Master

Animation Creation - 2D and 3D Animation Creation and Animation

Professional motion design studio

Professional motion design studio (eng. motion design Studio) provides assistance in the development of projects of any type, complexity, creates modern marketing, corporate graphic video clips, cartoons. The agency's team provides a competent approach to work, taking into account the necessary requirements, compiling videos using special equipment and software.
Motion Design Studio If you need to create animation clips, prefer to contact the professionals. You can place an order for a project from the resource manager.

Motion graphics

Today, the motion animation agency helps in the development of projects of various types, for example, animation is used in cinema, television, as well as corporate, marketing projects, to compose intros for videos and blogs. By means of a professionally made clip, a favorable image of brands and concerns is formed, as well as an increase in the volume of orders in online stores and websites. Modern graphics of this type are used in titles for movies, screensavers for TV shows, when changing frames in a show, as well as animation. But the tool is no less relevant in the marketing segment, it is used in business, for organizing business events, as well as for the development of concerns. Development of modern projects using graphics of any complexity level is provided by the studio's specialists. Employees competently approach the creation of videos, cartoons of various types, implement works using professional equipment, software, providing high quality works. The modern motion graphics company provides comprehensive preparation of project concepts, as well as competent compilation of video clips, and more. By means of professionally designed graphic videos, enterprises achieve an improvement in customer loyalty, as well as an increase in sales and orders.

Ordering a project in a motion design studio

If you need to create a high-quality video, cartoon, prefer to contact the agency, where specialists will help in drawing up a concept, competent development of video clips.
Motion Design Professional motion design studio will provide a comprehensive development of modern marketing, children's and other types of videos, as well as the implementation of video production projects. ASK A QUESTION Visit the excursion

Duration of training
2 years (4 semesters)

Price
330,000 rubles per year (payment by installments is possible)

An approximate training schedule -
PART TIME: TWO OR THREE WEEKDAY EVENINGS (19:00 - 22:10) AND ONE WEEKEND (11:00 - 18:20) *

* this training schedule may vary depending on the schedule

START DATE
OCTOBER 2020

Purpose of the course

Students master the tools necessary to complete the entire production cycle of graphic projects. Graduates of the course - future motion / multimedia designers, CG generalists will be able to work in modern production studios.

Education

One of the unique teaching methods in our School is the process of working on a studio brief, and most importantly, the educational process is built in the same way as working on a real project in studios.

• analysis and study of the client's problem, development of a creative idea;
• searching for references, assembling a mood board, creating style frames and presentations;
• creation of animatic and pre-visualization of the video;
• 3d-modeling, texturing and lighting of objects;
• rig skill, key-based animation and procedural animation;
• the skill of photorealistic and stylized rendering, rendering by passes;
• knowledge of the basics of compositing and working with high resolutions.

Students of the program study together with students of the specialization "". The first course is devoted to the basic skills of working with the basic tools of Cinema4D, AfterEffects, Houdini, Unreal Engine, Redshift; studying the basics of art direction: composition, modular grids, typography; learning to work with new media and storytelling. The second year is occupied by a more in-depth study of tools, the use of generative graphics, work with multimedia technologies and space. And also, in the second year of study, students prepare real projects using live briefs and create graduation projects based on them.
More information about the program can be found in the section "".

Portfolio

During their studies, students perform a variety of tasks according to current briefs. Finished projects - advertising and music videos, projection installations on the realtime engine, content for shows and multimedia installations - are included in the graduate's professional portfolio and become his pass to the industry.

Who is the program for

For successful admission, the applicant must submit his work in various areas of graphic design and photography: printing work, illustrations, freehand drawings, collages, posters, posters, corporate identity, logos, etc. A big plus will be the availability of video works: presentations, clips, promo videos, animation or advertising projects.

Motion Designer(motion - "movement") deals with the creation of motion graphics, which is 2D graphics in motion, in other words, animation of static images. The profession is suitable for those who are interested in drawing, drafting and computer science (see choosing a profession for your interest in school subjects).

Motion graphics combine video, audio, and text into a single animated plot. Three channels of information transmission are used simultaneously - image, sound, text. Together, they have a stronger effect on the emotional perception of the viewer: the text attracts attention, and the sound and graphics are imprinted in the memory in a vivid way. The main task of motion graphics is to attract and retain attention, while informing users about the product as much as possible.

Motion graphics, unlike a cartoon or video, do not have a complete and complete plot, but briefly expresses any idea or concept. To convert a static image to a dynamic one, use different ways animation, video and audio effects, graphic design tools.

Motion designer is a new, demanded and promising profession. Modern television, the Internet, mobile applications, advertising, games make extensive use of the possibilities of motion graphics. Animated graphics are ideal for presenting ideas to business partners, visualizing business models, illustrating company goals.

