If you are promoting your business on the Internet, you are probably familiar with this term. A landing page, also called a "landing page" or "lead capture page," is a one-page site that is ideal for delivering a clearly defined message to your audience. Unlike a full-fledged site, where there are many other sections (about the company, product pages, contacts, shopping cart, etc.), the landing page keeps the attention of visitors strictly on one message and should cause a desire to perform a certain targeted action. What kind of action depends on your tasks. As a rule, a landing page is used to collect contact information of potential customers (they are also "leads"), register, go to the product page or to the main site.
Limit yourself to one page
A landing page is one page in the truest sense of the word. Do not confuse it with a small website with additional sections, otherwise the result will be difficult to understand, repel visitors and will not lead to an increase in conversion.
Write clear calls to action
In order to nudge the user to follow the links, you need to take into account several factors (which we will discuss further), but the call to action plays a decisive role. Make sure it's concise, clear, and engaging. Brevity is the sister not only of talent, but also of conversion.
Make the button visible
The effect of a call to action can be enhanced with a button. Yes, use the buttons you want to press. The user should immediately understand that this is a button, that it can be clicked on and that he will end up somewhere. By the way, make sure it gets to the right place. In the Wix Editor, you can turn a simple button into a dynamic and engaging one in five minutes.
Keep order
We have already written about this more than once, but just in case, we will repeat: order, especially on the landing page, is very important. There should not be too many images, text, icons and videos on the page. Use and, opt for minimalism and adhere to the principles of visual hierarchy.
Don't get carried away with fonts
The golden rule of design is two, maximum three fonts. We understand that there are more of them in the Wix editor and we want to try everything, but don't do it. Choose fonts that work well with each other that best suit the style of your site.
Check if the text is legible
If it seems to you that the text of the landing page is hard to read - enlarge it, make it more contrasting, change the font, in the end, but do not force readers to strain their eyes and peer at the letters. We advise you to carefully check the texts for readability before the page is published. A good way to avoid failure is to send a link to the landing page to your friends and ask if it is easy to read (the Get Feedback function makes this task much easier).
Use expressive images
If you want to put a thought as clearly as possible, you need not only words, but also pictures - with their help you can tell at least half of the story. We started not so long ago, so Wix users no longer need to think about where to find an interesting and high-quality image.
Anchor links
Pages with are still in vogue and are still awkward to read without anchor links. A confused visitor is disappointed and leaves, and this, you see, does not contribute to conversion in any way. To avoid such situations, use them - in the Wix editor you can create them in just a couple of minutes. A free application will help you create a "Up" button in no time.
Hello. I present to you a selection - templates for the site of a beauty salon, SPA center and other women's topics related to beauty. Today we can tell about our services in a more colorful and interesting way, which could not have been done just 5 years ago. Thanks to new developments, we can create colorful websites with animation effects, attractive graphics, parallax and other features.
Use these elements to appeal to your clients, especially when it comes to women. Women are more emotional and often make a choice in favor of a purchase on emotions. And these wordpress templates will allow you to speed up and simplify the process of creating a website at times.
All templates are presented from the popular online store ThemeForest... You can look at other collections.
30 top website templates for beauty salon, spa, wellness center
1. Kallyas
Kallyas is a universal template, but there is one demo of a female theme, namely a site for a personal make-up master. The universal template makes offering a service an easy and successful experience. The possibilities of the theme are limited only by your imagination. You don't need to know any programming languages to get beautiful pages in a few clicks.
Kallyas offers 12 unique design options, an efficient e-commerce platform, beautiful customized slideshow, SEO optimization. Fast loading of the site, installation in one click, ease of work with the admin panel are noticeable advantages of the theme. To help you there are video tutorials on setting up a template, documentation, premium support. Unlimited choice of colors to create an area of beauty and good taste.
2. TheGem
TheGem - WordPress template beauty salon, spa treatments, makeup, massage. It is a versatile aesthetic theme with great responsiveness on all devices. It is designed for a creative approach to page design, as convenient as possible for managing settings and visiting clients. More than 50 creative concepts for building your desired website, instant page loading, SEO optimization for indexing in search engines, you can make an online store on WooCommerce.
