Your faithful assistant in winning the customer is a well-aimed call to action (call to action). Collected here are 100 actionable examples.
7 call to action examples with one target action
Don't overwhelm people with too many ringing calls to action. Avoid two call to actions side by side, for example "write to us" and "order a call". Pick one and place the other a few screens below.
- The day belongs to you. Get started with Uber. Download the app.
2. Instant access to millions of songs - from old favorites to latest hits. Just press play to start listening to whatever you like.
3. You have a vision. We have a way to create what you want. Take a look, How can we help you.
4. Pump up your marketing using GetResponse functionality.
5. Book unique accommodations and see the city through the eyes of the locals.
6. Bookmark the article to save time searching for the information you need.
7. Be the first to know new strategies for promoting your business on the Internet, double your sales and become a leader in the niche.
A call to action from the landing page that we made for the "Tours to Egypt" service
10 call to action examples with the word "free"
This word attracts new subscribers. It always works, despite the fact that there are many such offers on the net. Or that their number is increasing every day. Free means non-binding... And that attracts people to click on the button.
Examples of strong call to action:
8. Free test drive a wireless laptop mouse for 30 days. Evaluate the properties of the product before purchasing.
9. Achieve more every day. Millions of people trust us and pursue their goals. Start now - this is is free.
10. Raise the level of your communication with clients, host an unmissable webinar on our platform. Customize the sending of invitations, reminders and series of letters to increase conversions and sales. First month - is free.
11. Drawing lessons with watercolors in Moscow! Sign up for the first lesson is free... All you need is 1 hour of free time and a desire to create.
12. Online meetings are easy: easy to start, easy to use. Check out all the benefits of our service today. Start a 14 day free trial.
13. Start today. Discover a new way of taking notes. Register now is free.
14. Order free analysis of your site and get a list of SEO tricks that you urgently need to implement on your site. There is [time] left until the end of the promotion.
15. It's worth the [price] but you can get it today is free... Hurry to place your order.
16. The first 10 buyers will receive a personal 60-minute consultation with me is free.
17. Remember everything. The best ideas come up unexpectedly. Evernote lets you save, develop, and share ideas across all devices.
An example of a USP for a crown service. The call to action on the form has the word "b"
C) 10 examples of call to action with one sentence
You've probably heard this more than once: the more options a person has, the more often the visitor does nothing. For example, you offer three products: a blog article, a YouTube video, and a paid course. What do you think your potential client will choose? Most likely option number 4 is to close the page.
Remember: 1 page / letter / post - 1 offer - 1 call to action.
18. Looking for a place to stay? Rent real people in 25,000 cities and 190 countries.
19. Book your participation at the best price and receive one of the most powerful performances in the mail.
20. Give us 3 days and we'll teach you how to easily explode sales with email campaigns that you urgently need to implement in your business!
21. Find out the 5 most valuable tips on how to choose clothes for an important event: fast, efficient and stylish.
22. Implement these tactics and solutions that will help you and your business stand out from the competition.
23. Learn in 90 minutes a step-by-step plan to implement effective and sales-oriented email marketing in your business.
24. Pump up your copywriting skills and discover proven strategies that will engage and hold the reader to the letter.
25. Find out how to increase traffic to your blog by 130%. Subscribe to receive instructions by email.
26. Take a trip with us. 7 days of adventure, communication, drive and emotions that will forever remain in your heart.
27. Yachting for entrepreneurs from the Yachting Club. Professional vacation on the same wavelength.
3 examples of call to action highlighted with contrast
In addition to catchy text, choose the right color scheme to make the call stand out. Your sentence should be clearly readable in the first 3-15 seconds. When a person browses websites at a speed of 200 km / h, it is the juicy design that will make him stay on the page and leave contacts.
28. One of the popular colors for a button is red. It's hard not to notice him. But Wunderlist breaks the mold. On their page, the background is red and the button is white. Because the text and button are the same color, the call to action stands out well.
29. Another winning option is to make the background white and the button colored. A good example is the Trello page. The green button in the center is a magnet for new visitors. Especially when combined with the word "free":
If you decide to place 2 buttons (for example, "buy" and "learn more") on the same screen, make one of them less visible (for example, transparent), and highlight the other with a color.
12 call to action examples with restrictions
One of the most powerful triggers is urgency. The visitor visits the page, sees that the offer is about to expire, and ... is delayed, even if he was not set up to subscribe or purchase. Add the words: "the promotion is still valid ...", "have time to pick up valuable bonuses", "hurry" and others.
Here are some good examples:
31. If you leave a request today, receive a [valuable gift].
32. Remaining only 3 places... Hurry up - they may end at any moment.
33. Only until 20:00 you can get this item at a super low price - for only [price].
34. Receive additional gifts worth [the total price of bonuses] upon registration within 30 minutes... Hurry - there is [timer] left.
