Hello everyone! In this article, I present to your attention a 100% working case for driving a site into the TOP 3 of Yandex with practically no material costs, i.e. almost free. In light of the fight against spam and purchased links, it has recently become much more difficult to promote sites in Yandex, and in other websites too. 100,500+ articles have been written on this subject, everyone pours the same assumptions and statements from empty to empty. So to speak, one wrote - the rest copied without thinking, and here's the public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.

A small preface, and then everything is brief with pictures and point by point. So, I, like many SEOs and webmasters, have my own projects in addition to client projects, which also bring good income. In my case, this is income from affiliate programs. I wrote 4 articles on one of these affiliate programs, sharpened them for different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the SERP. And then at one fine moment a site appeared in the Yandex search results, which really came out on top. Those. pushed me on the most "fat" queries.

I had an affiliate program to attract users to InstaPlus. Accordingly, the request - registration in instaplus.Below, in the picture, you can see the Yandex results for this request. The service itself is in the first position, then this friend and then only me, although before I was in second place.

Yandex TOP-3

I can’t say that I don’t care and that, like, everyone earns as they can ... No, it really puzzled me and strained me. Many people on the Internet decide to earn extra money. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the "Recommendations for creating sites" from Yandex. And someone decides to go "Against everyone" and do everything in their own way with minimal cost and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it all the same. After a more or less in-depth audit, I really went nuts! All common truths collapsed in a moment. I even started to respect the person who did it. It would be possible to calm down and put forward commercial requests in the Yandex TOP using this method, but I consider it my duty to burn the topic to tell you how it all works. They drove the points.

Website promotion in the Yandex TOP

We buy a domain name

Everything is simple here, you need to choose a domain name as close to the request as possible. As you can see, the friend did not bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me.Here he had to spend money. According to RU-CENTER, domain registration in the .ME zone costs 790 rubles.

Hosting and website development

At this stage, I may be wrong about the prices, but I think that everything here is free. He created a free demo site based on a website builder simple-different.com/ru/.Maximum - it had to fork out for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, 15 minutes to set up;). The rest is a matter of technology, a simple copy-and-paste of materials from the donor's website, for anyone interested, here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of Yandex's commandments for webmasters - "Create sites with original content or service."

As for internal optimization, everything is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to non-www is present. There is a duplicate of the main page, but apparently, nobody cares. The meta tags are filled, see the screenshot below.

How to promote a website in Yandex yourself

Basically, everything is about creating a website. In 30 minutes you can do it.

External website promotion

Bought (rented), I can assume that for 9 great and inexpensive SEO links see screenshot.

How to promote a website in Yandex for free

Analysis of external links was carried out using the service. All links, such as Yandex "likes", are located in footers and sidebars (see screenshots)

Link from sidebar
Link from footer

And so on for all links. This is the second, malicious violation of Yandex rules - the use of SEO links.Read about SEO links and find out. what happens for them, you can follow this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.

Outcome

As a result, in just a month this site is in the TOP-3 for requests: etc. Cool! People reached out to register on the service, pay money to the service, and the service deducts referrals. Easy Money!

So, as I see, Yandex's recommendations don't work at all. Nothing changes and with the help of non-tricky methods, simply plug any GE into the TOP. It's a shame for other people who actually work. But even for this comrade, joyfully, really well done, he bent everyone 😉

Promotion in Yandex.Maps and Google mapsIs an effective tool for attracting target audience. Users not only go to the promoted site, but can also visit the company's office. We offer competent promotion, thanks to which the position of your site in the search results will improve, and the number of new customers will increase.

Statistical indicators

A study by Mediascope clearly demonstrates the effectiveness of promoting services on maps. First of all, it is worth mentioning that more than 75% of users visit places nearby during the day that were offered to them by the service.

In desktop search results, among active Internet users, the share of Yandex.Maps service users is 40%. Among the population of Russia, this figure is 30%. And 19% of users from Russia use maps using a smartphone.

The audience who came to the site from the maps is more valuable for the following reasons:

• users are less likely to leave the site in the first seconds of their stay on it;
• visit more different pages of the site;
• the average time spent on the site increases.

We can conclude that Yandex.Maps and Google Maps can be a source of targeted traffic for the site. Users will navigate both from the desktop version of the site and from the mobile application. It is very important that the needs of such an audience are formed. Therefore, its willingness to place an order is higher than the users who came to the site from the search results.