TheGem developers have presented 2 beautiful demos:
- for a beauty studio or spa
- for the master hairdresser or studio
Such a custom-made design will not cost little money, but you will receive it for free when you purchase a template.
Also included are plugins:
- visual composer
- slider revolution
- layer slider
TheGem offers premium quality slides, Russian language support, 20 portfolio and gallery designs. The theme is ideal for designing a website to suit your ambition and creativity. You can easily bring it to perfection, make it attractive and stylish.
3. Depilex
Depilex is a beauty salon, SPA, fitness, yoga, meditation. After getting to know the topic, there is a feeling of serenity, comfort and aesthetic pleasure. The template is suitable for offering services and selling goods. A large set of useful tools: beautiful slides, 4 home page styles, SEO optimization. A convenient admin panel allows you to create a site with a beautiful design and providing complete information about the service in a few clicks.
Depilex proposes not to be content with small things, but strives for creative implementation, to create a unique website that is an order of magnitude higher than that of competitors. You have an unlimited choice of colors, fast translation into any language, multiple gallery styles.
4. H-code
H-Code is a beauty salon, fashion, make-up and spa theme that allows you to fully unleash your creativity when creating a website. The attention to detail and functionality of the pages sets the template apart from others. Guaranteed fast website loading, good SEO optimization, easy design customization.
With this template, it's not difficult to create something amazing, beautiful and memorable. The best plugins are available (Visual Composer, Slider Revolution, and others) to bring daring ideas to life.
In addition to the beautiful demo for the spa, there are 31+ options for other topics.
5. Browcraft - a template for the eyebrow master
Delicate design and professional structure of the template underline the professionalism of the authors. Designed for the beauty theme, so it will look perfect in the role of SPA services. The grid is easily customizable using the built-in editor, all elements are replaceable at any stage of customization. The fonts are adapted for the Cyrillic alphabet.
6. Jude
Another universal beauty template, in which you should pay attention to:
- excellent mobile adaptability - the authors show how it will look;
- slider and swiper plugins for easy viewing;
- background with parallax effect;
- SEO optimization.
To make customers find the establishment faster, you can connect Google maps, the functionality is in the template.
7. O'Nails - nail service
A simple and cute landing page for the services of a manicure and SPA salon. Two blanks are offered to choose from, both are quite similar, but they look impressive, if desired, you can always change thanks to the convenient built-in constructor plug-in. The fonts were adapted to Russian, and SEO-optimization was carried out with automatic indexing of new pages in search robots.
8. Elaine - cosmetics
An interesting selection of Templates dedicated to everything related to a healthy lifestyle and beauty care. Light "airy" design and elements of "natural" stylistics evoke associations with freshness, pleasant emotions. Waiting from the inside:
- simple admin panel with powerful features;
- plugin for recording for a specific time;
- one-click color adjustment.
There is also an online store where you can sell related products.
Selection by topic: 20 templates for a cosmetics store »
9. Renewal - plastic surgery
The template is dedicated to plastic surgery, but it is not difficult to change the pictures in the admin panel. But there are many nice features, such as make an appointment at a convenient time, contact and ask questions using advanced feedback forms, the ability to attach Google maps. All settings can be done online. Optimized for search engines, SEO promotion is automated.
10.Podium - modeling agency
Stylish fashion template with good built-in functionality. Several nested submenus are supported, adapted for Russian. Included are WPBakery plugins for online settings, a calendar with an option to choose a convenient time for a client to visit, as well as advanced slider capabilities that will help show the services "face".
11. Magna
Magna is the brainchild of the same developers as TheGem. High quality WordPress theme, highly targeted, for womens theme. There are 2 landing page concepts: in dark and light versions. Both are beautiful see for yourself the demo... High loading speed, presentation with vivid images, full SEO package for effective optimization, good adaptability for different devices are the noticeable advantages of the template.
Magna offers a realistic slider in harmony with the overall design, a large set of plugins, additional settings. You can have complete control over the design of the page without changing the code. Simplicity and ease of management. A beautiful, informative, memorable template that complies with the rules of the selling site.
12. Brando
Brando is noticeably different from other options. Has its own style and flexible, creative design that your customers will love.