35. Experience the difference today. Hurry up to order until 00:00.
36. Order [product / service / product] in the next 36 hours and get up to 90% discount.
37. Are you ready for action? Hurry - this offer is valid else [timer].
38. Click now, before another lucky guy gets ahead of you and picks up the last [your product].
39. Offer is valid only 12 hours... For my friends only! Hurry up!
40. Number of seats limited... Book your participation in the event now.
41. Final Day sales. 15% discount on everything. Hurry up.
42. Get immediate access to GM Business Academy. Also available: [timer].
9 call to action examples with a simple next step
Show visitors that your product is available to everyone, and the registration process takes a matter of minutes (or better even seconds). Use phrases: “you don't need to be a professional marketer / SEO-optimization genius / copywriter with 5 years of experience”, “if this is your first time…”, “in… seconds / minutes”, “instantly”.
Simplicity adds seductiveness to your offer, and the visitor himself does not even notice how he presses the coveted button:
44. Say goodbye to spam comments. Just 3 steps to start using the service.
45. Find out how we can increase the sales of your business. Fill out the form - we will do the rest ourselves.
46. Register in our program in a few seconds.
48. Download in 15 seconds "The Proven Plan for Successful Promotion in Social Networks." Pay 1 time - use it indefinitely.
49. Find out how to earn your first $ 1,000 tomorrow! I live, breathe and prove it works ...
50. Want a [cool target]? Sounds perfect, but too good to be true? Prove that it is not.
51. Not a Marketing Monsters Club member yet? Seriously? Get access to the materials of the club for 7 days for 1 ruble.
6 call to action examples for a lead magnet (add them to the final page of a book, report or checklist)
52. Become the owner of little-known strategies that will increase your sales by 25%.
53. Find out how you can start making real money in your niche.
54. Every week throughout the year, you will see an increase in profits. Implement these 48 newest scaling and promotion models and become a niche leader. Participate.
55. Do you want to earn from $ 5,000 per month? Create an automated sales funnel of your expertise. Find out more about the course.
56. Be the first to join our new project. This is the heart of the community. We put all our love for you and a huge boost of energy into it. Join - and we will help you really increase your income.
57. Start a successful online business today. Join the early list and find out about the most favorable conditions for participation in our course.
Lead magnet on the Convert Monster 5-Day Traffic Intensive Page
7 call to action examples for videos
58. Watch this video to the end for the special offer.
59. Do you want to consistently make money on what you love? Find out how - watch this video.
60. How to increase incoming traffic to your website. Implement these top traffic strategy tactics that I share in the video.
61. Was it helpful? Put your thumbs up.
62. Tell your friends. Let them incorporate these tips into their business too.
63. Have you read the description to the end? I have a present for you. Click on the link to get it.
64. How exactly does the girl behave, what does she say and why does she manage to get the job of her dreams? Watch the video!
12 call to action examples with a common enemy
This is what creates an obstacle to the cherished goal. And you are the same magician in a blue helicopter who solves these problems once or twice:
65.10 effective ways to deal with laziness. Find your recipe and forget about unfulfilled desires forever!
66. Lose weight, put things in order, save ... Look for motivation with us!
67. Plan your delicious and healthy July morning - learn how to build a strong team. Register for a secret meeting.
68. Are you ready to act quickly? The productivity marathon kicks off tomorrow. Hurry up to take your place.
69. How to increase efficiency at times. A 3-day intensive that will change the way you work.
71. Control your time. A new effective methodology that will help to conduct 3 or more projects in parallel.
72. How to create a dream team. Find out where to find A-players and how to get them for your company.
73. The path of a lazy person to leadership in [niche]. Analysis of a real case.
74. Researching [a niche] is really easy with an expert behind you. I will be your guide to your success.
75. How can you get [anything] in less than 72 hours.
76. How I bought my dream car in 6 months.
Announcing our webinar to help contextuals spend less time reporting
6 examples of call to action with personalization
77. [Name], get rid of the trouble of finding new customers in an instant.
78. If you carefully read every word on this page, you will discover a revolutionary new method of how to get customers without investing a single cent in advertising. Test yourself for attentiveness.
79. [Name], just for you, today I will conduct a Q&A session on how to set up automatic email distribution in our service.
80. Say yes and I'll send you one of the most talked about mini-books ever written.
81. Closed master class only for insiders. Get a secret link.
82. Rozetka, for example, reminds you that you added an item to your cart and did not pay for it. A very convenient way to return lost customers:
10 curious call to action examples
The person is very curious. And if you can play on this quality with a few sentences of the call to action, you are guaranteed success.
83. Can the extra $ 1,000 improve your life?
84. Do you want me to do all the work for you?
85. You probably never thought it would be that easy.
86. Make us part of your success story.
87. Until recently, I kept it a secret. Nobody knows how to attract customers with live streaming. Be the first to know about it.
88. Give up the 2nd place, use only the best materials.
89. Want to know the most effective and powerful strategies in [niche]?
90. Your life will never be the same again when you learn how to get the most out of your every action.
91. So what are you waiting for? You are just seconds away from [target]!
92. How daily jogging can change your life, or 30 minutes that work for you.
8 social proof call to action examples
93. Do it 20% faster. 9 out of 10 of our clients make a purchase 20% faster than with other services.
94. Forget about stickers, spreadsheets and other clumsy programs. Start managing projects efficiently and become one of the millions who fell in love with Trello... Add unlimited boards and people in your free account.