Competent promotion of the company in cartographic services will attract a large number of potential customers to the site. On the service, you can buy paid placement and be the first in the search results. However, this may not bring the desired efficiency if you do not take into account such factors as user reviews and ratings, filling the card about the organization in Maps with information.

Who will benefit from promotion in cards

Promotion in Yandex.Maps and Google maps will be an effective solution for a company with a physical address, which provides most of the services offline. There are the following types of institutions that will benefit from such promotion:

• notary offices;
• beauty Salons;
• auto repair shops and car dealerships;
• all types of household services: repair of equipment, sewing clothes, etc .;
• rental points;
• medical institutions;
• restaurants, cafes and bars;
• photo studios;
• institutions for children;
• entertainment centers;
• retail stores;
• banking institutions;
• hotels, mini-hotels, hostels;
• sanatoriums and recreation centers.

Information about the institution will be displayed to the user in Maps if he is close to him and in the Navigator when searching. The company card will be available in Yandex and Google search results on the map block, as well as in mobile search results.

How is the promotion

First of all, you need to create and fill out a company card.

This can be done in Yandex.Directory and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photos of the building where the office of the institution is located. It is important to add landmark icons to the map. With the help of a product card, a potential client can quickly familiarize himself with the offer and find the company's office using photographs of the facade.

Further, from different accounts and with a change of IP-address, reviews to organizations and ratings are added. This operation is carried out gradually so that the service does not block the company due to a sharp increase in the number of reviews. Such comments are also added to third-party review sites (only Yandex). Of these, Yandex can add user messages to the Maps service.

Reviews are written comments from different accounts and addresses. This creates a discussion around each review. This allows the prospect to see user activity and find answers to frequently asked questions in these discussions.

Moderation from Yandex is tough. It is almost impossible to raise the rating of the company in the cards with ordinary accounts. They need to be “cooked”! The final assessment of the organization will be formed on the basis of

• the number of assessments, the assessment itself by points;
• the quality of the account from which the rating was affixed, i.e. the level of trust from Yandex.

Promotion results in Maps

Point promotion on Yandex.Map and Google Maps gives the following effect:

• in the search results, the organization takes the first position in the block with the map;
• in cards, the company card is in the top positions;
• the institution is displayed in the TOP of the search results in the mobile version of the service and in the Yandex Navigator;
• potential clients can easily find the location of the company;
• the added reviews keep the organization card in the first positions of the issue and attract new customers over a long period of time.

If the information in the directory is filled in with high quality, the display of the organization in Maps increases, and the traffic grows.

What is the work schedule

In the first month of promotion, the first stage of work is fully completed: an organization card (photos, description, contacts, services and prices) is created and filled in as fully as possible. 4 reviews are added to it, to which 6 comments are written. On third-party review sites, 2 reviews about the organization are added.

In the second month, the posting of reviews and comments continues. 5 customer reviews are added and 12 comments are written. An additional 4 reviews are created on partner sites. The placement schedules for the second and third months are completely identical.

Time and cost

The work is being done gradually, so you shouldn't expect a quick increase in traffic. Improvements may be noticeable as early as 3 weeks, but to achieve good results, you need to work with promotion for at least 3 months. After 5 months, the organization's card gets to the first positions in the issue. At the same time, it is important to constantly maintain the level of activity in reviews and comments, as this directly affects the position.

The cost of work is 15,000 rubles per month. By ordering this service from us, you can increase traffic to your site, the number of customers and the company's income.

There are business niches for which we can offer an individual package of services and work with dozens and hundreds of cards. Call us!

Competent website optimization at the initial stages is extremely important for successful promotion and profit. If you do not take care of all the nuances from the very beginning, this can lead to additional expenses in the future. In this article I want to describe the steps that will help you start promoting your site in search engines on your own. It will be useful for those who are planning to launch or are just starting their project, but do not want to involve third-party contractors to promote it. This article can also help the manager evaluate the work of SEO specialists. Following the article, you will learn what steps need to be taken to successfully launch the project and its further development.

Step 1. Choosing a CMS

CMS (English Content management system) is a content management system on the site. In other words, it is the engine through which we can add and edit content.

