The smm-manager profession is confidently gaining popularity among progressive Russian (and not only) young people. And this is not surprising: the active computerization of commercial activities requires the participation of specialists in the promotion of sites on the network, produced or sold goods, services provided. This is exactly what smm-managers are required - specialists in working with content and social networks.
Smm manager: responsibilities
Why do you think some posts get tens or even thousands of likes, while others go unnoticed? It's simple: the post was made effective by a professional smm-manager who knows how to create "catchy" texts, use "explosive" themes and create "bright" titles. Such work must be placed in so that a potential employer can see it.
He is well versed in the environment of social networks, understands their functionality, marketing, psychology, copywriting, seo. He knows how to work with a special, unique narrow-profile audience, and easily determines the preferences of the target group. Often smm-specialists are familiar with the work of graphic editors, they are versed in layout and programming. Another important plus is excellent knowledge of Russian or another working language.
Website promotion in social networks is an extremely dynamic process that requires an active life position, constant development, the ability to process colossal amounts of information, and adherence to tough deadlines. In addition, a specialist should be able to use analytics sites, track user behavior and topics of interest at the moment.
Job responsibilities of the smm manager
- Development of a website / product / service promotion strategy... The manager independently or with the help of in-house marketers determines the target audience, its needs, interests, monitors the behavior, placement and location in the network. Also, an smm specialist develops a loyalty system for targeted visitors to an Internet resource, improves the usability of the site.
- Development of an advertising Internet company... The employee prepares a plan for placing advertising on the network, determines its budget, directions, monitors the change in conversion.
- Control over the company's online reputation... The specialist monitors public opinion about the quality of the company's services / goods, directs the opinion of users "in the right direction", works with problem clients, complaints, objections, removes negative reviews or "sharp" comments from the site that can harm the company's reputation.
- Creation and placement of quality content... As a rule, employers often require experience in writing articles, posts, creating and editing pictures, and video editing skills from an smm manager.
- Placing information about the company in social networks ... This is one of the main responsibilities of an smm specialist.
- Analysis of competitors' activity... The employee monitors the activity of competing companies on the Internet, analyzes their working methods and adopts the most effective ones.
An smm manager can work both remotely and in the office on a 5/2 schedule. (For why one of the most promising forms of labor, read the link.)
A lazy, measured person who types phrases on the keyboard with one finger will clearly not like this profession.
That is why recruitment managers pay attention to the following qualities of candidates for this position:
- analytic skills;
- strategic planning skills;
- experience of successful forecasting;
- sociability;
- broad outlook, quick learning;
- stress tolerance;
- sense of humor.
How much does an smm specialist earn? Differently, depending on the regions. For example, in Moscow, he can receive 30-80 thousand rubles, a professional with an experience of 5 years or more can find a job for 100-120 thousand rubles. In addition, smm managers often create personal communities, successfully promote them on social networks and earn good money on advertising.
You can get important skills in this profession from this video:
Greetings, dear friends. Today we'll talk about one of the interesting professions in which you can work and earn decent money. Considering that we are all constantly connected with social networks and spend almost all our free time there, it is also possible to find work there. Which one? Highly paid !!!
The smm specialist profession has appeared recently. With the development of social networks, it is becoming more and more in demand. Work smm manager and is based on the objectives and principles of smm marketing.
Smm marketing tasks
Smm ( Social Media Marketing- marketing in social media) - work to attract the attention of the target audience to the site, brand, company or product through social platforms.
Tasks of this direction in marketing:
- promotion of web resources, products or services through social. networks;
- unobtrusive posting or encouraging posting of information, links to a resource in topics;
- stimulating users' interest to switch to full version site from social. networks;
- viral marketing - the distribution of advertising on a social network using likes, reposts, etc.
Smm specialist who is this
Social Media Marketing Manager is a person involved in drawing attention to a brand, product, website through social networks. The main task is to interest and attract target subscribers with the offer, form a positive image of the product, provoke actions to go to the main page of the site or purchase the proposed product. The marketer must conduct covert advertising so as not to alienate users.
Functions of a smm specialist:
- administration and moderation of groups and communities - attracting, encouraging users to advertise a group on their pages, suppressing obscene expressions, answering questions from participants, maintaining topics;
- scheduling articles and topics for social platforms;
- preparation of videos for promotions;
- placement of fresh materials;
- analysis of traffic, sources;
- miscalculation of work efficiency;
- miscalculation of the advertising budget.