95.97.4% of program participants consider it to be the strongest educational business product on the market.
96. IMPORTANT: 300+ entrepreneurs are already using these chips and are entering the TOP-3 search results. Do not lag behind!
97. Your first massive flow of customers from the Internet. 2.000+ of our students have already implemented these tactics and got results.
98. You are with us. 2.500+ people have already connected to the live stream in our group at Faceboook. We are only waiting for you. Join us.
99. We are chosen businessmen from the pages of Fobes... Join the elite club today.
100. Simple proof on the landing page of the 5-day intensive "Powerful flow of target customers Yandex.Direct, Facebook and Instagram"
Don't limit yourself to just these examples. Create your own explosive calls to action. It's easy. Practice, track conversions, check the pages of competitors and market leaders, and learn from your mistakes.
Most importantly, remember:
clearly state the benefits and highlight keywords;
Use active verbs that nudge readers to take action rather than flipping the page.
do not put 2 calls to action side by side, it is better to separate them with several screens;
highlight the button with color, shape, location.
Hello dear readers and new blog visitors. Pavel Yamb is in touch. Today I decided to please you with a hot topic that will be of interest to those who are just learning how to write advertising texts, the purpose of which is to get a person to make a purchase. How to make a call to action correctly? This question is perhaps the most important one for a copywriter. Why? Because in life, many of the sales letters do not work, since their authors do not know how to properly squeeze the client and force him to place an order.
In this article, I want to look at a few different techniques used by different sales letter writers. Their goal was to implement a Call to action. Some of these texts do not shine with originality, but among them there are quite interesting techniques that were used by personalities known in history. I drew a parallel between modern marketing messages and classic invitations as they were written in the early stages of advertising. From my observations, I drew conclusions to find some general performance indicators. These examples will give you the opportunity to apply them in advertising copy, regardless of their purpose.
Classic invitations (this was done before)
Consider, for example, different types of classic calls. They were composed back in the days when advertising was just beginning to take its first steps. I read many of these letters and found some patterns that are present in almost all texts. I wonder if you can find them among these announcements published in the foreign press?
Sales and Marketing Management Edition
“Have you been waiting for a long time to finally get this opportunity? The time has come! Your free copy is here! "
Beyond the Limit Publishing House
“Explore the interesting world around you! Subscribe now! "
Newspaper "Luck"
“Feel the taste of“ Good Luck ”! Fill out the subscription form below and we will send you the next issue for free! "
Harpers magazine
“Would you allow me to send you our issue? We do not demand money from you! If it is not difficult for you, and our gift is interesting for you, please answer by December 31! "
House and Garden Publishing House
“Do not deprive yourself of pleasure, you are on the verge of happiness! We do not demand anything from you! And you get so much in return! Benefit from subscribing to Home & Garden today! "
These addresses were considered very creative in their time, although they all sounded approximately the same. Pay attention to the hidden meaning of these letters.
Standard techniques are used everywhere:
- "Answer us if you agree!"
- “Act immediately, and without hesitation! We pay for you! You get only benefits without losing anything! "
- “Direct benefit without payment! Just send us your card! "
- "If you are interested in new episodes of adventures, they are waiting for you in our publication, you just need to send us the card attached in the letter!"
Have you noticed, friends, how these appeals were structured ?!
In these promotional mailings, readers are asked to send a coupon that is included in the envelope. Got an analogy ?! In modern internet marketing, you are also prompted to click on a subscription button! All other body movements of the reader are not important, it all comes down to getting him to subscribe.
Now take a close look at the examples I've provided below. You will see three interesting nuances that exist in the text of each appeal:
- Each letter does not say a word about money or any obligations. On the contrary, you are offered a free trial period. This is perceived by readers as a gift, and they do not feel obligated to anyone. One of the phrases sounds like this: "Try it and you will see that this product will appeal to you!" This period looks like a grace period that allows people to think a little before buying.
- Note that modern mailing lists contain the same phrases that were once sounded: "Send us a card, and we will understand that you agree!" True, there is still a slight difference - in modern marketing, you are only asked to "click on the subscription button."
- Please note that in many invitations it is imperative that you respond now. This is right. Don't let your readers hesitate too long. Do not do this because if you give them time to think, they will forget about your letter in the next two or three minutes after they read it.
Let's take a look at a few more samples I have prepared that can often be seen in modern digital CTAs (Call to action). They accurately reflect proven conservative practices. Take a look at these texts below.
You often see examples of these patterns (templates) in modern advertising. They hardly differ from their predecessors:
- "Try it, you will like it!" Note that the first word is in bold!
- Here is another phrase that is used in modern marketing: "We do not require any obligations from you!" earlier it was used in this form: "you will not have to pay for anything!"
- Request: "Answer us today!"
- "To subscribe, click on the" Subscribe! "
Let's look at a few more samples.
Why not?
Look at this form of appeal, which does not seem to tire the reader much, but there seems to be no reason for refusal. Well, the good people asked, why not do it? In approximately the same vein, Double-Yu Magazine used this technique in its advertising campaign:
“This promotion ends soon! Take a moment to order our edition right now. You will not lose anything from this, you will only get the benefit!
