatism ("The desire to

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creativity ": m \u003d 6.41); lack of confidence in oneself and one's abilities, indecision ("Spontaneity" - m \u003d 6.35), distrust of people ("A look at human nature" - m \u003d 2.94); reduced cognitive activity ("Need for knowledge": m \u003d 4.17); difficulties in establishing relationships ("Contact": m \u003d 5.35) and rigidity in communication ("Flexibility in communication": m \u003d 5.52); high

focus on the opinion of others ("Self-understanding": m \u003d 3.52) and dependence on Others ("Autonomy": m \u003d 5.52); immersion in past experiences ("Orientation in time": m \u003d 4.29) ("SAMOAL" by AV Lazukin as adapted by NF Kalina);

Lack of initiative in relationships (scale Ie: m \u003d 3.29) and expectation of initiative from Others (scale Iw: m \u003d 7.52), dependence on external opinion and guidance (scale Cw: m \u003d 7.7), which causes avoidance responsibility (scale Ce: m \u003d 3.64) (FIRO-B V. Schutz);

Preferred self-presentation strategies -

"Self-promotion" (m \u003d 11.23), "Intimidation" (m \u003d 10.52) and

“Demonstration of weakness” (m \u003d 11.52) (Questionnaire “Strategies

self-presentation "I.P. Shkuratova).

The work done creates prospects for further scientific research in the direction of studying the personality in the context of the growing virtualization of being. The results obtained are empirical

researches demonstrate multidirectional effects of virtualization of being of a modern person.

Thus, theoretical and methodological provisions

the subjective approach and their concretization in the subjective-existential approach to the consideration of the personality create the grounds for analyzing the dual effects caused by the quality of the personality's activity in the virtual space of its existence, namely, whether its activity is subjective or not.

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Intensity and qualitative (high subjectivity / low subjectivity) parameters of a person's activity in social networks of the Internet are associated with his psychological status as a subject of being and with the differences in self-actualization, characterological and behavioral characteristics corresponding to this status, in tendencies of interpersonal orientation and ways of self-presentation in communication.

In psychological research, attention is more often paid to the negative consequences of a person's involvement in Internet contacts. First of all, such consequences include the formation of dependence, the impossibility of “saturating” the emerging need for a virtual event.

When comparing highly active users with those who are characterized by reduced activity in social networks, the prerequisites for the emerging dependence in the first group, their “unsaturated” need for virtual co-existence, are obvious. But subsequent differentiation on the basis of the quality of activity (high or low subjectivity of the activity shown by the personality) shows that such dependence does not threaten an active user with a subjective position.

Users with high subjectivity in a social network are characterized by sociability, characterized by a pronounced self-initiative in choosing partners and in establishing rules and regulations for communication, independence, a tendency to dominance and rejection of outside control; a high level of self-actualization and the desire to "be an example" for partners.

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self-actualization combined with conservatism and social passivity; striving for self-advancement through

demonstration of aggression or, on the contrary, weakness and expectation of outside support.

The results obtained on the quality of personality activity in a social network expand the applicability of the subject-being approach to personality, extending it to the analysis and interpretation of the phenomenology of the personality's subjective activity in the space of virtual co-existence with Others. An empirical study of the heuristic nature of this approach to personality analysis in connection with the peculiarities of its activity in virtual social networks. Substantiation and understanding of the aspects of the quality of a person's co-existence in virtual life contributes to a new level of support and consultation of users in a situation of Internet addiction, serves as the basis for the development of correctional trainings and programs aimed at various groups of Internet users and social networks.

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Facebook is a Silicon Valley startup. Widespread among colleges and universities in most English-speaking countries. It is the second most popular network after MySpace in the US. This network is not yet available in many countries, but it is developing and growing steadily. Recommended for: college and university students.

MySpace is one of the largest social networks in the world. It conquered the United States with great speed; now MySpace has about 80 million users. In 2005, Newscorp bought it for $ 580 million. MySpace continues to develop rapidly and at the moment it is she who determines the path of development of social networks. Recommended for: teenagers, young people.

Bebo - Unlike the Americanized MySpace, Bebo is aimed at other English-speaking countries such as England, Australia and New Zealand. Bebo is very similar in function to MySpace. Initially, Bebo was created in order to communicate between friends, but later the network has grown and currently has about 40 million users. Recommended for: teenagers, young people.