It is very important that the CMS is flexible and SEO-friendly. The main ones are:

• Set a unique Title tag (an important title for promotion, which search engines take into account when calculating the relevance of a page to a request).
• Set a unique Description tag (a capacious description of the page, which search engines most often display in a snippet; users pay attention to a bright and attractive snippet and, most likely, will go to the site).
• Set CNC (human-readable URLs). You can learn more about CNC in the article "".
• Set tags H1-H6 (headings that are important for promotion, which are taken into account when calculating relevance; tags must be unique within the site and used only for the text part).
• Set unique Alt and Title for images.
• It should be possible to set unique text.
• The CMS must have an HTML editor for the text of each page.
• It should be possible to set rel \u003d canonical /, .
• Set unique text for breadcrumbs.
• For online stores, the data import and export function is extremely important. It helps to batch make changes to Title, Description and other attributes.
• Server response time (Time To First Byte) up to 0.5 seconds. For more information about page load time, see the article "How to optimize site loading speed to improve your positions in Yandex and Google".

For service sites We recommend CMS WordPress - a free engine with a large community and flexible functionality. Meets all SEO requirements and is easy to learn.

Related articles in our blog:
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For online stores - WordPress is also a good option, OpenCart and Magento are alternatives.

In no case do not order website development from companies that use their own CMS. In the future, you will be highly dependent on them and their development. Usually in such companies it takes a very long time to carry out improvements, and the quality of their work is low. It is also difficult to find a developer for someone else's CMS.

Additional materials:
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Step 2. Preparing the mobile version of the site

Today, mobile traffic is getting more and more. Google now primarily analyzes the mobile version of the site, so its presence is simply necessary.

• In a responsive design, use a meta tag ... This will indicate to the browser that the page is adapted for smaller screens.
• The site must be accessible to mobile search engine robots:
  Googlebot / 2.1 (+ http: //www.google.com/bot.html)
  Mozilla / 5.0 (compatible; Googlebot / 2.1; + http: //www.google.com/bot.html)
  Mozilla / 5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit / 600.1.4 (KHTML, like Gecko) Version / 8.0 Mobile / 12B411 Safari / 600.1.4 (compatible; YandexMobileBot / 3.0; + http: // yandex .com / bots).
• CSS and JavaScript files cannot be closed from indexing.
• The content of the pages should not go beyond the screen horizontally. You can use the Mobile Optimization Checker to check if the display is correct. It analyzes the page and gives recommendations for correcting errors. The tool needs to check all types of pages: main, categories, subcategories, product / service cards.
• There should be no horizontal scrolling cursor on the screen. All elements - images, buttons, text - must adapt to the smartphone screen.
• Don't use elements that are not visible on mobile, such as Flash videos.
• It is better to avoid pop-ups and advertisements, they usually occupy the entire smartphone screen.
• The speed of mobile pages should be maximized. This can be achieved by shortening scripts, styles, including browser caching.
• In the future, check mobile responsiveness through the "Check mobile pages" tools in Yandex.Webmaster and "Ease of viewing on mobile devices" in Google Search Console.

Additional materials:
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Step 3. Collecting the semantic core

The semantic core is a set of words and phrases that characterize the subject matter and structure of the site. For these queries, users will be able to find your site through a search engine.

Semantics is the foundation for successful promotion. This can be clearly seen if you imagine customer acquisition in SEO as a funnel:

If we collect the semantics correctly at the initial stage, we will receive targeted traffic. If we make a mistake and don't understand the demand, we will lose customers and sales.

Thus, the semantic core allows:

• Assess user demand for a service or product category.
• Build the correct structure and accurately respond to user requests.
• Control the visibility and efficiency of work in the future.

The paradigm for collecting semantics is as follows:

Formation of markers... Markers are general queries that uniquely characterize a service or a group of goods. For example, you sell facial cosmetics and you have creams and tonics - markers for these products will be “face creams” and “face tonics”.

To create a list of markers, you need to brainstorm and write down all the options for the names of services or goods. Then this list needs to be expanded with synonyms.

Example of a finished list:
Repair of apartments
Turnkey apartment renovation
Repair of a one-room apartment
Repair of 1 room apartment

Detailed instructions on the formation of token queries in our article "".

Collecting extensions... After the token queries are collected, they need to be expanded with clarifications: apartment renovation in moscow, price for apartment renovation, order apartment renovation etc.