One article recently came up with this conclusion on the use of CTA elements:
“When you use CTA elements, you understand that their main task is to nudge the person to do what you want. It is quite understandable that they cannot like it in any way. Low prices have always been a good incentive, but this is not the best solution for your business. And therefore, it is better to use a simple technique "why not?" 
Focus on the benefits
I started an intstagram. I show the life of a copywriter, make fun of a story, let's be friends! GO TO INTSAGRAM
It's good if you have an elite club or group. Then you will have a good bait for people to become a member of this club. This is a pretty good publicity stunt, and it really works. But what if you don't have such a club? How to be? Think about the benefits that the person will receive, focus on this, and he will send you his data.
You can act in such an interesting way. See how the call once made in the press works:
“Do you have free time? Don't know where to spend your summer ?!
Do you want to become a volunteer ?! Spend unforgettable days in the wild, in a project dedicated to the world of animals in the tropics ?! Or maybe you have a dream to participate in archaeological excavations? If you are busy now, then it will be relevant for another month! You can contact us later! "
I would replace the last sentence with “You should contact us later!” and tested it.
This text already contains tempting words (spend the summer in the tropics for free)! Well, who doesn't want that! And it's free! In such articles, for complete beauty, it would be nice to insert a large red button that will smoothly transfer lovers of free voyages to the subscription page. But, unfortunately, not everything is so smooth in this text. The fact is that a successful CTA should immediately lead the reader to the design, and this one does not quite correspond to the standard, since it suggests taking an action later. That is, this proposal lacks the main criterion: "Answer right now!", And therefore people will be irrevocably lost.
The heading doesn't always have to be standard. Its appeal can be different. Consider another example of a CTA sent out by Earth Patrol: “If you would like to become an active participant in our campaign, or otherwise contribute to us, you can simply send us an order form. Do this when it suits you. For our part, we promise that your adventures can begin in the next release of Earthwatch.
Can I make a lead an invitation? For the last example, yes, the method fits. But for this you need to instruct people on what to do next. As an example, I will give the following message: “After clicking you will be redirected to such and such a page. There is nothing here except the CTA. " Is it possible to make a lead so that it calls for further action? In the version from Earthwatch, we make sure that this is possible.
Nowadays, there is a good alternative to the old mailing lists - digital offers, so you don't have to make very confusing instructions and directions, but simply indicate links in the text or make buttons leading to address pages.
Offer a trial version
For this case, I'll give you an example: let's say you received a message from a website promotion company. Experts suggest that you calculate how much their work will cost. It says something like: "Let us calculate for you absolutely free of charge how much it will cost to analyze your site and promote it." Here is a typical example of a low commitment level. You don't need to pay for anything yet!
Or, let's say this option: you receive a letter in your mail with the following content: “Do you want to receive a digest containing reviews of the latest novelties in the world of gadgets? No need to pay! As another bonus, it will include interesting thematic articles that you will not see on other sites. " This is another example where the reader's attention is focused on the lack of commitment. Blimey! Again, something is offered for free, and even an exclusive that no one has. Who wouldn't subscribe to this!
Why does not it work?
Incomprehensible design
In digital marketing, a CTA will work if you provide a beautiful and simple page design. But, the subscription can be easily spoiled by deciding that all users are quite advanced, and they themselves will guess what needs to be done next.
To achieve a good result, do the following:
- Remove all unnecessary floating menu items from the page;
- Remove all annoying registration form pop-ups. Visitors simply leave such pages.
- The page must contain a well-formed appeal.
- Read mine.
How to arrange correctly
Effective writing should include two basic requirements.
- Contain a personal CTA.
- Focus on benefits.
And speaking in detail, the appeal should consist of the following elements:
- A CTA shouldn't require effort on the part of the client.
- Must contain a request for service or assistance.
- Should not contain any meaningless "Click!"
- There must certainly be a large bright button with a clear inscription about personal benefit (discounts, promotions).
There must be a reminder that this must be done urgently.
Three Effective Criteria for Strengthening
- Remember to offer people something free to try.
- The text should not contain unnecessary instructions. Only a direct link and a large button (let's say "Get a quote"), which will be more understandable for users.
- Ask people to respond right away without shelving. Remember: a delayed response is forever delayed!
Important!
Accompany the texts with the simplest possible instructions. If they contain special terms, you need to explain the meaning of these words (webinar, coaching, banner). Tell us what will happen after the person subscribes (our manager will contact you, we will place the order).
That, perhaps, is all for today! Let me end your review here. Hope it was helpful to you? Please write in the comments which of these techniques are you using? Don't forget to like on social media. Until next time, friends!
Do you want to increase your sales 10 or more times?
In order for a potential client to regularly buy your goods, services or subscribe to a newsletter, he needs to be nudged to do so. .
No matter how beautiful and convincing you write your text, if it does not contain the right call to action, a visitor to your site or landing page will not click the coveted "button".
How do you motivate a person to do what you need to do?
To do this, you'll have to master the art of writing killer, super-effective CTAs (calls to action).
You can do this in just five minutes!
