Understanding how interesting your product is to Internet users can not only change the strategy of trade development, but also force you to abandon business development if the demand is not large enough. How to find out the demand for a product is the most important question, and we will try to analyze it today.
How do search engines help with demand analysis?
Search engines are geared towards providing the information the user needs. The search engine determines whether the information meets the expectations of the "client" by request - a keyword or phrase that a visitor types into the search box of the system. The search engine remembers the queries entered by users, which allows it to collect over time complete statistical information about the popularity of a particular query, trends of the season and the dynamics of changes in user interests for the product. Access to such databases of queries will allow you not only to determine the demand for your product on the Internet, but also to predict the potential volume, level and geography of sales, as well as prepare for seasonal downturns in customer activity.
Analyzing query statistics using the WordStat service
In Russia, in order to determine the frequency of queries (the number of users' calls to search engines by keywords), basically one system of statistics of search queries is used. This is the statistics of queries from Yandex search engines.
Yandex search engine keyword statistics are provided by the WordStat service.
You just enter the keyword you are interested in in the search line, and the system displays the number of hits for this phrase in Yandex search results per month.
It is important to pay attention to the following point. The Yandex statistical tool does not show the number of requests, but the number of hits for a word or phrase. That is, it cannot be said that, according to the above figure, 244,724 people were interested in “wrist watches” in the Yandex search engine per month. In this case, the figure takes into account how many times the phrase "wristwatch" was shown to Yandex users by the system. In order to avoid the error associated with taking into account a large number of irrelevant requests, it is necessary to do the work associated with the "cleaning" of requests, ie. from the total number of requests, you must subtract all left requests that do not clearly imply the purchase of your product.
Yandex statistics also allows you to “target” requests, that is, to determine the number of requests for a particular geographic area:
The service also makes it possible to assess the seasonality of goods on the Internet:
Nevertheless, thanks to the statistics of Yandex keywords, you can imagine a fairly complete picture of the demand for your product, which you plan to sell through the online store. Do not forget that the total number of users of the Yandex search engine at the moment is about 50% of Runet users. This means that in order to obtain the final result, the received number of targeted queries must be divided by 0.5 (50%).
After the initial assessment of demand has been carried out, you can proceed to the sales planning stage, during which it is necessary to conduct a fairly accurate assessment of the prospective traffic of the online store and, in accordance with this traffic, assess the potential for product sales. But we will tell you about this later ...
Best regards, Maksimov M.
We will find out whether there is a demand for a product after you compose it (read in the article) and you need to test it (read about ways to test a niche in the article). One of the common ways to find out demand and availability of demand for goods on the Internet, are the services Yandex wordstat, google adwords and rambler adstat. We will check our product that we will sell on the Internet, so we look at availability of demand online.
Since there is only one method, and there are three services (they are all made according to the same principle), let's consider using Yandex as an example. For the rest of the services, the actions will need to be performed the same, the design of the resource itself will simply differ. Here the main thing for us is to understand the very principle of action, what is worth "focusing on".
How will we check the demand and availability of demand for a product.
Step-by-step instruction:
- Open the website www.wordstat.yandex.ru in your browser. After that, this page will appear in front of you.
- Let's start by choosing the region in which we plan to sell our product. So we will watch demand and availability of demand not around the world, but in a specific region (because we are not going to sell all over the world yet 😎). So, in order to select a specific region, we click on the button "all regions", which is on the right, just below the input line (as shown in the figure). Select Russia or another region where you are going to sell.
- After selecting the region, you need to enter your keyword (product name) in the search box, and also substitute the words "buy .." and "online store ..". For example, "buy a bag" or "online shopping bags". Next, click on the button "pick up"... At the bottom, you will see a list of keywords and the number of impressions per month.
It is important to note here that not all requests are suitable for us. Naturally, you only need to look at relevant queries. If your product is requested by 3000-5000 people / month or more, it means that the product is in good demand. If less, then there may be 2 reasons for this:
- the product is exclusive (or it is simply rarely bought, such as massage chairs),
- the product is not in demand, which means it is worth reviewing and choosing another niche.
If you initially plan to sell only in a specific city (or region), you can see the number of requests for a specific city (region). To do this, you need to click on the button "by region", which is located below the search bar.