Friendster, one of the first networks to launch as a “social experiment,” recently acquired a patent for “social media”. The network has grown very quickly, but by today it has completely dropped and currently occupies less than 1% of the social networks market. Very popular in Asia. Recommended: teenagers.

Tagworld - founded in the fall of 2005. Direct competitor to MySpace. It stands out for its excellent Web 2.0 implementation (tagging, AJAX). Tagworld also has a music search engine and an IM client with video chat capabilities. Recommended for: teenagers, young people.

Orkut is a product created by a Google programmer in his spare time (every Google programmer has the right to spend 20% of his working time on his own projects). Orkut began its development in the USA, but later became widespread in Brazil (about 65% of users). Recommended: Brazilian youth.

AIM pages - The youngest social network among the most popular. This is AOL's attempt to push MySpace into the social media market. It was believed that AIM Pages would be a real breakthrough, but it still has everything ahead. Recommended for: teenagers, young people.

Hi5 - has about 40 million users. You have to pay to participate in this social network. One of the distinctive features of the system is that you can download music from iTunes for money and add it to your profile. On a free account, you can upload a whole gigabyte of photos. On Hi5, Kelly Clarkson, Jessica Simpson, Tyra Banks have profiles. Recommended for: teenagers, young people.

Cyworld appeared in Korea and grew to phenomenal proportions. The daily income of this network is about $ 300,000. Cyworld is now gradually expanding in the US. The network has its own currency (acorns), as well as each user has his own `minihompy" (profile). Users can decorate their `minihompy" and keep in touch with each other. Recommended for: teenagers, young people.

Tagged - designed mainly for teenagers. The main idea is to be tagged, create tagging teams and earn points in order to become the coolest tagging team. Tagged is slowly gaining popularity among teenagers in the US, but is secondary compared to MySpace. Recommended: teenagers.

Popist is very similar to MySpace, both in interface and in focus. It offers users a large number of open functions such as the ability to integrate with other social networks. Recommended: teenagers.

Tribe - This network was recently acquired by NBC. The main task of the Tribe is not so much about dating and communication, but about uniting users' own social networks. Provides the ability to create so-called "clans", as well as very well localized due to these very clans. Recommended: teenagers.

ConnectU is very similar to Facebook. Also designed for college and university students. ConnectU, unlike Facebook, covers a much smaller number of colleges and universities around the world. Recommended for: college and university students.

Yahoo! 360 - Launched in early 2005, a Yahoo product that provides the ability to combine blogs and photo albums. Only for those who are over 18 years old - this significantly reduces the list of potential users. Recommended for: adults.

PeopleAggregator is Marc Canter's attempt to carve out his niche in social media. Based on open standards and functionality. One of the distinguishing features is that this is just a demo version of the software, which can later be purchased. Recommended for: adults.

MommyBuzz - launched just a couple of months ago, MommyBuzz - was created to enable moms to chat online, share and exchange thoughts and ideas with other moms. A wonderful place for such a target group. Recommended for: moms.

Flickr is the most popular photo service in the world. Millions of people store their photos on Flickr, tag them, create albums, add them to discussion groups. Recommended: for amateur photographers.

MuslimSpace - Created by a former computer science student at the American University of Sharjah, MuslimSpace lives up to its name - MySpace for Muslims. Today the site has about 15,000 users, and its goal is to become a cleaner and more secure site than MySpace and, of course, only for Muslims. Recommended: Muslims.

Stardoll - Would you like to dress celebrities like paper dolls? Originally called Paperdoll Heaven, Stardoll allows you to do just that. With a strong social network at its core and almost a million users, Stardoll is gaining mega popularity in the world of children and adolescents in much the same way as Neopets a few years ago. Recommended for: children / adolescents.

Imbee - There are so many teen sites out there, but what about kids? Imbee's goal is to provide a safe and secure social network for kids. So now if your older brother is bragging about his MySpace profile and teasing that you can't have one, go to Imbee! Recommended: for children.

Dogster is a place where dogs (and their owners) can meet and socialize. On Dogster, each dog has its own web page. The subtitle reads: Post dog photos, tell dog stories, make new friends (dogs)! Recommended for: dogs and their owners.

Catster is practically the twin brother of Dogster site, developed by the same people, Catster is Dogster for cats. Post cat photos, tell cat stories, make new friends (cats)! Do I need to explain more? Recommended for: cats and their owners

Fuzzster - Being somewhat a combination of Dogster and Catster, Fuzzster is the place for your cats, dogs and other furry pets. Launched in early 2004, it has grown to become a fairly large community of animal lovers. Recommended for: furry animals and their owners.