5 ingredients for a sensational call to action
The text you write for , Is an extremely important element. It influences the actions of your readers in the same way as other key factors (color, size, shape of the CTA button).
I think you will be interested in learning how to polish it to entice your potential customers to "knock" on you.
I have great news for you. In this article, I have collected the proven formulas for effective CTA.
But first, let's take a final look at the basic ingredients of a good call to action.
1. Objectives
First of all, you need to clearly define what actions the user should take.
For example, leave you your email.
Remember? V I have already said that there should be one action. If more, it complicates the decision-making process. Even with only 2 choices, a person may get confused and not make a single one.
Build your message around your goals. The goals you set are the key to crafting a winning call to action. The correct text will stimulate the client to take the desired action.
2. Brief Action Line
Choose your words for your call to action carefully. Be sure to write reflecting the essence of your proposal. Next, use intuitive verbs or action verbs.
For example:
The client, having read your appeal, should feel his benefit and the satisfaction he will receive by clicking on the button.
Pay attention to any calls to action you've used before.
Most likely, they were "buy now" or "order now".
This call-to-action option is for your benefit. Try replacing it with text that shows the benefit to the common man.
Treat each client like a good friend. You should not write cumbersome and generalized phrases. Start your sentence with an action verb. Further - the essence of your proposal.
Help people immediately understand the meaning of your proposal. Keep your call to action simple and clear. Avoid empty phrases that will only distract readers from your main goal.
3. Packaging
Build a bond with your readers. Use the appeals "you", "you", "your". Focus on what people need.
Use the correct colors for the buttons. Contrasting is best to grab the attention of your visitors.
Here's one example of packaging a call to action correctly. In the text, we communicate directly with site visitors and offer to choose one of our training programs.
size 4
Make your text short, clear, and understandable enough. The volume is up to 150 characters.
The parameters of the CTA button also play an important role. Too small will not get the attention it deserves. At the same time, too big will look like a cry of despair.
For a call to action to work, your text must be readable, and the font color and, in fact, the buttons, stand out from the background.
5. Text style
Use targeted words that imply thought leadership and experience. However, try to avoid technical jargon. It can confuse or scare away your readers. Describe the benefit of your proposal in a few words. As simple as possible.
Remember! Bad copywriting can bury your product. It is important to speak the same language as your readers. Use everyday colloquial words in your address.
5 proven formulas for powerful CTA
In order to convince your readers to act in a certain way (download a book, subscribe to a newsletter, buy your product, etc.), use these formulas:
Call # 1 Free
Example / Book / Training / Webinar / Consultation
"Fill out the subscription form and get a recording of the webinar for free"
Button: "Get it for free"
The easiest way to convince people to learn more about you and your product is to offer them something for free. Use the verb "receive".
Call # 2. Tired
From ineffective diets / plans that never work (any frustrating factor)
“Are you tired of sticking to ineffective diets? Download the book "Effective Weight Loss" and create the body of your dreams in just 3 months! "
Another trick is solving problems that are holding your readers back on the road to success.
Research your readers' pain point and present your product as the best solution to their problem and anxiety.
Call number 3. Want
Insanely Effective / Free / Sensational Product
“Want to get an exclusive T-shirt? Find it in our store! "
Ask questions that revolve around the needs of your audience. Use verbs that target the goals, plans, and desires of your readers. This psychological method will help increase the interest of visitors.
"Why Ivan Dorn likes to have breakfast with us"
If your product is recommended by a famous person, it will be easier for you to build trust with your customers. There is a lot of competition on the sales market now. One of the main tasks was to increase their competitive advantages and increase to your brand.
Take a look at the example below. You do not know now what this product is. But since it is recommended by the people you see and hear in the media, you are definitely interested in learning more about it. Right?
Call number 5. CTA based on reviews
"What do those who have already left an application say and are enjoying new clothes from abroad?"
Last but not least, reviews from your satisfied customers. No visitor will be able to pass by text built on a positive buying experience from one of your actual customers.
Use
We want to bring to the attention of our blog readers an encyclopedic-scale article on the different types of CTAs and call-to-action examples. This post will continue a series of posts on how to make or advertise even more effective.
1. Forms expressing a call to action in contrasting colors
Let's start with examples of using color contrast to create an effective call to action. Let's remind that contrast is one of the most powerful graphical methods of influencing the user. The fastest way to attract a visitor is to visually highlight the CTA element on the page using a color that contrasts with the background (this rule applies to both buttons and active hyperlinks).