You can also check the request chart for the previous year and the current year. This tool will help you understand how seasonal your product is. To do this, you need to click on the button "request history".
From this chart, we can see that sales peak in August and March. This is obvious and understandable: -D.
But you can also notice that the number of requests has increased compared to last year. This means that the niche develops and does not fade away. If we look at the request "buy a slow cooker", we will see a different picture (try to analyze it yourself). Thus, after a short analysis, you can find out demand and availability of demand for goods on the Internet.
P.S .: if you have any questions, write in the comments. If you liked it, share it with your friends on social media. networks, do not be greedy: -D. And also subscribe to blog updates so as not to miss new articles.
Selling Good - 5 Hot Selling Items + 5 Fashion Items + 5 Online Shopping Items + Tips and Tricks.
If you want to open a business related to trade, you are probably interested in what is profitable to sell.
This is a completely natural question that arises at the beginning of an entrepreneurial path, because no one wants to work at a loss.
Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.
It is for this reason that sales will always be in demand and profitable business.
But you still need to find your niche, analyze the demand and set adequate prices, otherwise you can stay at the "broken trough" in anticipation of generous buyers.
How to determine the demand for goods that are profitable to sell?
The opening of any business begins with the analysis of the market, namely the determination of demand.
Why is it so important?
Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.
In anticipation of the first buyers, spend days, and then weeks, and the goods are still there.
And where are the promised benefits and profits?
Therefore, to prevent this situation from arising, it is necessary to conduct a demand analysis.
Demand Analysis Instruction:
Go online.
This will be especially true if you want.
To do this, you need to study the statistics of requests using Yandex Wordstat and Google Trends.
For example, you want to sell educational toys for children.
To do this, type in keywords and check the number of requests.
If the figure is modest, it means that no one is interested in such a product.
In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will create a hindrance.
Conduct marketing analysis.
To do this, check the ratio of supply and demand in the selected niche in your area.
Pay attention to what people are buying and which stores are empty without customers.
Also analyze the prices.
Perhaps, they are overpriced for some groups of goods, and therefore the population is not ready to buy them precisely for this reason.
Decide on your target audience.
Here, analyze the gender, age, purchasing power and location of your future customers.
For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.
The same applies to the sale of agricultural machinery in the center of a metropolis.
But if in your city there are many young families with small children, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.
Conduct a survey of potential buyers.
Draw up a short questionnaire, print the required number of copies and distribute them to the residents of your city.
Questions should be short and succinct so that a person can answer them in just a few minutes.
If you don't want to bother with leaflets, then just conduct a survey on social networks.
To do this, find the groups in your city and talk to their administrators.
Try a trial placement of contextual advertising on the Internet.
Let's go back to the online store.
Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.
To do this, create a landing page on the Internet (the user goes to it when they click on an advertisement), on which you can post information about the product.
Of course, users will not be able to place a real order, as they will be notified that the product is out of stock or there is a problem on the server.
But by the number of clicks from the order page, you can analyze how interesting your product is to the population.
What is profitable to sell: 5 categories of goods "high demand"
Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.This truly catchphrase aptly illustrates trade relations.
When the population has certain needs, then someone has to satisfy them.
And seekers of the answer to the question: "What is profitable to sell?" Come to the rescue.
And what the population wants will be beneficial.
It is customary to refer to goods of high demand:
- opening a store on a busy street or in a new area of your city (this is especially true in megacities);
- opening stores with a specific category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.
Cosmetics, personal hygiene products and household chemicals.
After food, this category of goods is in second place, along with clothing.Such goods are quickly consumed, so people must constantly update them.
If you want to sell them profitably, then take a look at new brands, as well as those that can only be found on the Internet.
Clothes and footwear.
During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
As a rule, it is updated more often among the population, so you may have regular customers.
If you are ready for a larger-scale business, and do not want to spend a lot of time and energy on advertising, then pay attention to popular franchises.
It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.
Diapers, hygiene products, infant formula, bottles and other goods necessary for children are in special demand.
Household products.
Everything comes here, from small kitchen utensils to furniture and household appliances.
Food.
But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.
To sell food products profitably, you can choose one of the following options:
What is profitable to sell now?