This part of the work can be automated using the Key Collector. The program automatically expands marker queries, pulling data from various sources: Yandex.Wordstat, Google Adwords, serpstat.com, megaindex.ru, search suggestions, etc.

For detailed instructions on how to compile the Semantic Core, see the following articles:
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Having collected the keywords and cleared them of garbage, you can proceed to the formation of the site structure.

Step 4. Grouping and structure formation

We now have a semantic core. On its basis, you can build a site structure.

First you need to group your queries. We recommend doing the grouping according to the method of similarity of TOPs, popularly called "clustering by TOP". Its essence is as follows: if at least 3 identical URLs are ranked in the TOP-10 by request 1, in the TOP-10 by request 2 ... and in the TOP-10 by request N, these requests can be promoted on one page. The more pages overlap, the more likely it is that queries will rank well on a single page. Queries that can be pushed together form a cluster.

This is the best option - we immediately remove the question, commercial or informational request, since the TOPs will not lie. It is unlikely that there will be both a commercial and an information request on one page. Most likely, there will be 2 commercial or 2 informational.

Clustering services:

As a result, you will get a file with groups:

Clustering example from just-magic.org

Now you can build the structure. The hierarchy will be built from general to specific - from more general queries to more precise ones.
Category → Subcategory → End Page
We go through all the groups, assign them to one category or another and immediately write the URL for the final page. As a result, you need to get a file like:

Additional materials:
When working with semantics, we recommend using the add-in for Excel - SEO-excel. She knows how to highlight groups, generate URL, Title, etc.
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After we finish with the structure, we can move on to internal optimization.

Step 5. Internal optimization

The success of website promotion in the SEO directly depends on the quality of internal website optimization: headers and meta tags, content, URL, Alt-tags to images.

Consider areas of the document important for ranking that should be optimized.

Meta tags

Usually, internal optimization begins with the preparation of meta tags. The way they are compiled depends on the size of the project.

If you have a service site and there are not very many pages, you can immediately register meta tags manually.

If you have an online store, it is best to use templates and only then finish manually.

Title

One of the most important areas of the document has a noticeable impact on the ranking of the site.

Basic requirements for the formation of Title:

• Reflects the essence of the page.
• Contains the direct occurrence of the most competitive keyword.
• The main keyword is at the beginning of the Title.
• Contains all the words from the query (for example, we have a query "buy plastic bags in bulk" - this means that Title should contain the words "buy", "wholesale." Also, different wordings are often found, for example, "radio-controlled quadcopters" and " RC Quadcopters "- both of them must be included in the tag.
• Does not contain unnecessary words. For example, "company", "in a store", "etc." - these are words that are not directly related to the topic, they blur the weight of the main keywords, the relevance of the Title itself.
• No spam. Title should not contain unnatural structures: "Buy plastic bags for Moscow". Also, there should be no listing of key phrases.
• Differ from the page title

  .

• Be unique for every page.
• The approximate length is about 70-130 characters.

Smoker Title: Buy superhero, buy superhero figures, action figures for children

Healthy person title: Buy superhero figures for kids in Moscow - Hasbro

Description

Description can be taken into account by search engines when forming a snippet. It is not a ranking factor and only affects the snippet.

• The recommended number of characters is from 150 to 200.
• Contains all the words from the keyword (we include them not in order to increase the relevance, but in order to pull them into the snippet and the keywords were highlighted in the search results).
• Describes the content of the page, just like Title.
• Logical, concise and complete, written in normal human language.
• With special characters.
• Unique (within the site).

An example of a normal Description: Order radio-controlled helicopters in our online store. We have a large selection of RC helicopters with cameras. ✈ Fast delivery ✈ in Moscow and the Moscow region, convenient self-pickup and a guarantee!

Keywords

This meta tag does not affect the ranking, but since Yandex writes that meta keywords can be taken into account, I recommend filling it in by adding 3-5 phrases that are relevant to the content, separated by commas.

Additional materials:
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Texts

We have come to the most difficult in website promotion - texts. For a long time, SEOs thought only about various formal metrics of texts: the number of occurrences, volume, nausea, TF / IDF value, and much more. The text was forced into frames, while the content was in second or even third place. This approach yielded results, but neither the search nor the user liked it.