So, the simplest, most widely used method is to use a color for the surface of the CTA button (or active text link) that sharply contrasts with the rest of the page color:
The second method - let's call it the “double contrast method” - involves placing a contrasting CTA element on a bright “background” that contrasts with the main background:
The best place to put a CTA element is on the left side of the landing page / site, as in European languages, reading is traditionally done in a left-to-right direction:
Here's another good way to grab a visitor's attention: place a small text message on the page that “decrypts” the heading and smoothly guides the user's eye to the call-to-action element. In this case, the CTA button logically completes the page context ("contextual call-to-action element"):
In order to guarantee to draw the user's attention to the CTA-element, it is usually painted in warm colors - red, orange, yellow. It is desirable that such a "warm color spot" be the only one on the page, that is, the background, and images with a call to action should be kept in shades of cold colors - blue, green, gray:
And here is a call to action for a public subscription. The light and warm orange CTA button won't get lost on a dark gray background:
Not only the graphic image can be contrasting: in this example, to highlight the CTA element (active link), it was enough to change the font color of the link to bright orange:
On a page with a simple white background, you can place several call-to-action elements, and the color and visual volume of the CTA will correspond to its importance: the orange element is the most important, the gray is a little less important, the third is an active text link, typed in blue:
In the example below, we can personally verify that the warm-colored (yellow-orange) call-to-action element “loudly” declares its presence on the “cold” main background of the landing page:
And here the "thermal contrast" is so strong that the orange CTA button literally catches your eye even against the background of an active, expressive background image, but kept in a cool color scheme:
"Download from our site"
So far, we've looked at examples related to the use of CTA elements on landing pages / company sites. But this does not mean that call-to-action elements have no place on any other type of web resources: for example, the interfaces of the pages of the social network LinkedIn have contrasting contextual CTA buttons:
It seems that bright red CTA elements, traditionally beloved by designers for the power of impact on the target audience, are slowly going out of style. We have a redesign of the home page of Zynga, the leading social gaming service, and all the elements of the call to action on it in a sophisticated calm light blue:
This is what the old design looked like:
2. Calls to action that stimulate the user to make a decision
Sometimes it only takes an extra push to make a final decision. You can increase your chances of sending your visitor along the route you've drawn up for them - just provide them with an incentive. Incentives can be very diverse: bonus offers, discounts, exclusive access to the service, free consultations, etc. Let your imagination run wild and come up with compelling ad messages that will encourage users to take the next step in the direction you want to convert.
For example, by offering valuable information for free, you lower the level of the visitor's psychological barrier to entry. This is what the owners of the Codeacademy web resource do, attracting the attention of visitors by offering free access to their educational courses:
Discounts are another proven way of encouraging visitors to take action. This technique is often used on landing pages, which you can find in the LPgenerator Template Gallery. All of these templates are completely free and can be flexibly customized to suit your needs in:
And here is a call to subscribe to the group, promising a discount:
You can persuade the visitor to take the necessary step in a very simple way - just clearly explain to him that this action (registration, for example) will be an easy, easy process that takes just a few seconds:
"Save time and money when looking for an apartment"
Using “social influence” is another great, highly effective visitor stimulation technique: you showcase your product while allowing a potential buyer to see the number of “likes” received by that product and read reviews from other social media users and see who some status call to action to buy some product:
Another example of a socially enhanced call to action is the follower counter next to the CTA. The doubting visitor can make a decision guided by the fact that “100,000 people cannot be wrong”, or simply because of the desire to join a large and friendly family of interesting creative personalities.
3. Calls to action demonstrating the product / service
A potential buyer’s awareness of the benefits and merits of your product / service can play a major role in deciding whether to close a deal.
This landing page creates a strong visual connection between the bright orange call-to-action element and the product screenshot. Visualizing this connection convinces the user to take an action:
On the Flipboard app page, next to an animated illustration of how the program works, there are two call-to-action elements at once - “get on the App Store” and “get on Google play”.
Thus, a potential user is exposed to a double influence - he gains knowledge about the proposed product and is exposed to social influence (he will either join the community of users of Apple products, or join the numerous ranks of fans of the Google Android OS):
Mobile app companies often use a CTA button to showcase the value of a proposal. In this example, the main benefit for the consumer is highlighted on the call to action element - the program is offered free of charge:
Goal Stacker uses a screenshot of the interface of its new program to nudge visitors to take one of two recommended actions: sign up for a free subscription or watch a demo video:
Instagram uses pictures in a call to action and clearly shows how the proposed mobile application looks on the displays of Apple phones and in the Google Android environment:
Orchestra app creators offer users a choice of two app options - for web pages or for iPhone. The size and placement of the second call to action (sign up on the web) clearly shows the user that this is an additional (non-core) CTA element:
The CTAs on the Spotify mobile app download page offer users a choice of two main platforms that the program will run on:
The Wufoo web form service page highlights 3 call-to-action elements and a screenshot of the program's interface, accompanied by a clear and concise statement of the application's simplicity and functional flexibility. All content on the page helps users better understand what exactly they will receive by accepting the developer's proposal:
4. Calls to action using well-written texts
If the copy on your landing page does not attract visitors, then the content is not just useless - it is, by and large, harmful. Bad content lowers conversions, hurts, and ultimately hinders direct sales. You should always remember one of the fundamental axioms of web marketing: "Those who need information are looking for text, not pictures!"
Make sure all your suggestions are clear and unambiguous and aimed at converting a visitor. As you focus on creating your call-to-action text, keep in mind, however, that graphics can help explain the meaning of your message to the user by complementing it with visuals.