Now let's move on to what is profitable to sell today.Small sports equipment and sportswear.
If you take advantage of the current fitness trend, you can create a profitable business.
Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.
Coffee scrubs and Black Mask.
These products have gained their popularity thanks to.
And despite their great variety, you can break through if you offer girls new manufacturers or a better price.
Original accessories.
Served right, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, fancy chokers, jewelry, pillows, cups, photo frames, candles and home decorations.
You will need to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.
For example, do not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in some particular style.
Coloring antistress (coloring for adults).
This is the bestseller of this and last year.
You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.
It's also a great gift.
Therefore, look for a variety of options so that the buyer can choose what he likes.
Beard care products.
Again, it is fashion that has left its mark here.
Increasingly, you can see young people and men growing beards on the streets.
Therefore, various means for their care are extremely relevant.
Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website to sell them.
The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.
What is profitable to sell on the Internet?
We have smoothly approached the topic of what is profitable to sell on the Internet.
The volume of online purchases is increasing every year, because buyers derive some advantages from them:
- no need to go anywhere and look for something,
- you can buy everything that you can't get in your city,
- there is an opportunity to think over everything and find a product at a better price.
Of course, on the Internet it is profitable to sell clothes, cosmetics, children's, sports and home goods.
But in this section I would like to talk about those categories that we have not yet touched upon.
5 lucrative products to sell online:
Electronic equipment and accessories.
This includes smartphones, tablets, e-readers, smartwatches, portable chargers, headphones, cases, protective glasses and films.
A 200-400% mark-up allows you to profitably sell the product and quickly recoup your investment.
Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and wallet.
Spare parts, cosmetics and accessories for cars.
The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.
And during the crisis, sales on them increase to huge volumes.
This is due to the fact that the population cannot always afford to buy a new car, so they prefer to renew spare parts for it.
In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and car accessories.
And on the Internet you can find everything you need.
Drones and quadcopters.
These kinds of goods are booming now, as people love entertainment.
By attaching a camera to them, you can see the earth from a bird's eye view, which certainly attracts people.
The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.
In addition, it is on the network that there is a large selection of aircraft in different price categories.
Hobby goods.
This includes: embroidery, diamond mosaics, items for drawing, scrapbooking and decoupage, and more.
Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of people who are carried away in one locality.
LED lightening.
In the era of colossal energy consumption, many are switching to more economical light consumption.
LED lighting is 5-6 times more economical than incandescent lamps.
That is why it is so profitable to sell new generation lighting.
By providing a wide range of lamps in different wattage and price categories, you will be able to meet customer demand.
To trade goods from China online,
pay attention to some of the nuances that are outlined in the video:
Remember, only after careful analysis of demand can you find out what is profitable to sell now in the modern world.
Take your time and look at a few ideas.
Explore in more detail each of them, and choose what you like.
Only in this case you will be able to establish an interesting and profitable business.
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Greetings, dear reader. In this article, we will analyze the topic of what products are sold on the Internet, what people are interested in at a given time, and learn how to make an express analysis of various goods and services.
Why can this be useful to us, you may ask? Good question, let's break it all down with live examples.
A certain Artyom, an aspiring entrepreneur who previously worked as a sales manager for a small company, asked himself about his own business. Artem decided to sell new technology, starting his business with the sale of Google Glass glasses (smart glasses that recognize voice commands).
First of all, he signed a contract with a supplier, bought the first batch, launched a website and an advertising campaign. Artem was sure that such a cool novelty should definitely be popular and would bring good money from sales.
As some have already guessed, Artem forgot to analyze the market. The demand for these glasses began to dry up, at least in Russia. Most have already bought these glasses immediately after the release + due to the sharp rise in the dollar at the moment (02/23/15) the glasses began to cost more than 100 thousand rubles, which further reduced the likelihood of their purchase.
What tool can you use to learn how to analyze demand?
How to find out the current demand for a product or service
The Keyword Statistics service on Yandex will help us with this, we will focus on this service, because the search engine Yandex for 2014 occupied and is about the same now in 2015 - 58.4% of all search queries on the Russian Internet, which means it contains the maximum information.
Let's take the same example with Artyom and the new Google Glass glasses.