The advantages of motion design:

1. Concise presentation, speed of delivery and clear content are indispensable factors for business advertising in a time-limited environment.
2. Large capacity and easy assimilation - the short video contains the main idea that defines the concept, a large amount of information.
3. Instead of boring text - effective and stylish video. The overwhelming majority of users prefer a video image to text, which is why motion graphics are so in demand.

Features of the profession

To create effective animation, in addition to talent and inspiration, you need to do the following:

• determine the target audience for which motion graphics are created - animation images will be completely different for a training center, for example, and for a large production holding;
• clearly define the goals and style of the project, present the final result of the animation and, in accordance with this, select technologies, means and tools for creating motion graphics;
• develop a technical assignment, where the requirements for the project are clearly spelled out: the main idea, product information, duration of the video and screensaver, deadlines, payment methods, etc .;
• for productive work, before starting animation in Adobe After Effects, you must create a sketch in advance, the so-called storyboard of each scene;
• in the process of creating animation, it is necessary to observe the correct organizational structure for layers, photographs and other elements;
• do not get carried away with the visual capabilities of After Effects, clogging the animation with redundant effects that interfere with the perception of the main idea of ​​the video. Motion graphics are designed to convey the key idea and main concept, and this should be made as clear, simple and understandable as possible.

Pros and cons of the profession

pros

• Demand for the profession
• Lack of competition in the motion design profession at the moment. In 2-3 years the situation will change due to the popularity of the profession.
• High wages
• Creative, interesting work

Minuses

• due to the newness of the profession, an insufficient number of educational centers;
• possible dissatisfaction of customers with the results of work.

Where to work as a motion designer

Television - creation of titles, screensavers, subtitles, design of program screensavers.

Cinema - creation of openings, trailers, teasers, titles, intros.

Media - creating videos for entertainment, news and educational programs.

Business structures - development of presentations and infographics for conferences, websites, advertising of products and services.

Education system - the possibilities of motion graphics allow you to clearly explain the most complex scientific problems to the audience.

Entertainment industry.

Important qualities

A motion designer is a highly specialized specialist with a wide range of skills.

Personal qualities:

• Creativity
• Artistic ability
• Aesthetic taste
• Sense of style, harmony and symmetry
• Ability to work with information: search, analysis, application
• Ability to work in a team
• Ability to be in trend
• Commitment to continuous study of new technologies, programs and tools
• The ability to communicate the main message to viewers clearly and simply
• An analytical mind in terms of analyzing your own work

Professional skills

Knowledge of the basics of graphic design - color (color theory), composition, typography (artistic and expressive text design)

Knowledge of the basics of screenwriting

Fluency graphics programs and video editors:

Graphics programs:

• Adobe Photoshop;
• Adobe Illustrator;
• Adobe Flash.

Video processing software:

• Adobe After Effects;
• Autodesk Combustion;
• Adobe Premiere Pro
• Nuke;
• Apple Motion.

Programs for the development of 3D graphics and animation:

• Autodesk Maya;
• Autodesk 3ds Max;
• Blender;
• LightWave 3D;
• Cinema 4D.

Training for Motion Designer

Self-education is of great importance for improvement in the profession.

Motion designer is a new profession. There are currently no training programs for this profession in Russian universities. There are training courses on the Russian market:

You will gain practical skills in basic, familiar with tools, modeling and animation. After completing the entire program, you will be able to apply for the position of motion designer. The course is a combination of theory and practice. You do your homework, then you get access to new unique content on the topic. Enough three to five hours a week.

Salary

Salary for 01/20/2020

Russia 20,000—150,000 ₽

Moscow 70,000-130000 ₽

According to the portal hh.ru, a budding motion designer can count on a salary of 60 thousand rubles. per month. Specialists of a more advanced level receive several times more, depending on work experience and skills.

Career Steps and Prospects

The career prospects of a motion designer are associated with professional development within the profession, as well as in the system of continuing professional education to achieve higher qualifications and gain prestige from specialists.

The first motion designer is considered to be the director and graphic designer Saul Bass, who created motion graphics for the film's credits in the 1960s. At the time, creating animated graphics was a very expensive and time consuming process. But with the emergence and development of computers and the Internet, the art of motion design has become simpler, extremely popular and in demand.

Video: What is Motion Design?

Like any creative person, a motion designer needs to look for fresh ideas and inspiration somewhere. Ours will come to the rescue useful selection of 8 sites that will deserve a place in your bookmarks.

Motiongrapher

Motiongrapher is the "global voice for the motion design industry." Great resource. Serves as a source of inspiration for creative people from all over the world. Here you will find all the newest and most interesting in the field of graphics and design:

• the best works of studios and freelancers;
• interviews with professional designers.

The project is non-commercial. Motiongrapher is led by professional designers and filmmakers. The site is constantly updated and pleases with high-quality and professional material.

