Who is a SMM manager. Profession SMM manager

- who is he, salary, etc. And today I would like to delve into this topic and talk about how to become an smm specialist.

Imagine that you have the task of promoting a small group of 100 people to 20,000 subscribers.

There are two ways to implement a project: fast and slow. To understand the difference, let's compare them by key indicators.

Fast	Slow
Use of "black" SMM-tools (spam, fictitious contests)	Development and implementation of thoughtful marketing strategies
Price
It is cheap	Market price, which depends on the specifics of the project
Subscribers
Stores Astrakhan, Nina Clothes, Vasya Shoes and other users who are useless to your customer	Every user is a potential customer
Result
20,000 subscribers	20,000 subscribers
Long term effect
Decreased interest in the community	Sales growth

Portrait of the audience, which is formed by "black" SMM-specialists.

Remember: no one is interested in cheap SMM promotion. Therefore, later in the article we will consider only those recommendations with which you can receive well-paid orders. This means a lot of study, thinking and practice.

When you start from scratch, you first of all begin to evaluate the profession in terms of monthly income, prestige and career growth. It is not right. To get the listed attributes, you need to love your job.

Perhaps now it may seem like a banal introduction, but when you start, you will be forced to work around the clock with social networks, learn and simultaneously solve the problems of your customers.

It's tiring and exhausting. Therefore, if you are not ready for difficulties, look for another activity. If everything is in order, let's talk about how to start working without experience. The development plan consists of only five stages.

1. Learn the skills required for an SMM specialist.
2. Choose a learning method.
3. To get a job.
4. Do anything and earn money.
5. Become a department head or start your own company.

Now let's talk about the details.

Key skills of an SMM specialist

Additional SMM Skills

This set of skills depends on the conditions of the project, the individual wishes of the customer and the chosen promotion strategy. Let's look at a few examples.

If you don’t have time to acquire the necessary skills, then learn how to find performers.
Let's move on to the study of teaching methods.

Option number 1. Finding clients for SMM agencies

Let's figure out where to start and how this scheme works.

1. Find a few SMM agencies that you would like to train with.
2. Find a client who wants to develop his project using SMM technologies.
3. Contact the selected SMM agencies with a business proposal: you give them clients and your free time - they give you skills and a small percentage of the order.
4. Start cooperating with an agency that will offer the best conditions.
5. After training, make a plan for the future: continue working in an SMM agency, become a freelancer, or open your own studio.

This method has a simplified version. You are applying for cooperation not to an SMM agency, but to a freelancer. If a specialist is in demand, then he will gladly ship you a carload of small tasks for a symbolic fee.

Below you can see the main stages of the launch of the VK company. Most of the steps each user will be able to implement without preparation. If you have any questions, please consult your mentor. The same goes for other projects.

P.S. Click on the image for easy viewing

Option number 2. Training courses

Paid courses will help you quickly master the specialty and move on to independent earnings. Take a look at the programs below.

Online training in the Internet marketing agency "Envelope Monster"

Program "". This is a practical training course for specialists in promotion in social networks with training on your project.

After completing the course you will receive:

• access to the database of vacancies of the agency, which will allow you to start earning immediately after training;
• useful knowledge that is not shared on the Internet and public universities;
• an in-demand online profession with a free schedule and remote work;
• developed portfolio confirming your qualifications;
• smm-manager certificate and a letter of recommendation from the director of the Envelope Monster agency.

If it is more convenient for you to study on an individual schedule, then you can purchase a video recording of the course " Social Media Specialist, SMM Manager". This is the same theoretical material that goes without feedback and checking homework.

Education at the online university Netology

Program " SMM manager: business promotion in social networks". At the end of the course, each student will receive a diploma, which will be an excellent addition to the resume for employment. All questionnaires are in full view of large companies that invite the best students to work.

Training courses
Advantages	disadvantages
Acquisition of skills takes place under the guidance of experienced mentors	You have to pay for quality education
Already during the training, you can put knowledge into practice and earn	Work and study take up a lot of time
You will learn the main programs for smm specialists
In addition to technical skills, you will learn how to find clients and negotiate cooperation.
You will develop a portfolio and be able to confirm your qualifications with completed projects

Option number 3. Self-education

If you decide to learn how to become an SMM specialist on your own, start with small orders. Suppose you have studied the theory behind launching a marketing strategy.