Akismet is an anti-spam service, and visitors who visit the page will definitely receive a message about its purpose: explanatory text is located on the main CTA element. A clear and concise call will not only encourage visitors to take action, but also give them confidence that they have finally found a way to get rid of spam:
"Start - and say goodbye to spam"
A compelling request for potential readers to click to “look inside the book” - backed by a bright orange arrow, grabs the attention of a visitor to the Amazon page:
The call-to-action text on the page below is aimed at those visitors who never read bullet points. The meaning of a particular offrea is indicated directly on the CTA element - it's time to start taking specific actions!
"See How Bob Optimizes His Business"
The value of the offer - the possibility of 15 days of free use of development tools - is highlighted through the use of italic text:
"15-day test period" above the button in the lower right corner of the page
The text outside the call-to-action button serves as an additional stimulating factor: if you can “create an event” absolutely free (free) (says the caption on the CTA element), then why refuse such a generous offer?
In brackets next to the button: "It's free"
Well-designed call-to-action text saves the visitor from having to read the rest of the page content - the CTA element will accurately explain to the user what they can get by clicking the button:
The creators of the GoToWebinar service page used text hyperlinks to explain to the user what exactly they will receive using the call-to-action elements: download a free trial version of the product, make a purchase, or simply chat with the seller:
Another example of a good “descriptive” call to action is that the CTA caption summarizes the meaning of each bullet point in the sentence:
"Subscribe and publish for free"
The text below the main call to action reveals to the page visitor additional details of the offer / offer. A simple, easy-to-understand message language gives the user a sense of confidence in making the right choice:
"To buy a book"
Here's another call to action that gives visitors enough information to make a decision without further information:
To increase the impact on the visitor, the text on the CTA element duplicates the page title.
The following call to action has an additional incentive for users to remind them to get a triple discount.
"Unlimited Access for $ 149 $ 50"
The text of the call to action element is enhanced by an image placed in the immediate vicinity to illustrate the meaning of the sales pitch.
"Download the e-book for free"
Text placed next to the CTA button focuses the user on the benefits of the subscription.
5. Calls to action using spatial effects
Remember the saying "less is more"? It is 100% correct when it comes to the call to action element and the free space around it.
A perfect example of clever use of white space - CTA elements simply cannot be overlooked:
The Firefox team did a great job, removing all the "noise" that could interfere with the conversion - the image is removed from the CTA button, the text does not "creep" over the button:
And on this page, the main call to action is positioned away from potential distractions like images at the top of the page or an additional CTA:
There is enough white space around the call to action, which allows the visitor to focus on the most important information contained on the page:
The Dropbox service page embodies the concept of simplicity and clarity - any user will immediately understand what actions they are prompted to take:
"Watch the video", "Upload Dropbox"
Another example of using free space - all information is collected in small visual groups, far from the main CTA-element (which, in our opinion, should be additionally highlighted with a "warm" color):
All call-to-action elements on the next page are surrounded by white space, allowing the visitor to easily select the action they want:
Even though the CTA is located in the most visually rich area of the image, the white space allows you to naturally move to the next step:
All visual clutter is eliminated by the minimalistic design of the page, on which nothing interferes with the perception of the call to action:
"Download the application"
Here's another good example of using free space on a page:
Want to get your call to action noticed? Separate it from text content and images:
The Skype page is a role model, with a simple design, with a highlighted call-to-action element highlighted in white space.
Another very good example of making a CTA element stand out through proper use of white space and color contrast:
Get Started With Stripe
In this case, the "white space" effect is used to draw attention to the additional text call to action located to the right of the main red CTA button:
Naturally, you can apply a spatial effect to your banner ad as well:
"Download Yapta App"
In the example below, the CTA button is surrounded by a semi-transparent border that enhances the call-to-action effect by distancing it from the rest of the page content:
"Begin"
6. Calls to action that create a sense of movement
Some of the most successful calls to action are created using arrows. Arrows are an important graphic element of a page that creates a sense of movement and guides visitors to the most important elements of the page.
Usually the arrows on the CTA elements point to the right, which corresponds to the direction of reading the page in European languages:
When 4 arrows point at the same time to the same call-to-action element, it's hard not to notice it!
The following example uses an inline video pointed to by an arrow as a kind of additional call-to-action element:
An arrow placed on a call to action element indicates textual content that explains to the user the meaning of the proposed service:
It is not necessary to use flashy "tailed" arrows to indicate movement of the gaze - the> sign is sufficient, as in the example below:
"Is free! Start> "
The arrow indicates to the user that in front of him is the main and only call to action (albeit not very similar to the usual CTA element):
7. Subscription as a call to action
In order to start a massive email marketing campaign, you need to build a customer base. The easiest way to build such a database is to place the subscription form on the promoted landing page. You may also need a call to action to renew your subscription.