Brando offers a simple editor, intuitive control panel. It is designed to quickly create pages of different directions. The presence of a unique portfolio and blog, a large number of thematic settings, high loading speed are noticeable advantages of using the template. It is suitable for beauty salon, hotel, restaurant, travel agency.
Tastefully designed, elegant and sophisticated, the site creates an atmosphere of serenity and tranquility by presenting services and offerings in a favorable light. Unleash the full potential of Brando by creating something unique.
13. Spa lab
Spa lab is a flexible theme with an impressive set of useful features. Good adaptability for all types of devices. This is a template for a spa salon, hairdresser, medical center, yoga and meditation. A well-thought-out panel allows you to easily customize the color, choose a header and logo, indicate the cost of services, and present the gallery in a beautiful way.
Additional plugins make it easier to create the desired site. 600 fonts for headings, text and menus are indispensable for a harmonious page design. Possibility to create a form to register for a procedure.
14. Alissa
Alissa - with the help of this theme you can create a website for fitness, SPA, make-up, health, massage, manicure.
Once on the site, you discover the world of relaxation, beauty and sophistication. An important feature is an appointment button with different visual effects. It can be added in several places on the page for the convenience of visitors. The top panel with company contact information is provided for quick information feed. You can set up a message banner to be displayed on every page.
The excellent responsiveness of the Alissa template contributes to the correct display of the website on any device. Create a page about the offered services the way you want by choosing the appropriate design in a few clicks.
15. Etalon
The theme is ideal for small businesses and private entrepreneurs. Due to its versatility, Etalon covers various niches, and among its 20+ demos, you can find a website template for a beauty salon and barbershop. Both demos are decorated in light beige tones, use parallax inserts, photo output with animation, stylish layouts for price-list rates.
16. Pearl
Multi-niche universal template. The Beauty Salon demo is a multi-page site with a light background, red-pink elements, sections with a blue and brown background. There is a form for ordering a call back, a form for online registration, a calendar, cards with information about the masters.
17. Template for a website of a beauty salon
The theme is equipped with functionality for adding ratings and comments, reposting on social networks. Ma Belle is a one-page landing page for a beauty salon. The page contains a lightbox gallery, cards with prices for services, an interactive calendar, an online registration form.
18. Template for a website of a spa or beauty salon
Universal template with SWiSH animation. Out of 12 demos made on the template, 2 are devoted to the theme of beauty - this is a site template for a spa and a demo of a hairdressing salon. You can add blog, calendar, search / subscription / contact forms to sites. A back to top button is provided.
19. StylePark - Blog Template
Trendy beauty theme template. The design of the demo is based on the use of bright blocks and duplex images. The images are not included with the theme, but replacing them with your own, processed in the same style, you can keep the original design of the designers.
Featured Selection: 45+ WordPress Blog Themes »
20. Template for a website of a nail salon
Responsive template with drag-and-drop Power builder, Cherry plugins and custom widgets. High-quality thematic illustrations placed in the demo are allowed to be borrowed for your site. A photo gallery with hover effects will beautifully present the work of the salon masters: nails after manicure, hairstyles, make-up.
21. Newspaper
The first among the news topics did not disregard the sphere of beauty. Newspaper offers 2 demos for this niche: Heaven Spa and Beauty Blog. With custom layouts, you can turn your category pages into creative navigation interfaces to the content you want. The design uses parallax backgrounds and hover effects.
22. Paradise
A modern niche template for a beauty business: nail service, massage / tattoo / spa salons, barbershops. There are 6 layouts for the start page to choose from. Booked and WooCommerce plugins provide functionality for online appointment and payment procedures.
You may be interested in: 15 options for a flower project, florist "
23. Lemon
Spa Salon WordPress Template Designed. The goal of the Lemon designers is to convey an atmosphere of serenity and relaxation. Acceptance of applications from customers is carried out through the built-in contact form, if necessary, it can be replaced with one of the Contact Form 7 plugin forms.
An elegant theme for beauty salons and spas, which includes over 40 pre-designed pages. Online appointment for procedures with date selection in the interactive calendar is available thanks to the Booked premium plugin. By connecting WooCommerce, you can sell service subscription packages to your customers.
25. Jacqueline
Premium theme for beauty centers and massage parlors, as well as personal sites of private masters, such as: hair stylist, masseur, orthopedist. Using a template makes SEO promotion much easier. Booked plugin provides online booking functionality.