From up north

From up north is an international site for creative people. The site curators select the best in the areas:

• graphic design;
• advertising;
• Photo;
• illustrations;
• web design;
• motion graphics;
• and many others.

The motion graphics gallery is one of the most impressive on this list. The site also contains links to useful resources and articles on outstanding work.

Behance-large and promising platform with many amazing works. It is enough to go to the section you need to make sure of this. Most importantly, the site offers the opportunity to create your own portfolio site that you can use to sell, buy work, share experiences, and actively participate in the community.

Vimeo is a service for connoisseurs of high-quality and professional video. The main difference between Vimeo and the popular video hosting YouTube is a serious and creative audience that knows a lot about work and criticism. Recommended section Vimeo Staff Picks, with hundreds of handpicked works by motion designers and film enthusiasts.

Art of the title

Art of the title is a unique resource with a huge library of screensavers and titles for films, TV series, cartoons. In addition to the videos themselves, on the site you will find interviews with designers about how this or that project was created: from idea to technical details. A great site where you can find a lot of interesting things and get inspiration.

Motion Graphics Served

Motion Graphics Served is a "subsidiary" project of Behance, entirely dedicated to motion graphics. Here are the works of the best Behance professionals.

Inspiration Grid

Inspiration Grid is curated by From Up North. The project is a gallery with works of talented artists, photographers and designers from all over the world. Motion design is represented by the Video & motion category.

Dribbble

Dribbble - social network for designers from all over the world. The platform works on the principle of Twitter, only instead of messages - the so-called shots - small samples of design. Few people know that in addition to static images, there are many interesting Gifs in the After Effects section. The site carefully selects users, therefore, basically, you can find works of very high quality here.

In addition to the sites presented on the network, you can find many other equally useful resources. And don't forget, you can also get valuable ideas for your own work from art, films, music, and books.

Good luck and more inspiration!

12 classic motion design styles - the ultimate guide

Our Production Director Anton Posokhin has compiled a guide to the classic and at the same time, timeless motion design styles. Study to find out which motion videos will shoot for sure!

1. Flat design

Flat design became especially popular in 2013, when Apple released iOS 7. Its main characteristic is minimalism, a deliberate simplification of objects. Flat design does not use texture effects, shadows, lights, 3D elements. That said, the flat design color scheme includes a variety of vibrant, rich colors and shades.

At the exit, such a motion design looks stylish and expensive, while not overloading the viewer's perception with unnecessary details. Not surprisingly, flat design is often used in explainer videos and pre-rolls on YouTube, where a lot of information needs to be quickly conveyed to the audience.

For the same reasons, flat design videos are so popular among innovative IT companies. Who doesn't want to be like Apple ?!

2. Line art

Another variation on the theme of minimalism in motion design, but with completely different accents. In the inline style, all objects are drawn with thin or thick lines without filling. This makes the picture as laconic as possible. Sometimes line art is considered a kind of flat design. The main goal is still the same - not to distract the viewer from the main elements of the frame and important theses of the announcer.

Here we are using the classic inline style:

And here is an interesting option for combining lineart with 3D graphics:

3. Isometric

Isometric is a perspective view with three visible sides of a shape / object, and all lines are at an angle parallel to 30 ° and there are no perspective cuts.
The camera looks from the top corner of the room and is clearly fixed at one point. Remember the classic RPG video games? Many of these are classic examples of isometric projection.

Initially, this style was used in technical and engineering drawings, and then it was chosen by motion designers.

The main advantage of the isometric style is its versatility. It is suitable for both an explanatory video and a video presentation of a company.

Isometric image video of "COLUMBIA TECH" company:

And this is already our work, an explainer for the MilkCoin ICO project:

4. Low poly style (low-poly)

It is a little symbolic that one of the most fashionable, expensive and demanded styles in modern motion design appeared due to the need ... to save money. In the early days of 3D modeling, low poly models were used to save machine resources. Today, in the era of super-powerful processors, low-poly models are no longer a necessity, but an element of special retro-chic.

This is what the classic low poly style looks like:

5. Pixel graphics (8-16-bit)

Another style from the “well forgotten old” series. Why is Dendy and Sega-style motion design so popular in 2019? Perhaps the salt is that the generation of the 90s grew up and became the most solvent audience. And their nostalgia for youth has not gone anywhere. See how full the halls are gathering all these "Superdiscotheques of the 90s"!

Plus, pixel art is ideal for industry-specific events like game festivals, technology conferences, and more. And the eight-bit style is also used in advertising pre-rolls for social networks and video hosting.

Our case - motion video for the Festival of Large-Scale Hobbies "Stuka":

6. Comic style (comics)

As you might guess, this style came to motion design from comics. The animation here is usually simple. The focus is not on complexity, but on originality. This catches the attention of the audience from the first seconds. If minimalism was the rule in the previous styles, then highly artistic illustrations with a drawing of the smallest details come into play. Therefore, there is no special motion animation - the emphasis is on graphics.