Here is a simple and illustrative example - a user is invited to take part in a conference, and he will receive registration details in an email:
It's a good idea to have the names of potential customers in your customer base:
"Hear how your name sounds in the performance of the carillon"
Another example of a call-to-action element with a data collection form and a registration button:
Above the CTA-button is placed a very serious component of any marketing campaign, expressed in a joking manner - the security policy: "In our mom's cookbook, we swear that we will not fill you with spam." This text makes the call to action particularly convincing:
To generate interest in the call-to-action element, a colorful image was used as a background:
Above the address field there is a text that directly and openly talks about the advantages of the offer:
Try to remove anything from your page that might distract the user from the call-to-action element. Here's an example to follow - a simple white page that creates a sense of spaciousness:
Give your users the ability to interact with you through social media accounts:
Personalize your call to action elements. And don't be afraid to apply a little humor:
8. Calls to action suggesting primary and secondary options for action
It may turn out that you need to offer the visitor to take several options. For example, watch advice on a new product, or download a free trial version of it. Determine which action has a higher priority and highlight the corresponding CTA element by increasing its size or "painting" it with a higher contrast color.
A classic example: the main element of a call to action is highlighted in color (bright yellow) and shape (button). The additional element is presented as an active link:
Another common way to classify elements by importance: the main element of the call to action corresponds to a warm color (orange), the secondary element is cold (gray):
The more to the left the CTA element is located, the more important it is:
The size of the CTA buttons is the same, which indicates the approximate equivalence of the desired action. However, given the warm red color of one of them, as well as its extreme left position, you can determine which action is preferable:
View Plans & Pricing and Product Tour
Two call-to-action buttons can increase conversions - it is quite possible that by watching the video tour offered by the additional CTA element, the user will use the main call-to-action element, thereby completing the conversion:
If you offer a complex product, then using an additional CTA element that allows the user to view training videos is a great solution:
Free Trial and Product Tour
Below is a rather strange solution: judging by the location, the top CTA button is the main element of the call to action. However, it has the background color of the page without standing out too much, while the auxiliary call uses blue. We think the page needs urgent split testing:
Two elements of a call to action - and both cool shades :.
"Write to us" and "View our works"
Perfectly crafted page - the warm orange color of the main element of the call to action matches the color of the logo and main menu, contrasting against the dark blue main background:
Join Now and Try Free
A similar solution, only using red. The subtle background is also indicative of the primacy of this call to action:
Again, cool colors are used in the design of the CTA elements, which do not contrast with the main background of the page. The casual visitor is guaranteed to be puzzled: what action should he take on this page?
Try for Free and Buy Now
9. Calls to action segmenting visitors
When creating a call to action, the marketer must focus on his target audience, which is often studied through expensive and lengthy marketing research.
However, there is a much simpler way to distinguish your target audience from the total number of visitors: let your visitors identify and segment themselves. The elements of the call to action will help them in this.
Here is one of the simplest and most affordable ways to segment your visitors into groups. Recall that a segmentation strategy works effectively when using:
"Find chefs near me" or "Post a chef vacancy"
"Create a virtual store"
By adding additional bullet points to the description of each element for the action, you can increase the accuracy of visitor segmentation:
“I want tools that are easy to use.
I want to do most of the work myself. "
“I need a team to do marketing for me.
I need to increase the traffic of my site.
I need quality leads and increased income. "
Background images serve for gender segmentation of visitors:
Visitor segmentation occurs in the right column of three call-to-action elements, each with a short explanatory text:
"For companies"
"For investors"
"For shareholders"
An example of two great call-to-action segmenting elements, each with a different title, background image, and additional descriptive clauses:
Posted by: 3 July 2014 | | Category: | Tags: , |What you need to know about a call to action in a sales copy? First, that it must be. Secondly, that he must have a real masculine character. We do not need weak, unconvincing calls.
I'll tell you how to write a disarming call to action, whether it be the end of a sales pitch, landing page, or any other selling text.
1. Make the call transparent and understandable
Peel it off of any husks and vague wording. What do you want from a person? What should he do to order the product? Call? So write: "Order product XXX by phone so-and-so."
2. Don't be too smart with action
3. Hint that placing an order will not take much time and effort
What example can I give you? Oh bingo! Button with the text "Apply for a loan in 2 minutes».
4. Speak the offer
Classic Download empatri free and without registration". Or like this: “Do you want real french stretch ceilings with 35% discount? Call: XXX-XX-XX ".
5. Screw in a discount or bonus
If the text is for one or two screens, then why not inform about it right in the call? If the text is long, then either duplicate the calls, or report the discount on the first screen. Example: “Subscribe to the mailing list and receive a book“ How to attract hordes of customers ”as a gift.
6. Don't be nice and nice
Complaining and ingratiating - no irony, you and the client are on an equal footing. By confidently clicking on Backspace, delete all sorts of "if you are interested in our proposal" and "please", leaving a pure imperative. Example: "If you are interested in our offer, please place a test order by calling XXX-XX-XX."
7. Enter a time or quantity limit
8. Customize the customer
The phrases "today", "now" and "right now" (although use it) will help you.
9. Squeeze the client with a blow to the problem
Example: “Every day of putting off a problem brings you closer to the point of no return. And then nothing will help - just an uncomfortable wig or an expensive transplant. Order Dixilimon baldness lotion today to start treatment tomorrow. Phone: XXX-XX-XX (we work from 11:00 to 21:00) ".
10. Remind about the prospects and benefits
Example: “Do you want to get 100 new customers from the Internet tomorrow? Order the "Service" by phone XXX-XX-XX ".