27. Kendall
Stylish WordPress theme for spa, nail and hairdressing sites with a focus on presentation. A huge number of non-repeating layouts for the portfolio and individual pages of its elements will help to effectively present the portfolio of masters.
28. Template for beauty sites
Responsive WordPress template powered by drag-and-drop Power builder. Many schemes for the arrangement of page elements, a library of styles, 25+ modules provide full control over the appearance of the site. Content modules allow you to add audio, video, timers, sliders, counters, price tables.
29. Jevelin
Multipurpose collection with different themes. For SPA salons, the authors offer:
- several thematic decorations - beauty salons, personal care;
- the structure is suitable for a landing page and a large site;
- very easy customization by the Elementor constructor;
- advanced contact forms.
Among the many options, there is always the right one. Or you can create your own design based on the existing ones.
Beauty is a unique WordPress SPA template perfect for a beauty salon, wellness center, fashion agency and hairdresser. Tasteful laconic design does not detract from the main concept and the services offered. The atmosphere of refinement, good taste, elegance will not go unnoticed for every visitor.
The demo is very interesting, there is all the necessary information:
- The phone is in the header and the working time
- Slider
- Related posts
Some areas of activity are in particular need of promotion. These areas include the most competitive, and therefore popular types of business among the population. These undoubtedly include cosmetology and other services of beauty salons. It should be noted that the Internet resources created to advertise beauty salons also have a number of features and specifics. In this article we will try to focus on the main ones.
Landing page for a beauty salon
The main task of any one-page page, including a landing page for a beauty salon, is to fulfill its main advertising function - attracting customers, competently presenting a product / service and making a profit.
Beauty salons provide a whole range of different events (services of a hairdresser, make-up artist, cosmetology and SPA events, etc.). Therefore, in the context of the Landing Page, it is important not to be scattered over all possible services provided, but to focus on a specific one from the entire list. Otherwise (if we describe in detail all possible services), we will confuse the user and scare him away, thereby losing a potential client.
Also, on your landing page of a beauty salon, you need to focus the reader's attention on all kinds of special offers and promotions, for example: "discount on SPA procedures on weekdays up to 50%", etc.
Beauty salon landing example
A beauty salon landing page should have an attractive and elegant design. Indeed, the very phrase "beauty salon" contains airiness, originality and striving for beauty. Just as an untidy, careless person cannot win over, so a one-page beauty salon cannot afford to have a sloppy, incomplete and not pretty appearance. Otherwise, it will be just evil irony and unprofessionalism of the owners of the Internet resource.
The adjective “salesperson” is now used in all marketing tools.
And the sphere of web development is no exception, there we also constantly see catchy phrases in the style of "selling site" or "selling landing page".
But if we soberly assess the ideology of creating a high-quality landing page, then we will see that the word “selling” is a set of marketing knowledge in one platform.
Which ones are important, and which ones are dusty in the eyes, I will tell you in this article.
Tired of lying
Often my colleagues, after another conversation with a client about the service, tell me an indignant phrase: “Nikita, we are tired of arguing with them. Can we do what they want? ”.
The thing is that for a simple layman, a good landing page = a lot of chips. And if there are no original solutions on the site, then automatically the site is bad and does not sell.
Everything! It boiled. Let's put all the points (I say in a dreamy voice). Once and for all, we will define what a real selling one-page site is, and what nonsense looks like, which only has a name from this.
It will be both interesting and boring, but definitely useful. Let's start with a succinct description of this term.
Selling landing page Is a visually designed prototype made on the basis of marketing, copywriting, sales and psychology, with one and for a specific target audience at their level of awareness.
Each word above carries an exorbitant amount of detail, and these are not tricks that you love to talk about so much.
These are profound ideas that are usually ignored when teaching because of their dullness and lack of a “wow effect”.
But we, as meticulous professors, will disassemble each part of the seller separately.
Preparatory part
I would like to write ready-made elements and rules of a selling landing page right away, but then the article would not be complete and honest.
A high-quality selling landing page is a project that is not only created according to all the rules, but also for which you properly prepare.
It's just like when launching a rocket: 50% of success is the correct determination of the coordinates. So, what should be a selling site.