To determine the current demand for glasses, we drive the phrase "google glass" (without quotes) into the service search window.
8910 impressions per month were recorded by Yandex on a request containing the words google glass, in the screenshot you can see the most frequently hammered phrases. Data are for the previous month.
Please pay attention to such an indicator as SHOWS. Many people mistakenly think that impressions are the number of people, but this is not the case.
P turns out not the number of people, since 1 person can score both 2 and 3, and more times google glass + [additional word], as a result, the search engine sums up all impressions.
I will give an example for easier understanding:
When searching for a supplier of his goods, Artem scored the following phrases:
- Google Glass;
- Google glass price;
- google glass buy in Russia.
As a result, 3 positions will be displayed in Wordstat:
1. Google glass - 3 impressions;
2. google glass price - 1 impression;
3. google glass buy in Russia -1 impression.
The essence, I think, is clear, if it is not clear, ask in the comments.
Earlier I said that in 2014, 58.4% of users used Yandex, respectively, in order to calculate a more accurate number of impressions in all search engines, the number of 8910 impressions / 58.4% * 100% = approximately 15257 impressions were registered in all search engines.
This calculation is very rough, but it allows you to estimate the demand for the product at the current moment in the shortest possible time.
For a more accurate calculation, you can use the keyword statistics of other major search engines.
As a result, we can conclude that people are interested in this product. For more accurate conclusions, you should pay attention to commercial words, such as: buy, price, cost etc.
To consolidate the material, indicate in the comments which topics you checked.
How to find out what people are buying on the Internet in winter, summer or on holidays.
The Yandex Keyword Statistics Service can still help us in this matter.
To analyze seasonal products, I propose to consider the situation using the example of a tire store.
In order to see when people are looking for tires, just enter the query "buy tires" into the search bar and switch the checkbox to the "Request history" tab (see the screenshot, indicated by an arrow).
Looking at the graph above, we can conclude that people actively start looking for tires at certain times. March-April (summer tires = when the snow melts) and October-November (winter tires = when the snow starts to fall).
By analogy, you can analyze requests and understand what they buy in winter, what they buy in summer, as well as what products are bought for the new year, with the exception of a Christmas tree and New Year's toys.
We use this method to determine the seasonality.
How to identify future demand and analyze demand for the previous period
For the analysis in this matter, 2 tools will help us:
With Yandex. We are already familiar with Wordstat, I will show you how best to carry out the analysis with an example.
Suppose we want to know the demand for the service "breast augmentation" and take the second query "plastic surgery of the breast" for a better understanding of the situation. We hammer both phrases in turn into the Wordstat search line, put a check box on the "History of requests", as a result, we look at the statistics for the previous 2 years.
We see that the demand for the service of "plastic surgery of the breast" is falling. My guess is that fake breasts are no longer in vogue. Let's check the request for breast augmentation for a more accurate confirmation of our guess.
Likewise, demand is falling, although the graph shows that there is a certain seasonality at the end of the year, due to the New Year holidays. Apparently someone wants to make a present for themselves. =)
We turn to the Google Trends service, the interface is not complicated, we hammer in the request "breast augmentation", choose a comparison by Countries and regions - I choose Russia.
As a result, we get a graph with the results for the previous several years. The graph clearly shows a gradual decline in interest in this service. A superficial conclusion can be made that this direction is not very interesting in the future.
But, for example, the query "fitness", on the contrary, is only becoming more popular every year.
The graph clearly shows how its popularity is growing. Also in Google Trend, there is a "Forecast" check-box, when activated, Google completes the chart for a year ahead, this happens on the basis of the previous data with a sufficient number of them for analysis.
The question of filling, in your opinion, is the demand for the service "plastic windows" growing based on the data in the graph below? Give reasons for your answer.
Write your answers and arguments in the comments, after 10 answers, I will give my comment.
To help you, additional information and a hint for you - pay attention to the growth of the Internet audience over the previous years and correlate the data with the history of requests.
What do they buy from the online store in my region?
In order to find out, we need to open our favorite service Wordstat.
We can view this information in 2 ways:
1. by turning on the checkbox - "by region"
2. by specifying the search region
Let's consider both options using the example of our hero Artyom. Artyom realized that selling glasses from Google is most likely not profitable, tk. the market is very limited by high price and low demand. So he decided to tackle smart watches.