Now you need to consolidate the skill. Visit freelance exchanges and find clients who need a similar service. Implement the project, get paid and move on to mastering a new SMM tool.

Dear readers. Now you have a general idea of ​​how to become a successful and in-demand smm specialist. You just have to choose the path of development and immediately proceed to its implementation. Subscribe to my blog updates and share the article with your friends. Good luck!

P.S. In that application a list of useful books, programs and publics has been compiled that will help you delve into the profession and find your first job.

The profession of an smm manager is steadily gaining popularity among progressive Russian (and not only) youth. And this is not surprising: the active computerization of commercial activities requires the participation of specialists in promoting websites, manufactured or sold goods, and services on the network. This is exactly what smm managers are required for - specialists in working with content and social networks.

Smm manager: responsibilities

Why do you think some posts get tens and even thousands of likes, while others go unnoticed? It's simple: the post was made effective by a professional smm-manager who knows how to create "cling" texts, use "explosive" topics and create "bright" titles.

He is well versed in the social media environment, understands their functionality, marketing, psychology, copywriting, seo. He knows how to work with a special, unique narrow-profile audience, and easily determines the preferences of the target group. Often SMM-specialists are familiar with the work graphic editors, versed in layout and programming. Another important plus is excellent knowledge of Russian or another working language.

Website promotion in social networks is an extremely dynamic process that requires an active life position, constant development, the ability to process huge amounts of information, and adherence to strict deadlines. In addition, a specialist should be able to use analytics sites, track user behavior and topics that are currently interesting.

Job Responsibilities of an SMM Manager

• Development of a website / product / service promotion strategy. The manager independently or with the help of full-time marketers determines the target audience, its needs, interests, monitors behavior, placement and location on the network. The smm-specialist also develops a loyalty system for target visitors to the Internet resource, improves the usability of the site.
• Development of an advertising Internet company. The employee prepares a plan for placing advertising on the network, determines its budget, directions, monitors the change in conversion.
• Monitoring the reputation of the company in the network. The specialist monitors public opinion about the quality of the company's services / products, directs users' opinions "in the right direction", works with problem customers, complaints, objections, removes negative reviews or "sharp" comments from the site that can damage the company's reputation.
• Creating and posting quality content. As a rule, employers often require experience in writing articles, posts, creating and editing pictures, and video editing skills from an SMM manager.
• Posting information about the company on social networks. This is one of the main responsibilities of an SMM specialist.
• Analysis of competitor activity. The employee monitors the activity of competing companies on the Internet, analyzes their working methods and adopts the most effective ones.

An smm manager can work both remotely and in the office according to a 5/2 schedule. (Why one of the most promising forms of labor, read the link.)

A person who is lazy, measured, typing phrases on the keyboard with one finger, this profession will obviously “not like”.

That is why recruitment managers pay attention to such qualities of candidates for this position:

• analytic skills;
• strategic planning skills;
• experience of successful forecasting;
• sociability;
• broad outlook, fast learner;
• stress tolerance;
• sense of humor.

How much does an SMM specialist earn? Varies, depending on the regions. For example, in Moscow he can earn 30-80 thousand rubles, a professional with an experience of 5 years or more can find a job for 100-120 thousand rubles. In addition, smm managers often create personal communities, successfully promote them on social networks and make good money on advertising.

You can learn important skills in this profession from this video:

Alena Podboronova, head of the SMM department of the Comunica agency

What education did you receive?

I graduated from the State University of Management with a degree in Marketing, I have a master's degree in strategic management from the Synergy University. I have been working in SMM for 10 years.

What are the responsibilities of an SMM specialist?

I am the head of the SMM direction, so my functions are more strategic and controlling: preparing proposals, monitoring current projects, analytics based on the results of campaigns or monthly work.

How is the working day of an SMM manager?

As in many other areas, there are positions of different levels. At the very beginning of my journey as an assistant, I was engaged in collecting analytics, searching for sites, posting publications and moderating groups. Having gained experience, I wrote posts, sometimes I chose and made images for them myself.

Gradually grew up to independent advertising campaigns (setting, tracking the implementation of goals) and writing strategies.

In general, the SMM manager develops strategies for the company's presence in social networks, involving activities and ways to attract the audience, conducts targeted advertising campaigns and manages communities, integrates the company's activities in other channels into social networks, writes reports on the results.