1. One product (goal)
The first thing that defines a selling landing page is having one and only goal. Why not two, three or more ?! It's pretty simple.
It's the same if you come to buy a car at the salon, and I will sell you a house on Rublevka in addition to it.
And also a subscription to a fitness club and a premium account on a dating site (although with a new car, an expensive house and a pumped up body, the latter may not be useful to you).
You can now object to the fact that I am exaggerating and no one ever sells everything in a row on one site.
You are partially right, only you see everything with a blurry look. For you, all your services or goods by default are needed for your client, but in fact, in 9 out of 10 cases (there are exceptions) a person comes for one thing.
I will tell you our sad experience and you will immediately understand everything without ambiguous examples. When we were just starting our career, we made ourselves a landing page to work in our city.
There were no additional pages in it, and all services were posted on the main page (screen below).
We were guided by the thought that if a person needs it, he himself will choose what suits him. And this was our biggest mistake.
Error The fact is that a person, seeing all these services, can order them from us only if we were recommended to him or he is a complete “fool”.
Since it doesn't matter what to buy a pig in a poke. No additional information, benefits or answers to questions.
And the pop-up window is not a solution here, this is too little for effective communication of information and closing all objections.
For a long time we have had a separate landing page for each service, where a person gets from the route page.
Therefore, when you create a website, clearly define what product you are doing it for. And also periodically change the word “Product” to “Purpose”.
After all, it is one thing to immediately sell head-on, and another thing to close at first (for example, calculating the cost), and only then sell. Mixing goals is often not worth it either.
2. Target audience
According to my internal calculations, this is 200 mentions on our blog about the target audience.
But now we will analyze this with an example and start with what you need to know your customers.
Moreover, there is a very big difference between who is buying from you now and who you want to see as your buyers.
Having a list of potential clients in your head (better on paper), you need to decide for whom exactly you will make your site.
It is quite possible to combine several audiences into one. But in order to understand for sure whether this is possible or not, you need to define their selection criteria, needs and fears. The diagram will look something like this.
The target audience Since in this material we do not learn how to create a selling landing page, but first of all we understand what a selling landing page is, I will show you, using the selection criteria as an example, that all people are different.
To do this, imagine that you are selling a nano-simulator for weight loss. Offhand, your potential clients are all overweight people. But I have a question for you - are they similar in their selection criteria?
Hope you answered no. All people are different, as are their selection criteria. One is ready to pay any money, just to be guaranteed to get the result.
Another will buy only what does not take up a lot of free time. And the third in general, except for the low cost, sees nothing. The list goes on and on.
And even in such narrow niches, like the construction of houses from a bar, everyone also has different criteria (for better assimilation, watch the video below).
3. Level of awareness
This topic is already more difficult to understand, especially by ear. Therefore, you are lucky that you are reading, and not listening on the phone, as our managers talk about levels of awareness.
The point is that each person, in his own way, is at a different level of perception of the problem and solution.
In marketing, this strange approach is called “”. But I will not load you with clever terms, but just show you with an example how it works.
And to do this, compare with each other three identical and at the same time different queries in the search line of Yandex or Google:
- What to build a low-rise house from?
- Brick or log house in the construction of houses?
- Construction of low-rise brick houses
All these inquiries relate to low-rise construction and they are all, in theory, potential clients for construction firms.
But! The bottom line is that the first completely lacks understanding of what the house is built from, the second has a question about which solution to choose, and the third is already purposefully looking for where to order a particular house.
For you during development, this means that in all cases it will be different, texts on it and images.
For example, for the second type of queries, you first show how building a house from a brick is better than from a log house (if you do it on the basis of a brick), and only then you sell.
In the third type of requests, you, without long declarations of love, immediately offer your solution and to a large extent focus on the benefits of your company in comparison with competitors.
In everyday use, many people refer to levels of awareness as the temperature of traffic. It is divided into hot, warm and cold.
The most beloved for everyone are hot, that is, those people who want to buy right here and now.
But I will try to write a short summary. The selling site, in parallel with the analysis of competitors, must go through the process of briefing the client.
On which, with the help of a special series of questions, everything that has accumulated and everything that directly affects the client's decision-making is drawn. After that, all these meanings are distributed and create the skeleton of the site.