Now the era of counting occurrences is leaving, today meaning and content are important. Of course, occurrences are necessary, but they are not an end in itself.

• Must solve a specific problem. If it is text for a services page, it should describe the service in detail, advantages, features and differences from competitors. If the text is in the catalog, it should briefly convey what products are, what features they have.
• Specify a range for the number of occurrences, not a hard number. For example, no less than 2 and no more than 100.
• Allow the use of word forms. There is no need to require a copywriter to include in the text constructions of this type - “buy Moscow inexpensively”.
• Do not set frames for the volume of the text. This will allow the SEO copywriter not to stop thinking if the required number of characters is reached, or not think about what else to add for the number.
• Check the text for uniqueness. This can be done using the services Etxt Antiplagiat or Advego Plagiatus.
• We recommend analyzing the text in the Glavred and Turgenev services. The first will help get rid of the water, and the second will assess the risk of falling under the text filter "Baden-Baden".

Internal linking

Internal linking is the placement of links within the site from one page to another.

Internal linking serves several purposes: organization of convenient navigation, organization of the structure for better indexing of pages, as well as weight distribution (conventionally - importance).

At the initial stage, there are several requirements:

• Any important page is available in two clicks from the main page.
• Site navigation is convenient and logical for users.

Additional materials:
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Step 6. Optimize commercial ranking factors

In addition to textual factors, it makes sense to immediately work through commercial ones.

Commercial factors are a series of indicators that characterize the reliability of an online seller: recognizable brand, assortment, presence of dealerships, price level, payment options, etc.

In fact, commercial factors are the properties of the site that allow the user to easily solve his problem, and also speak about the quality of the service in general.

• presence of contacts;
• completeness of the range;
• availability of certificates, awards, etc .;
• reviews;
• availability of prices on the site;
• filters in online stores;
• detailed information about the company;
• detailed information on delivery and payment;
• various options for communication;
• discounts and promotions.

To work out commercial factors, you need to analyze your competitors.

Additional materials:
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Step 7. Checking the site before publishing

After all the steps taken, the site is almost ready for publication. However, before "feeding" it to search engines, you should check everything carefully.

Things to check:

• Title and meta tags are written for each page.
• The site has robots.txt configured correctly.
• The site has a Sitemap.xml, it does not contain errors.
• The site has been added to Yandex.Webmaster and Search Console.
• Added Yandex.Metrica and Google Analytics counters to the site.
• The site has a 404 page configured, it returns the 404 server code.
• The site has a mobile version.
• All important pages give 200 server response code.
• Pages are not duplicated within the site.
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"What should be closed for indexing on the site, why and how to do it"

Step 8. External website optimization

Links continue to be taken into account when ranking in both Yandex and Google. On Google, qualitative improvements to a site's link mass usually have a noticeable effect. In Yandex, the influence of links is not so noticeable, so now we do not recommend focusing on it.

Representatives of both leading search engines say that the site should have a natural link mass. In fact, when promoting many commercial projects, it is impossible to rely only on natural links.

When buying, you need to imitate naturalness as much as possible in order, on the one hand, to achieve better results, and on the other, to reduce the risks of applying lowering sanctions to the site.

First, it is better to use the so-called crowd marketing - imitation of the natural interest in the site on the network. The essence of this method is simple - you need to find a user on the network who is interested in services, answer his question, and then give a link to the site page.

It is fundamentally important not to confuse this method with comment spam, which, unfortunately, often happens. We repeat: you need to answer the user's question and only then, if appropriate, can you post a link.

After three months, you can start building more active links.

Sources of links:

• Authoritative directories. Don't do directory runs. Look for only high quality and visited ones.
• Review sites. Be active on sites like irecommend.ru.
• Analysis of competitors. This is a mine of ideas. Analysis tools: megaindex.ru, ahrefs.ru, serpstat.com
• Search for thematic blogs. In this case, you need to look for good sites and negotiate the placement of links with their owners.
• PBN is a private blog network. Here you need to independently raise a network of blogs, from which links will then go. Quite effective but expensive method.
• There should be more non-anchor links than anchor ones.
• The anchor list should be varied.
• Don't use rental links.
• We recommend that you minimize the use of sites from exchanges of eternal links.
• Post links to thematic resources.
• Keep the dynamics of growth. The number of links should grow slowly but surely.