How did you move up the career ladder before taking the position of a manager?

I started my career with an internship at Vimpelcom (now VEON, TM Beeline). After the internship, she worked at the Comunica agency as a project coordinator. Then she changed three digital agencies, where she gradually gained experience in the direction of Social Media. And then she returned to Comunica again.

So in five years I grew from the position of an intern to the head of the SMM direction.

By what criteria did you choose an employer?

I usually did not look for a job, rather it found me. But it has always been important to me what kind of clients the agency has. I was interested in the experience of the agency team, because I wanted to study, improve my professionalism. And so I tried to choose places with large clients and a strong team.

Tell us about the pros and cons of your profession.

The main positive thing is that I am constantly developing. On the one hand, in your own direction: you have to follow trends, technologies, and innovations. On the other hand, in a broader sense: each new client is a new business, new knowledge, you immerse yourself in the world of the customer, study his products and look for a creative approach.

I can't single out any specific cons. Is that I almost do not use - enough at work.

What is the average income of an SMM specialist?

The salary of an SMM manager strongly depends on his experience, responsibilities, agency or company level, additional skills and how he uses them in his work. On average, the salary of a normal specialist in the market starts from 60 thousand rubles.

What qualities should a good SMM manager have?

First of all, he must be a strategist. not only creates and leads groups - he needs to correctly identify the audience, find out its interests, insights, look to the future, follow trends, analyze and draw conclusions, be able to calculate efficiency both in the short and long term.

An SMM specialist must be well versed in the technical part of the work of social networks, understand their functionality, and most importantly, follow the innovations. By the way, knowledge of graphic editors and layout will be a big plus in the resume.

Freelancing, your own business or hired work? What format is the most effective and in demand?

All three options are viable. Firstly, the choice depends on the specialist: how he knows how to plan his time, how much he can be focused on tasks while working remotely. Second, from the client. For some, it is really unprofitable to keep an SMM specialist in the office.

I think it's better to work in a professional creative team. From personal experience: after some time of freelance work and my own small business, I realized that I was more interested in agencies.

The main stereotype in relation to the profession of SMM-specialist?

The most important thing is that an SMM specialist must be popular in social networks.

Today, almost everyone shares information on social networks. What separates an amateur from a professional?

The amateur either doesn't have it or doesn't want to use it.

Many people forget that time passes, everything changes, develops. What worked three years ago doesn't work now. I often end up on pages and profiles that follow five-year-old trends.

Working in social media is no longer as easy as it seems. It is not enough to register, catch up with subscribers and believe that everything will go by itself. Like any business, working in social networks requires time and effort.

No matter what education you have, you must know the basics of marketing. Otherwise, later, in the process of work, you will get lost in terms and will not understand what customers want from you.

Never stop improving yourself. Every day I spend at least an hour to “go over” advertising sites, find out marketing news and read a couple of articles or cases.

Raise your level of English! Read foreign books and websites on SMM and related areas: digital, PR, advertising.

Don't be afraid to voice your ideas, no matter how silly they may sometimes seem.

When using materials from the site, the author's indication and an active link to the site are required!

SMM stands for Social Media Marketing or social media marketing. An SMM specialist or SMM manager promotes a company, its brand, goods and services on social networks - Vkontakte, Facebook, Twitter, Instagram, Google+, Odnoklassniki, Youtube, Telegram and others.

The profession of an SMM specialist involves complex, multi-purpose work - writing posts, maintaining publics, advertising, communicating with visitors and customers, launching activities for users, and other tasks. Such work requires constant communication and being online. You need to prepare mentally for this.

To better understand who an SMM specialist / manager is, I will describe how he looks from the outside:

Artem, my colleague "in the shop", did not work at his desk, but sat on the couch all the time. He had a laptop on his lap, an iPhone on the left, a notebook and a tablet on the coffee table. Constantly something beeped, buzzed and vibrated. He regularly picked up the phone, looked, laughed, poked and ran his finger across the screen and whispered something with his lips. Nobody called him, but they wrote and liked tons and he kept track of everything and reacted to everything.

Places of work

SMM managers work in Internet agencies, digital agencies and in companies that build sales and promotion through social networks.