I will not hide it either, and I will say that all agencies by default conduct a client briefing.
But, as usual, I will reveal one more secret that makes the site sell. The briefing is held orally.
A piece of paper will not be able to reveal all the depth, when a person, during communication, can ask clarifying questions and lead in the right direction.
This briefing takes 1-2 hours. And once I reveal all the cards, then get ready for the fact that if you have a new company or there is nothing in it, then the “meaning packer” simply will not be able to take anything and the site will turn out to be definitely NOT selling.
Of course, at the exit you will blame the site or the contractor for everything, but in fact, the whole point will be in the absence of your developments, benefits and features.
Important. A marketing agency offers additional benefits and solutions, but, as a rule, all of them do not change the situation globally.
To truly develop your packaging strategy and tactics, you need to conduct an in-depth analysis of your competitors, and as you remember, it costs other money and takes a different time.
Implementation
After you have completed the preparatory work (the main one is written above), then the correct structure will automatically form for you and you can safely proceed to pulling the frame.
It focuses on marketing, sales, design and psychology. I will not split these spheres in a clever way, I will show the main points so as not to complicate the material.
Life hack. If you are going to create a landing page yourself, then I recommend – PlatformaLP , Tilda , Bloxy .
1. Offer
As soon as a person enters the site, he first of all sees your offer. In simple terms, this is your proposal with the main benefits.
The main offer can be 4 levels. The distinctive difference is immediately apparent in the examples.
The first level is when you simply write “Car rental in Moscow”.
The second level sounds more interesting - “Car rental in Moscow. Premium car fleet ”.
The third level is very difficult for many and is based on the result - “Rent of premium cars in Moscow. Single copies will attract thousands of eyes from just 5,000 rubles a day ”.
Is this the perfect offer? Of course not. I came up with it in 2 minutes for this article.
But you get the point and notice how different the title on the first screen can be. Therefore, by default, we try to reach 3, or even better, 4 levels of the offer.
Although to my surprise, I saw great results on the 1st and 2nd level offers, but these are more likely exceptions or a very well-thought-out strategy.
To create your offer, you need to be very well versed in your business and understand your customers.
To simplify your life (we are here for this), I recommend reading our article on this topic.
Better not just read, but immediately create and unsubscribe about the results in the comments.
WE ARE ALREADY MORE THAN 29,000 people.
TURN ON
2.
The landing page selling is also created by a text master (copywriter). He does this on the basis of the prototype received from the marketer, which reflects all the revealed meanings at the packaging stage.
This process is laborious and much more important than design. I'm sure I surprised you a little now.
But this is completely true. A scary site with good text will do the trick. And bad texts on a beautiful design will lose the client.
Good copy is underestimated and this is noticed in all actions of the client, who pays more attention to the design.
But if you want to get a high-quality landing page, you need to be very careful with your titles and texts.
Most likely, you will not be able to do it yourself, since this is a whole art that you need to learn, and then get your hands on.
In addition, I will give you the basic rules of copywriting on sites, so that you can at least roughly determine how good the work is in front of you.
They are not reinforced concrete, there are exceptions in everything, but if several points are violated at once, then you should think about quality.
- Not a trivial title. If you see the heading “Why choose us?”, “About us” or another hackneyed version that is used on dozens of other sites, then run as fast as you can.
Sites with banal eyeliners speak of their unconditional loss against the background of any other site.
- You are approach. The more titles and texts on the site that begin with the word "WE", the worse the site is.
It is much more important for the client to talk about him and for him, and only then he read about you loved ones.
- Simple language. If the consumer does not understand anything about what is written on the landing page or meets unfamiliar words.
In this case, this means the site also needs to be improved, because you need to speak in an accessible language for the client, and not for you.
- On business. A single page should not have text for text's sake, even if it is created for SEO.
If you can remove this text from the site and nothing will change, then you need to cut and shorten.
- Specificity. Also hackneyed phrases from the series “Individual approach”, “Flexible system of discounts”, “High quality” are a hallmark.
The only thing is, this is allowed when the disclosing text gives 100% specificity, and this phrase is just an eyeliner or heading.
As a separate item, I would like to make such a criterion as “Objection processing”. It is implemented throughout the site in all text elements.