Yandex's new algorithm is based on a neural network. He learns from examples of user requests, and chooses answers based on the meaning of the text on the page. This means, in particular, that it will work much more efficiently with non-standard queries when users themselves are not sure what the name of what they want to find is.

So, you can ask a query, for example, "a movie where a blind man drove a Ferrari" - and Yandex will return "Kinopoisk" with the movie "Smell of a Woman".

In addition, the algorithm works with pictures as well. It analyzes the content of the image and selects the necessary option based on it, and not only from the description in the tags. This completely changes the ranking, and many SEOs are worried about how the site promotion in Yandex is being transformed. We tried to understand what the changes are about.

Consequences of "Korolev"

Our experts Denis Shubenok and Mikhail Volovich told how the new algorithm will affect search engine optimization, and how it will now be possible to promote the site in Yandex.

How could a new algorithm impact SEO?

Mikhail Volovich:The edge of the new algorithm, like Palekh before, is directed in a completely different direction - in a sense opposite to SEO. Yandex mainly focuses on non-trivial queries for which there are no obvious relevant answers (as in the case of a movie where a blind man drove a Ferrari). And SEO deals with those queries for which there are thousands of ideal answers. Because hundreds of SEOs and webmasters on their sites created a special page for each individual request of yours, and then worked diligently to fine-tune its relevance. In this - commercial - zone, search engines solve completely different problems. There is no need to search for relevant answers, or even choose the most relevant one. Here, among hundreds of fairly relevant candidates, you need to choose the best one according to some other, for example, commercial criteria.

However, "Korolev" is not an additional search module, but a change in the entire algorithm, starting from the earliest stages of the preliminary selection of candidates for ranking. Therefore, it will in one way or another affect all requests, including in the commercial zone. We will probably see some changes in the weights of commercial and text factors - although hardly global. Promotion for Yandex as a whole will not change.

Who should expect what changes?

Denis Shubenok:So far, no one knows exactly how the algorithm will affect the results of specific sites. It was launched two days ago, and during this time it is impossible to track the results. Especially considering that Korolev works on the basis of a neural network, which accumulates data and adjusts its work with each request. Now we have started collecting information on all our projects, and in about a month we will be able to write a detailed report on how the promotion has changed in Yandex, if it has changed.

As we now assume, there will be no major changes. But you can expect some traffic redistribution towards large sites. Korolev is designed for complex, mostly low-frequency information requests, and sites that can afford to create a lot of content will benefit from its work.

Is it so important now to collect the semantic core?

Mikhail Volovich:Search engines, willingly or unwillingly, shape the Internet. In the ecosystem formed by Yandex and Google, all your competitors create an ideally relevant page for each request you are interested in. Even if Yandex's perceptions of relevance after the "Queen" change greatly, which is unlikely, competitors will not go anywhere and will quickly tweak their pages to the new ideal of relevance. You, of course, can get lucky, and for some requests your site will take off by itself. But the rest will still have to be worked on.

I am afraid that for SEO the name "Korolev" will be symbolic in a completely different way, which Yandex had in mind. This is the city on Yaroslavka, which is impossible to reach without traffic jams.

Will the traffic grow due to associated queries?

Mikhail Volovich:Unlikely. But you will need to pay close attention to query clustering. One of the innovations announced by yandex is to take into account the "semantics" of other queries that go to this page.

Yandex - one of the generally recognized leaders of the Runet. Therefore, website promotion in the top Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by the traditionally strong position of Yandex among desktop users and a greater commercial commitment. However, with the advent of the latest search algorithms, Yandex promotion is becoming more and more difficult. Constantly new filters are applied, and it is very difficult to get to the top for many queries. It seems that Yandex is actually gradually diminishing the importance of external links.

I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: links from modern Yandex only give a start to the TOP, BUT! retention and promotion of the site is provided by behavioral factors. That is, unique content and links can bring a site to the top, but if it turns out to be not interesting to users in terms of behavior metric, then nothing can drive it back to the TOP.

As before in Yandex, you can promote sites with links, but in modern realities you need to approach this a little differently ... Today we will consider how to promote a site for free and for free in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged, his site will be ranked with high quality and is not threatened with filtering, but here are the statistics of how many site owners reacted to recommendations for removing purchased links:

And here is a graph of site visibility in Yandex search results after links are removed. As you can see on the chart, after a couple of months after the withdrawal, the positions began to fall.