Let's analyze this request.
Method 1
Step 1 - Turn on 1 checkbox "By regions";
Step 2-Select the "Cities" tab.
Now we see that the greatest demand for this product is in Moscow, then St. Petersburg, Yekaterinburg, etc.
Method 2
Step 1 - Click on the choice of the region, the default is Russia;
Step 2 - Select the desired region, in my case it is Moscow and the region;
Step 3 - Click the Select button.
As a result, we see all the statistics on the number of requests and for key phrases. We can also see statistics on the history of requests, etc.
Outcome:
In the course of reading this article and completing assignments, we know and can give answers to the following questions:
1. What are they looking for on the Internet. How, based on this, with the help of commercial words, you can understand what people want to buy.
2. What phrases do people search for our services.
3. How to find out the seasonality of a product.
4. We know how to identify the future demand for a product and how to analyze the future period.
5. How to find out the exact situation for each region.
Bonus for anchoring
Based on statistics, write what brand of cars people are most interested in at the moment in Russia, give an answer in the comments:
1. Lada (Vaz);
2. Toyota;
3. Nissan;
6. Mercedes.
In which region is this brand most often searched for?
Analyze the future demand for Lada (VAZ) for the coming year.
Hello to all! Today there will be a short, but necessary article, and especially for those who do not know this. Let's talk about how to determine the demand for goods or services on the Internet. Why am I writing it? So that you know how to estimate demand before you even start selling anything on the Internet. So, let's begin.
Probably everyone remembers that I often casually talked about such a service from Yandex as Wordstat? So, with the help of it, you can determine the demand, find out the number of requests on the Internet for your goods or services in the city you need or throughout the country. Below I will just tell you what this service is and how to use it.
What kind of service?
This is the statistics of queries in the Yandex search engine. The search engine collects monthly statistics for each entered word or phrase in the search results and shows it to you. But you can look at statistics not only for a month, but also for a longer time, in order to assess the seasonality of your product, whether it exists and how it manifests itself.
You can enter the product you need in Wordstat and see how many times a month it is requested in the Yandex search engine according to the localization parameters you selected. Below we will analyze everything in detail using the example of bags (just for example).
How to use?
1. Go to Yandex Wordstat.
2. Choose your city or country (if you sell all over the country).
3. Type your request into the line. In my case, this is a "bag" and immediately add the word "buy", because we are going to sell.
3. We see the number of requests per month with the phrase "Buy a bag" = 68 194 times. Also below there are requests with explanatory phrases, such as "Buy a bag in Moscow", "Buy a leather bag", etc. If you click on one of these phrases, for example "Buy a bag + in Moscow", then you will go to the list of queries, where you can find exactly "Buy a bag" and "Moscow". Also with a leather bag, by going to this request, you will see only requests for leather bags.
5. To see the seasonality of demand, then click on "Query History" right below the search bar and you will see a graph with baht.
What conclusion can be drawn?
According to our request, it can be seen that 68,000 people a month want to "buy a bag", which means that the product is more than in demand for the Internet. For small towns, even an indicator of less than 1000 will be normal, depending on the niche. For example, we have about 1000 "buy a bag" requests per month in Omsk and sales are going on.
BUT! You have just looked at Yandex. And then there is Google. In Google, there is no such simple service for assessing demand and viewing the number of requests. Of course it is, but not so convenient (maybe I'll tell you later somehow). Therefore, if you saw the number of requests in Yandex Wordstat, then you can safely multiply by 1.5 or 2, and now you will have almost complete coverage of the desired phrase.
Conclusion
In conclusion, I would like to add a little. You can estimate through Wordstat not only the demand for goods and services on the Internet, but also in the real sector. After all, now almost any product is searched for on the Internet. For offline, this picture will not be entirely accurate, but in my opinion, the indicators can be considered minimal. Because if there are so many requests on the Internet, there are many times more of them offline.
I also want to say that Wordstat can be used not only to determine the demand for goods or services, but also to properly promote your site, or rather to collect keywords to promote them. But I'll tell you about this in one of the following articles, so subscribe to updates!
Best regards, Nikolay Schmidt