Tasks and responsibilities of an SMM specialist

The main responsibilities of the SMM manager are as follows:

Requirements for an SMM specialist

As a rule, the SMM manager is required to:

• Competent speech (oral and written). Ability to write interesting texts.
• The ability to develop communities and attract subscribers without cheating and their direct purchase.
• Experience in targeted advertising. Knowledge of programs and services that automate and simplify work (for example, Cerebro Target or Pepper.ninja).
• Knowledge of web analytics (Google Analytics, Yandex.Metrica).

Sometimes the requirements for an SMM specialist include:

• Experience and portfolio of completed projects.
• Knowledge of graphic packages for photo processing, creating pictures and infographics.
• Excellent knowledge of English.
• Event organization experience.
• Knowledge of marketing and the ability to promote products and services in the market.

The first way to become an SMM manager is through self-learning and freelancing. The development of your publics and blogs (for example, about a hobby or an interesting topic), freelance work with entry-level orders in six months or a year will give you practical experience and allow you to develop a portfolio. This, in turn, will give a chance to get a job in a digital agency and grow to a professional. This is one of the shortest paths to the profession, but it requires self-discipline.

The second way to become an SMM specialist is to get a degree in PR, journalism, marketing or take courses in SMM and find a job in social media promotion. Even an entry-level position is suitable - an assistant SMM specialist or a copywriter. In the process, you can quickly gain experience, grow and start leading serious projects.

SMM specialist salary

Market analysis shows that SMM-specialists earn from about 30 to 90 thousand rubles a month. The higher the salary, the closer the SMM manager is to marketing and the more serious the tasks he solves.

I welcome you to the blog InetSovety.ru. From this article, you will learn who an SMM manager is, what he does and how to master this Internet profession. We all use the Internet for our own purposes, but we cannot influence the system in any way. One of the most popular places where all participants gather virtual reality are social networks. Ordinary users use all their possibilities, including the purchase of all kinds of goods.

However, no one thinks about where these opportunities come from, that is, who gives them. And does it SMM specialist. Who is this, what does he do, what is he for? Let's look at these questions in turn.

The concept of SMM specialist and the tasks that he solves

Who is a social media manager and what does he do? To begin with, let's deal with the very concept of SMM.

Deciphering SMM sounds like Social Media Marketing, or social media marketing. This is an integral part of promoting the interests of companies through the Internet, or rather through social networks (personal pages, groups). All these activities are carried out by the SMM.

It should be noted right away that the services of such a specialist are by no means cheap, so if you are just starting to run your business, you will need to prepare for the upcoming financial expenses. However, believe that thanks to the services of such an employee, you can get much more than you spend at first.

So, who is this SMM specialist? Let's figure it out.

Features of the profession

A SMM manager is a person who promotes a business. However, this is a very painstaking work, so if at first glance it seems to you that working in social networks or blogs is easy, then this is not so. In fact, the SMM specialist must also solve many other tasks, namely:

• study the needs, interests, tastes of the audience, on the basis of which a strategy for the further development of the project is being built;
• respond to user requests, study comments, and then respond to them;
• hold various events to attract new customers - contests, quizzes;
• develop interesting internet applications for social networks;
• create channels on various video hosting sites;
• SMM manager is responsible for advertising campaigns aimed at promoting business on the Internet;
• maintain all accounts or communities associated with the company, as well as moderate them;
• work with freelancers;
• optimize content for the needs of a blog or community on a social network.

But that's not all that the SMM manager does. Moreover, these items are not his duties. These are just the tasks that such a specialist faces. In addition to them, he is engaged in:

• community management;
• work with the interfaces of sites, groups in social networks, etc.;
• creating a start page and additional tabs on the pages of the project he leads;
• monitoring and analysis of the functioning of all implemented systems;
• highlighting leaders among the target audience, and ensuring close interaction with them;
• creation and maintenance of corporate accounts in social networks or blogs;
• carrying out advertising and marketing moves, but in a veiled form.

That is, if we consider the question of who an SMM manager is from a different angle, then we can definitely say that this is a universal specialist who combines skills:

• marketer;
• advertiser;
• moderator;
• administrator;
• official representative of the company.

Now you know who an SMM specialist is and what tasks he solves. However, this is not all, because, in addition to solving these tasks, such an employee also has a number of responsibilities. Let's take a look at them.

Professional responsibilities of an SMM specialist

Responsibilities SMM manager quite voluminous, so it must be a responsible person, self-confident, able to make the right decisions and recognize profitable partners in people.