How to become an smm specialist
Due to the novelty of the specialty, the profession of a smm manager is not taught in educational institutions. At various online courses, seminars and trainings, you can get the knowledge that an smm specialist should own, who it is and what he does. A professional must have the knowledge and skills:
- a psychologist - to be able to communicate, predict the reaction of users, reduce the negative reaction of the audience;
- analytics - be able to analyze the results of your work, look for effective tools;
- marketer - to recognize your target audience, to know in which communities it communicates;
- copywriter - be able to create interesting, attention-grabbing, unique selling content.
For successful work necessary:
- know and be able to buy likes, reposts, retweets, offers, etc .;
- process photos in a graphics editor;
- be able to work with animation, memes;
- come up with interesting texts for posts that correspond to the customer's topic;
- know the basics contextual advertising, internet statistics, SEO, СМS;
- be able to analyze internet traffic.
How much smm manager earns
Salaries of specialists in the field of social marketing. networks can vary greatly. The income range ranges from 5 to 100 thousand rubles, depending on the following factors:
- region of the customer;
- work experience and qualifications;
- amount of work;
- employer;
- remoteness of work.
In the regions, the average salary of a specialist's SMM ranges from 25 to 30 thousand rubles, in Moscow he receives an average of 50-60 thousand rubles, and in St. Petersburg 40-50 thousand rubles.
The qualifications of the manager are of great importance. A beginner specialist can receive from 25-30 thousand rubles. in Moscow. Experience in smm marketing from a year allows you to receive a salary from 30 - 40 thousand rubles per month... A professional with at least 2 years of experience, well-versed in SEO tools, web analytics, can make money in Moscow from 50-60 thousand rubles... Good command of foreign languages, in addition to the above skills, increases the lower wage threshold from 70-90 thousand rubles.
Full-time work on the staff of a firm or agency is paid higher than remote work. In agencies, managers conduct several projects at the same time, respectively, their salaries are higher than those who work on one project in the company.
The salary depends on the size of the organization. In large companies, the salaries of SMM managers are higher than in medium and small firms.
The profession of a smm specialist is promising and well paid today. Demand for Social Marketing Professionals networks are constantly growing. Having enough knowledge, constantly studying, you can master a demanded profession with a constant income.
Respectfully yours, Galiulin Ruslan.
To grab the attention of your audience, publish regularly and very deliberately. A competent SMM specialist draws up a content plan (for a week, one or several months) and, as necessary, corrects it in order to promptly respond to current news feeds.
To facilitate this work will help third party services... The simplest is SMMPlanner, where you can schedule up to 100 publications per month for free. In addition, Publbox and Amplifr provide recommendations on topics and times of publications, as well as keep statistics.
This is how the post scheduling window looks like in SMMPlanner
Olesya Melnik
Writes about design and marketing at Skillbox. From 2011 to 2017, she wrote about business in the business media, co-founder of the copywriting agency "Paragraph".
2. Write competently and fun
As with design, the marketer deals with the content on his own or oversees the work of the copywriter. Even if an SMM specialist does not write himself, he will have to communicate with users, respond to comments and messages, and evaluate the work of a copywriter.
Important!
An SMM specialist must be able not only to write correctly, but also to feel the style of the community in order to communicate with the audience in its language.
In order to avoid mistakes, it is better to check spelling, punctuation and stylistics using online services, for example, Test The Text, Spelling, Yandex.Speller or Glavred.
4. Be able to handle photos
Posts with images get 94% more views compared to texts without images, experts say. Wishpond estimates that Facebook posts with photos are 120% more popular than other content, and tweets with images get 18% more clicks.
A professional SMM specialist works on the style and visual concept of the community, decides how to illustrate information, monitors the quality of images, works with photographers and designers.
Small projects do not always have a designer, and the work with images falls to a social media specialist. In this case, it is important at least at a basic level to own graphic editors Adobe Photoshop, Pixlr and Lightroom. And with Canva or Recite, even a novice can create stylish images from ready-made templates.
An example of Instagram posts with the same style
5. Communicate with the client in his language
Tune in to ongoing dialogue with your audience. Even if the community is not created for direct selling, it is important to be as customer-centric as possible and realize that social media is the face of the company. Consider the interests of the community when determining how you communicate with it.
From useful tips, inspirational quotes and funny pictures will be of little use if your followers don't feel important. Responding to them on time, handling negativity and tackling difficult issues is an important part of working on social media.
Use Chotam, Facebook Pages Manager and VK Admin.
It is always pleasant for the subscriber to receive personal answers, and not stereotyped
6. Get what you want from opinion leaders
As soon as a popular video blogger or musician appears in a brand's T-shirt, the audience will immediately distinguish him from the crowd. To work effectively with celebrities of all levels, you need to have a good understanding of the interests of your followers. The fame of a character does not at all guarantee absolute success: teenagers are unlikely to be impressed by the recall of a rock idol of the eighties or a famous politician, and a mature audience is difficult to influence with the help of a young YouTube star.