The comic style is great for the design of company blogs. Comics often become part of the company's corporate culture and are closely watched by hundreds of employees and thousands of potential customers and partners.

Like the previous style, comic is great for entertainment and educational formats, short TV ads, in social networks.

Here is our comic video for the New Year's campaign for the brand “CANYON”:

And here is an example of informative, educational content in the style of "comics":

7. Calligraphy and the appearance of ink in the frame

The style of motion design, coolly mixed with an artistic component. Ink of paint appears in the frame, which successfully complements the drawn illustrations. For the first time, this solution was used by the creators of the film "Sherlock Holmes" by Guy Ritchie. The credits used a mixture of photography, ink textures, illustration and calligraphy:

The new trend was instantly picked up by the design community. In our experience, this style is more commonly used in the non-commercial space.

For example, here is our case for creating a series of videos for the Belgorod State Museum of Folk Culture:

8. Frame-by-frame animation

One of the most difficult and painstaking styles from the point of view of production. In fact, this is not so much a style of motion design as a separate genre - classic animation. Each frame is drawn manually! It is not surprising that such a video costs a lot of money.

The more frames per second, the smoother and more realistic the animation looks - usually 24 frames per second. Sometimes the number of frames is deliberately made smaller in order to achieve a "cartoonish" effect and get a unique style of the video that will be remembered.

Example with 10-15 frames per second:

Frame-by-frame animation is often used when creating projects with a humorous component with the participation of characters. Scope of application - TV ads or pre-rolls, and also social videos.

Stop motion can be distinguished as a separate style of frame-by-frame animation, when the video sequence consists of a quick change of static photographic images.

9. Pop-up animation

The first association with the word pop-up is pop-up ads in an Internet browser. Later, the term went offline. For example, seasonal shops that appear literally out of the blue for several weeks, and then also rapidly disappear, are called Pop-up Stores. Pop-up style is often used in consumer goods advertising:

And here is our case, motion animation in pop-up style for the editorial board of the periodical "President":

10. "Liquid" design (liquid motion)

One of the main trends in motion design in recent years, which will not slow down in the near future. Liquid motion is an animation style that departs from the realistic movement of objects and characters in the frame. Instead of lines and geometric shapes to move from one movement to another, “overflows” with characteristic splashes and drops are used.

Liquid motion is often played with saturated colors, which makes the picture even more attractive. Viewers of videos in the style of liquid motion, due to unexpected, rapid changes, bright colors and morphing (transformations of objects from one to another), can develop a psychedelic effect!

One of the most interesting global liquid motion cases:

11. Television design (broadcast design)

This is a whole layer of motion design that came from the air of television. All screensavers of TV shows, news bulletins and branded interruptions that you see on TV are broadcast design:

The classic broadcast design is a dynamic camera, metal, glass, stunning 3D graphics with a bunch of small graphic elements (shureshki). But sometimes TV design is like this:

In Europe, viewers gravitate more towards minimalism and simplicity than heavy 3D graphics loaded with details, unlike us Russians and Arabs.

Nowadays, the principles of visualization from broadcasting are smoothly flowing into the commercial sector. In a similar style, companies order image videos and animated logos for themselves.

The three main criteria for good TV design are camera, composition, and color. In this area, we have something to brag about. Screensaver for the international exhibition-forum "ECOTECH-2017":

And this is a splash screen for PJSC SIBUR Holding:

Often, full-fledged video presentations are made in the style of TV design. The Swiss company "GFU SA" last year turned to us just for the motion design:

12. 2D and 3D hybrid (2D / 3D hybrid)

After the resounding success of Spider-Man: Into the Spider-Verse (2018), the fashion of mixing 2D and 3D animation has become the next big thing in the world of motion design. Sometimes it is not so easy to choose between cartoonishness and the feeling of wonder, like in childhood, which is provided by 2D animation and vivid, realistic 3D picture. Well, you don't have to choose anymore.

A combination of 2D and 3D will burst from big cinema into video advertising in the very near future. All industry experts are unanimous in this.

Instead of a conclusion

The motion design industry is dynamic and always on the lookout for fresh ideas! We do not exclude that this year, after the release of the next blockbuster, a new trend will appear in video design that will explode the market. But, at the same time, really successful solutions come here for a long time or take on a new look over time.

For example, the wildly popular style of doodle video in 2014, although it has ceased to be the peak of fashion, is successfully used to this day in suitable areas.

Or remember at least low-poly, which was initially introduced due to production needs, but today has migrated to the category of art.

The 12 listed styles in the next 3-5 years will be considered a good form in video design and will bring a noticeable response to the Customers.

What styles do you think we did not take into account? Write in the comments!

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