Also, there were sharp drops in the positions of sites in the SERP, even for 50-100 positions, and in some cases the imposition of filters for abrupt removal of links. Think about whether to shoot or not. Personally, my opinion does not need to be done abruptly, first everything is necessary check inbound links and we replace the bad ones with better ones and work on increasing the content with sharpening for low-frequency requests, thereby diluting the over-optimized content on the site and increasing the semantic core.

Natural website promotion by links

Search engine policy is based solely on natural promotion. Tips for webmasters today are: "Create useful sites for people and inbound links will appear on their own." The very process of tracking link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. Therefore, search engines treat purchased links so negatively - they prevent objective ranking.

Actually filters for paid links Yandex imposes more often, and takes them into account with different coefficients. In various situations, the weight of a commercial link can be considered in full force or with a lowering effect, or it can be completely zeroed. The main thing is that Yandex understands that this is a commercial link, which means that it must be taken into account in a special way.

That being said, note that not all commercial links are bad. For example, you have a site “for adults” and you cannot get links from good resources even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

1. The amount of money spent on contextual advertising - it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
2. When a site cannot get natural links, then even a purchased link is a confirmation of quality.

The ranking system, in which paid links are taken into account at its own discretion, is able to sort resources well in commercial topics, which today we see in Yandex's results. In general, ranking large, unique sites is easy. But what to do with many small and almost identical ones?

Let's draw an analogy from life - we have 10 boutiques in front of us. The assortment is the same and the prices are the same, but somehow you need to rank. The easiest way is to sort them according to the money spent on advertising. When a site invests in development and regularly updates the content on the pages, it means that it is working, and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only with natural links, you should take both rental and eternal links from the exchanges, but special attention should be paid to the quality of sites and their reputation.

Search engines use purchased links with might and main. They advocate naturalness, but in the TOP they give out resources promoted by commercial links. I think we have no choice - we have to accept double rules of the game. In some cases, there is no need to jump over your head, you just need to keep up with the competitors and everyone will receive their share of the search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural. After all, if one day seo links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly out, and in their place will be resources that have a natural link mass. But this is unlikely to happen. After all, links are recommendations and without them there is nothing.

The main factors of natural website promotion:

• Quality content - if you have unique content, which is not on the Internet, soon users themselves will link to you. Also, do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
• High-quality web layout - clumsy sites call into question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the absence adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
• Re-linking and copyright protection - sometimes it is easier to rewrite and post your article without linking to the source. To complicate the process of plagiarism and force people to link to you, try to organize competent linking of articles. Also install a simple JavaScript script to substitute a link to the source;
• Social media buttons - links from social networks are counted according to other algorithms, but when a lot of people refer to the material, this speaks of its usefulness. It also gives good traffic and helps develop the brand among the masses. Be sure to read about it

I propose to talk about one effective way to get safe links - crowd marketing... According to research results, about 70% of users make decisions based on the reviews they read online. Before buying any product or going on vacation, many people look for reviews, recommendations in social networks, forums or answer services. This is a great opportunity to give them a little nudge to buy your product while improving your site's natural link mass.

Why is it profitable to use crowd marketing

Being, in fact, "word of mouth", crowd marketing looks as natural as possible, assuming the placement of links only in relevant topics in discussions. Moreover, these do not have to be active links, some can be non-anchor, closed with a nofollow tag or simply text, which for Yandex is a sign of a "human" link, and not set for the sake of promotion.

Going back to the fact that consumers are looking for reviews before making a purchase, the importance of crowd marketing to e-commerce is very high. In addition to the beneficial SEO effect, it is easy to increase sales this way. Below is a graph of a survey from Western agency Nielsen that shows what influences purchases.

The main thing that you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and disguise yours a little. You also get the ability to manage the online reputation of your brand. Moreover, all these actions are cumulative. Gradually, users will learn more about your site, which leads to increase in sales conversion and increasing user loyalty.

Content resources also yield positive results with this approach. For example, due to the increased interest in the exchange rate, many trading sites quickly raised their positions in news queries and received a lot of additional traffic. Check out Smart-lab statistics. ru.

If at website promotion with links you see that for certain requests your articles are ahead of topics on the forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without much growth in positions, if links are placed in visited, thematic discussions. As a result, you get referral traffic (the same search traffic, but passing through other resources).