When communicating with an influencer, it is important to control his presentation of the material, correlating with the interests of the brand, and choose interaction mechanics that will definitely affect his audience.
The SMMshchik profession has been conquering the market over the past few years. Why? This can be explained very easily - companies began to look towards social networks as a source of additional customer flow for their products.
But despite the popularity of this profession, many still do not know or do not understand: who it is and what he does.
In this article, I will give a complete answer to such a question as "SMM specialist - who is this, what does he do and how to become one." But I will not share with you some theoretical knowledge, but my experience in this profession.
Go!)
SMM specialist - who is this
Before we dive into this profession, let's first get to know the acronym CMM.
SMM (SMM) comes from the English words Social Media Marketing, which means "social media marketing".
SMM specialist or SMM manager is a person engaged in the development and promotion of an account in social networks, attracting and engaging subscribers, as well as creating a positive image of the company on the Internet.
In fact, an SMM manager is a link in the chain: business - social network - client - sales.
Thus, the “SMM specialist” profession involves comprehensive work on the promotion strategy and positioning of the company in social networks such as VKontakte, Facebook, Instagram, YouTube, Odnoklassniki and others.
Responsibilities of the SMM specialist
Despite the popularity of this profession, employers, and the specialists themselves, cannot clearly define the scope of what an SMM manager should do. Let's take a look at this issue.
An SMM specialist, according to the employer, is a man-orchestra who must set up advertisements, write posts, conduct contests, take beautiful photographs, look for new customers, increase sales, and much more interesting things. Here is a typical vacancy for the “SMM Manager” position:
- Creation and placement of quality content
- Development of an advertising Internet company (target)
- Competitive market analysis
- Maintaining pages on all sites
- SRM work
- Setting up targeted and contextual advertising.
- Conducting advertising campaigns on different platforms
- Work on Google AdWords, Yandex.Direct. Social network
- Content Planning (Instagram)
But does an SMM specialist really have to have such skills? In fact, yes and no at the same time.
So, in order not to fall into the trap called “what should I do,” I want to tell you what an SMM specialist should really do. For convenience, I have divided his entire range of responsibilities into several blocks:
Block one: planning
Planning is the first thing an SMM specialist starts with. This block is responsible for the path of business development in social networks. Conventionally, we have point A - this is where we are now and point B - this is where we want to come, and planning is the path between these two points.
Let's now look at what exactly is included in this block:
Collection of information
This is the first thing an SMM specialist starts with. In order to plan steps to promote the business, the SMM must understand what the company is doing, what is its target audience, what price range of products, how the business is developing on the Internet, are there any large and well-known competitors, etc.
In general, in this block of SMM, the specialist must clearly understand what the market is, who are the potential customers and what place a particular company occupies in the niche.
Drawing up a portrait of the target audience
We are smoothly moving from collecting information to detailed elaboration, and the first is the target audience. The SMM specialist carefully develops a “client's portrait”, which includes a list of problems, desires, pains, dreams of the client and a description of how a specific product can solve or fulfill them.
This stage is very important, since the success of the future promotion of the business will depend on it, because the SMM will already clearly understand who and what he is offering.
A SMM specialist also develops a business development strategy in social networks: what result it should come to, how long it takes, what tasks we must complete, what methods and methods we will use, what resources will be involved, what budget, etc.
In general, the development strategy in SMM is a general plan for promoting a business for a long period of time with the identification of specific tasks.
Drawing up a content plan
The last task in the planning block is, which includes a list of specific topics for publications for a specific period, for example, a week, a month, a quarter, half a year, or a year.
Basically, this is what the SMM specialist will broadcast on social networks.
example of a ready-made content plan Block two: working with content
After the strategy has been developed, the deadlines and tasks have been determined, the SMM specialist proceeds to the next part - this is working with content for social networks. This block includes both textual and visual information.
Working with text content
An SMM specialist must have the skill of writing selling, engaging, informational, training and other types of texts for various social platforms. After all, do not forget that the main channel for communicating with the audience is text. But this does not mean that you cannot find a professional copywriter for your team;)
Working with visual content
In addition to text, an SMM manager must be well versed in the visual design of text content, that is, find interesting pictures, catchy videos or photos. Of course, an SMM specialist does not have to be a designer, but the skills of working in graphics programs will be an undoubted advantage.
Block three: working with the audience
Planning and content is just the preparatory part, the main work lies in working with the audience. All interaction with potential customers can be divided into two areas: attraction and engagement.