Namely, all the typical objections of the client at the level of his awareness should be worked out throughout the entire site.
It is quite easy to check this, you collect a list of all objections from the selected target audience and then look at all the answers.
Clever thought. The selling site closes all objections, evokes emotions and argues that you need to buy from us.
3. Design
A beautiful site is not always the same as a selling site. You need to remember this forever. In your material
CUSTOMER
Beauty Salon Entourage offers hairdressing and beauty services, make-up and eyelash extensions, body care, nail service and much more.
TASK
Create a website and perform basic SEO optimization, which will make Internet users clients of the "Anturage" beauty salon.
PLATFORM
Codelgniter is a PHP framework.
CREATING A LANDING FOR A BEAUTY SALON
A site consisting of one page, where you can navigate through the menu by scrolling, that is, scrolling the page. Simple and convenient navigation without additional page reloading simplifies the process of information perception. Stylish execution of the site in black and white colors creates a single impression of the company. The preloading effect for the site - preloader - visually displays the process of loading site elements.
Important information on the site is presented in a simple and accessible way. The advantages and capabilities of the company are described in information blocks: about the salon, services, photo gallery, reviews, employees. The section "about the salon" demonstrates the main idea of the composition of the solution. The proportion of elements and the transformation of the gallery play a key role here. It is also worth noting the expediency of using scrolling in the text part, which, in turn, does not violate the compositional idea of the designer and does not limit the site administrator in the amount of filling the block with text information.
In fact, each information block is designed in the form of various sliders. This allows you to fit all the information you need without extra scrolling. All sliders are selected taking into account mobile adaptation and, when scrolling, look like a mobile version of the site, and not a responsive landing page.
When you hover over it with the mouse cursor, any image becomes colored, thereby focusing on itself the user's attention.
There is a “go up” button in the footer of the site with audio accompaniment.
Stylish and convenient administrative control panel makes it possible to quickly and conveniently edit the size and order of the photo (which is important for this site).
TIME OF LANDING DEVELOPMENT
Website creation within 14 working days.
SEO LANDING OPTIMIZATION
Looking ahead, I will say that the promotion strategy we have chosen has brought good results and brought quite a lot of customers to the site. Of course, not every one-page site will repeat the success of salon-anturage.by, and many generally consider seo optimization of one-page sites to be ineffective. The most important thing when choosing promotion methods is to carefully study your competitors on the Internet market.
Website promotion works:
- 1. First of all, we conducted a thorough analysis of competitors. Attention was paid to:
- - Age of competitors' sites;
- - Traffic;
- - The number of indexed pages;
- - The number of incoming links and their quality;
- - Key queries and their positions in the search;
- - Social networks connected to the resource (on which social platforms they are promoting, the number of subscribers, the average number of likes, reposts and subscribers, the frequency of publications) Based on the analysis, a website promotion strategy was developed. We decided to do a basic optimization of the resource, connect social networks and use crowd marketing.
- 2. Collected and agreed with the client the semantic core of the site. The selection of queries was carried out using the KeyCollector program, search tips and competitors' sites.
- 3. Prescribed meta data - title, description, h1-h6, alt. These tags are very important for the SEO of the site, and their correct filling has a positive effect on the site's ranking in search.
- 4. Registered in the panels of the webmasters Google and Yandex. To increase the speed of landing page indexing.
- 5. We connected Google and Yandex analytics services.
- 6. Used crowd marketing. Advertised on thematic forums.
- 7. Registered in Yandex catalog and on other thematic and regional sites.
- 8. Created and implemented the integration of social networks: Facebook, Vkontakte, Instagram, Odnoklassniki.
Conclusions and optimization results:
Residents of the city of Soligorsk can find the landing page of the beauty salon "Anturage" in top positions, both in Yandex and in Google.
Yandex:
Google:
The site salon-anturage.by fulfills all the requirements of search engines, and it also provides users with the most complete answer to their request for a service in the search. The emphasis was on internal website optimization, and social media and forums were used as a support tool. A month after the end of the work, without buying links, but thanks only to basic optimization work, the site took top positions in the search, and the traffic growth on the site continues.
On the graph, we see the growth in the number of visitors over six months.