Search engines consider such traffic as recommendatory (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set in the address bar is also high enough. And crowd marketing is designed to get those conversions.

You need to understand that crowd marketing should reduce spam, not increase it. This means that your "inclusion in the discussion" should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

How to start promoting a website to the top in Yandex? As you understand, we need to transfer information to the right hands. Unlike SEO and SMM, crowd marketing is only for users who are already focused on buying your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.

Another question is where are the very places in which such mentions could be left. Here it is important to find the right topic of discussion on a resource that is focused on your region. First, identify forums, social networks, websites, information platforms where potential buyers are located with their money and doubts. You can use search operators for this.

In general, website promotion for Yandex using crowd of links, the process is quite laborious. You have to do manual work with many nuances, or you should automate something. Sometimes in a day it is possible to leave only two or three worthy of mention in suitable places. The tricky part is finding a new discussion about what your site already has an article on and leaving a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, therefore, even in competitive commercial topics, these sites are a preferred source of traffic compared to regular sites.

The advantage is that you do not need to pay in cash for links obtained using this method. The main resource is your precious time. If it is enough, you can search for sites yourself, come up with discussions and put down links. To monitor articles on interesting topics, you can use the Google Alerts tool.

It is very difficult to link to commercial product pages or ordering any services. You can even say that it is almost unrealistic on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it quickly gets boring ...

If your time is more expensive, look for performers to promote your site to the top of Yandex or pay attention to a specialized service for increasing the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

• If the link was removed by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
• The customer can make changes to the references no later than seven working days before the start of work;
• The contractor must make every effort to ensure the confidentiality of the client's interests.

The realization that crowd marketing is a working tool, and its promotion is effective, gradually comes not only to me.

What else to look for when moving to the TOP

Selecting the key queries for which users will come to your site should be based on the subject of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex produces results, both with direct occurrence and randomly. Therefore, by optimizing the pages of your site for Yandex, you can more freely approach the selection of key queries.

I will give an example of the correct use of the query "blog promotion". Here's what I did to optimize this article. By the way, my blog for this query in Yandex is already in the Top.

This is how I used keywords in the article and meta tags.

Also in the article, about 3-4 times the main query was used in the exact occurrence and diluted + synonyms.

There are many free services for the selection of key queries today. One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information, driving this request.

To achieve your goal, you can select a small number of keywords with the highest popularity (high-frequency) or optimize landing pages for a large number, but are much less popular (low-frequency queries). As a rule, experienced webmasters combine both methods to achieve greater effect, using about 40% of non-anchor links with dilution of the main key.

High-frequency keywords provide a match with the most popular search queries of users, but they have a significant disadvantage - a high level of competition. It is very difficult to promote a site with the help of such requests; it is better for a young project to take LF and MF requests. Check out the article " How to promote a young blog?".

Why you should pay attention to the quality and volume of articles

High-quality content (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high positions. We can only guess what the optimal volume of articles is, but I recommend the following parameters:

• for commercial sites, keep in the range from 2500 characters without spaces to 4500;
• for blogs, vary the size of articles from 2700 and above, but not more than 15,000 characters, since such footcloths will be difficult to read (Example of this article -)))).

It is best to analyze the issue by looking at the text sizes on sites in the TOP and apply to your project. I advise you to write texts yourself, because whoever, if not you, understands in your field ... But there is not always the time and opportunity to create good texts. In this case, they can be ordered. For example, this will cost 200 rubles per 1000 symbols (and if you participate in the bonus program, the price will drop to 160 rubles). For this money, you get a completely ready-to-publish text with the entry of key phrases that meets the requirements of search engines. Additionally, for 100 rubles, you can order a layout for the site. Conveniently, SeoPult has the ability to completely transfer the content of the site to specialists. You just need to set a budget and control the result.

Working on website usability and navigation;

regularly update the content on the site;

do not make the pages deep (no more than 3 levels).

Uf. I hope this material will be useful and will give a general idea of \u200b\u200bpromotion in search engines and help you choose the right promotion methods. Personally, I always use these tips when promoting projects of my clients, which gives a good result to the client, and I get a solid income. Well, I will end on this, all success and good luck !!!

Respectfully yours, Galiulin Ruslan.