• forms and promotes SMM products;
• engages in pricing;
• conducts advertising campaigns in social networks;
• finds new clients, while continuing to maintain partnerships with current ones;
• analyzes the activities of competing companies;
• studies new trends in a particular area of ​​business, and implements them in your project;
• creates comments with which you can maintain a good image of the company;
• manages various projects.

That's all the responsibilities of an SMM manager. At first glance, it may seem that this is all very difficult, and indeed: if you decide to connect your life with promotion in social networks, then be prepared for the fact that at first you will have to overcome some difficulties. However, you will soon get used to it, and it will be much easier and more interesting for you to perform the functions of an SMM specialist.

Advantages and disadvantages of the SMM profession

An SMM manager is a very difficult profession, which, in addition to a lot of advantages, also has its negative sides. But first, let's look at the main advantages of this position.

1. Great demand for SMM services, due to the rapid development of marketing in social networks.
2. More trust and respect for the user. In contrast to the advertising worker, to whom quite often people express outright antipathy, this employee is much more trustworthy. SMM manager of social networks has nothing to do with direct advertising, but does it all hidden, carefully and competently, and most importantly, unobtrusively.
3. A wide range of users to create a target audience.
4. Relatively low cost of advertising.
5. Opportunity to find new clients.

There is only one minus of this profession, but it adds a significant fly in the ointment to a barrel of honey. Due to the fact that an SMM specialist is, roughly speaking, a freelancer (that is, he is often a freelancer), potential employers, unfortunately, cannot always imagine the scope of work he performs. Accordingly, they may underestimate its importance in the social media business world, which will negatively affect the salary of such an employee. Otherwise, this profession is one big plus.

Requirements for the SMM manager

Understanding and knowing who this SMM specialist is and what he does is not enough to decide whether you are ready for all the difficulties associated with this profession. In addition, you should be aware of what knowledge and skills such an employee has. Without this, you will not be able to work in this position.

As for personal qualities, the SMM should have:

• communication skills, that is, to be sociable and have a large vocabulary;
• creativity, that is, to have great creative potential;
• the desire to reach new heights;
• thirst for self-improvement;
• the ability to conduct a thorough analysis of the information received;
• the ability to think systematically, logically and consistently;
• such a character trait as self-organization;
• the ability to navigate oneself and orient others to achieve positive results from joint activities;
• independence;
• the ability to quickly and efficiently solve tasks;
• the ability to creatively and easily express their thoughts, and at the same time convey them to other users;
• a good sense of humor (this quality will definitely come in handy when creating an advertising campaign).

In principle, these are all the requirements for such an employee as a SMM worker. If you are confident that you will cope with all the tasks set, and you have all the above qualities and skills, then it will not be difficult for you to overcome the path up the career ladder.

How and where can you learn a profession?

How to become a SMM specialist? First of all, you must master:

• the basics of creating and promoting contextual advertising Google Adwords and Yandex Direct;
• the essence of working with Internet statistics and web analytics;
• internet communication skills;
• basic rules of work in social networks;
• SEO rules;
• bases and;
• web technologies.

Training for an SMM manager can be completed at many universities and institutes in Russia. Of course, most of them are located in Moscow, and the most popular educational institutions are:

1. NRU "Higher School of Economics".
2. RGUNG named after Gubkin.
3. MGUMO MFA of Russia.
4. MSTU named after Bauman (the so-called "Baumanka"), etc.

It should be noted right away that how to become an SMM specialist is not taught in these educational institutions. However, they will be able to give you all the necessary knowledge in the field of marketing and the exact sciences, which you will then be able to successfully use in order to start working in social networks as a SMM manager.

You can get the necessary skills to promote your business in social networks by signing up for online training at the University of Internet Professions netology .

Career advancement

You must remember that at first SMM for beginners can sometimes be very difficult. You will have to go through many steps that will gradually lead you up the career ladder to the desired position. But first you have to work:

• moderator in a group on social networks;
• leading his blog on the Internet;
• SEO optimizer;
• freelancer, copywriter, web designer;
• advertiser or publicist.

Of course, in order to become a SMM worker, it is not at all necessary to get a job at each position (or study at the institute) separately. Nothing prevents you, while working in one of these areas, to study another in parallel. Thus, you will save time and money, because you will know exactly what qualities and skills such a specialist as a social media manager combines in himself.