BookCrossing - In the real world, bookcrossing is done like this: someone leaves a book in a public place for others to pick up and read and then do the same. The goal of the BookCrossing website is to start the same process in the virtual world. Recommended for: book lovers.

Boompa is a site for car enthusiasts, and there are certainly many of them on the Internet. The goal of the network is to become your online garage. Motorists can boast of their "cars" here, find recommendations for their improvement, meet other motorists, watch videos and photos, and much more. Recommended: for car enthusiasts.

Spout is a database of over 250,000 movie titles, Spout is a social network for moviegoers. Here you can find reviews and recommendations, meet other moviegoers. Spout is a great place to visit before renting a movie. Recommended: for moviegoers.

MOG is a Silicon Valley startup whose goal is to bring together music lovers with similar interests. A very interesting way to meet new people, and here you can also discover new musical directions that you did not know about before. Recommended: for music lovers.

Gusto. There are websites about cars, movies, music, books, animals, but what about travel? Gusto is precisely the place that brings together travelers based on their lifestyle (expressed in terms of preference). You can also find tons of travel information, recommendations and reviews here too.

Yub.com - combines social networking and shopping. The goal of Yub.com is to provide sustainable shopping on the Internet. The "cash back" system is used, when, if a user helps another or vice versa, both users have the opportunity to get CashBack. An interesting way to make purchases. Recommended: (online) shopping lovers.

Yelp (from the creators of PayPal) - This site is a lot like Yub, created to help shoppers make decisions by showing them reviews from other users. However, unlike Yub, Yelp is more focused on businesses and services than on a consumer-oriented product. Currently only available in the US. Recommended: Anyone in the United States (especially in big cities).

LinkedIn - according to polls, the most popular business network, LinkedIn's goal is to unite colleagues and business partners, to help find new ones. With around 5 million users, LinkedIn remains popular with business audiences. Recommended for: Mercenaries and Businessmen

biddingBuddies - Often times on auction sites like eBay you have to deal with a lot of people. BiddingBuddies will help you with this. It is the only social network exclusively for eBay users. Now, if you are participating in an auction, why not make friends with opponents. Recommended: eBay users (buyers and sellers).

Faqqly - There are so many things you would like to know about your friends, so why not ask them through Faqqly? Faqqly creates an FAQ (Frequently Asked Questions) page for each user and allows friends to ask each other anything.

Runet networks

In contact with. Search for fellow students and classmates, the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (registration requires an e-mail and mobile phone number).

Odnoklassniki - Year of foundation - 2006. The largest social network, has 11 million (February 2008) users. Odnoklassniki.ru will help you find old friends and find out what and how they live now. You can send messages to people with whom you have lost contact, and, possibly, arrange a meeting with them (recently, registration has become free).

My circle is a social network for finding jobs and workers. The first social network in Runet, created in 2005 by a group of recent graduates from Moscow Institute of Physics and Technology, Moscow State University and the Russian School of Economics to find classmates, classmates, colleagues and employees (as of June 2006, 100,000 users were registered in it). The service was purchased by Yandex on March 27, 2007; now it is one of Yandex services and continues its development under its tutelage.

LovePlanet is a dating and communication site.

TooDoo - as the authors of the site write: “This site is a social network of site fans, designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or unloved) sites, find new interesting pages, find out“ in the face ”of those who reads the same sites, make new acquaintances with interesting people - for example, with the authors of their favorite sites. "

Privet.ru is a site about people and interests. Communication, blogs, communities, videos ...

Spaces.ru is a Russian network for mobile phones.

The site will help you find new acquaintances, both for a serious relationship, and just for the sake of friendship by correspondence.

Features of creating publications for different social networks. Social Media Comparative Analysis Facebook can easily delete a page

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annotation scientific article on psychological sciences, the author of the scientific work - Ryabikina Zinaida Ivanovna, Bogomolova Ekaterina Ilinichna

Related topics scientific works on psychological sciences, the author of the scientific work - Ryabikina Zinaida Ivanovna, Bogomolova Ekaterina Ilinichna

Text of scientific work on the topic "The relationship of personal characteristics of users of social networks of the Internet with the peculiarities of their activity in the network"