Engaging an audience
The main task of this area is to gather a new target audience using various communication channels:
- advertising: The SMM should be able to find opinion leaders or bloggers who have a target audience;
- mutual PR: this channel involves an agreement with a blogger, businessman, opinion leader or other participant in the social space about two-way advertising on a free basis, that is, you will tell about it in your community, and he will talk about you in his;
- viral content: creating content in a group that quickly spreads to a wide audience or affects a trending event in the world.
Engaging your audience
The main task of this block is to work with an existing audience, to maintain activity and interest using the following tools:
- communication: creating polls in a group, answering customer questions, voting, feedback, collecting reviews, opinions, etc.;
- cleaning from bots, obscenities and unnecessary comments: agree that it is more pleasant to read the tape, where all the answers are "on business" and from real people, and not constant spam or skirmish "like in the 90s." Plus, if you have order in the comments or discussions, it will create a positive image about your brand;
- objection processing: this is a very important block for dealing with engagement. Indeed, our clients are not always satisfied with everything: someone is not satisfied with the price, someone is not satisfied with the terms of delivery or payment, and the SMM specialist must competently handle these objections so that the person has a positive impression of the company, that is, the basic skills in sales will be completely not superfluous;
- creation of active events: holding contests, marathons, sweepstakes, flash mobs, promotions, etc.
Block four: analytics
So we come to the final block - this is statistics. An SMM specialist must be able to analyze the results of his activities and make the necessary adjustments, for example, in the content plan, in advertising campaigns or in working with objections to obtain greater efficiency.
These are the duties that the SMM specialist should perform. Please pay attention to the fact that there are tasks that are performed at the beginning of work, there are those that are at the end, but most of the responsibilities are the permanent work of the SMM. Now let's look at how much an SMM manager can get.
How much does an SMM specialist earn?
Work for hire
As for the regions, the salary of an SMM specialist varies from 20,000 to 60,000 rubles.
An example of a vacancy for a SMM specialist in Lipetsk As for Moscow and the Moscow region, wages there start from 50,000 to 100,000 rubles.
An example of a vacancy for an SMM specialist in Moscow Freelance work
If you want to work "for yourself", that is, independently look for clients for SMM promotion, then the price for such services starts from 5,000 rubles per client to infinity, since everything here will directly depend on your skills and portfolio.
An example of the price list of one of the SMM specialist on the freelance exchange How to become an SMM specialist from scratch and for free
If you decide to master this profession, then you can do this in six ways: specialized courses, books on SMM, free projects, internships in marketing agencies, maintaining your account and freelancing exchanges. Let's consider each of them in detail.
Specialized courses
I will not describe this point for a long time. All you have to do is search for "CMM courses" or find marketers who specialize in this area and choose the course that suits you. In addition, now there are a lot of free courses, marathons or webinars, so you can find training for every taste and color.
SMM Books
If you don’t have the time or funds to buy courses yet, then books can be excellent guides to the world of SMM.
Here is a selection of books, thanks to which, you can get a high-quality theoretical base in this area:
- Instagram administrator. Earning Guide
- Tough SMM. Get the most out of social media
- Targeted advertising. Right in the bull's eye
- SMM FROM ZERO. Secrets of social media promotion
- Social media marketing
- SMM for beginners
- SMM Training. Principles of making money on Instagram
- Guerrilla social media marketing. User manual for SMM manager
Free projects
If you have already received the theoretical part or want to see all the subtleties of the CMM in practice, then free projects will be an excellent start for you, where you can gain experience and get material for your portfolio.
For example, you can find such projects in groups on VKontakte by searching for "looking for an administrator", "group administrator".
An example of a recruitment announcement for a group development project on VKontakte Marketing Agencies Internship
Many agencies or companies want to nurture their own SMM specialist. And this is a great chance for beginners to get their first experience, but, however, for a minimal fee in this area.
In order to find such employers, go to any site where vacancies are posted, enter in the search “SMM specialist” and put the filter “no experience”.
An example of vacancies in the direction of SMM for beginners Maintaining your account
Yes, don't be surprised at this point, because your social media account is a great platform to gain experience in writing content, placing ads, or working with an audience.
The main thing is to choose your niche, compose a portrait of the target audience and post content regularly.
Personally, when I studied the SMM sphere, I started with this method - I kept my Instagram account as a blog about remote earnings on the Internet. And I have received offers to maintain other accounts.
An example of one of the proposals for maintaining an account on Instagram Freelance exchanges
Freelance exchanges are where you can find your first customers. But don't count on a lot of money right away, remember, first you need to gain experience and build a portfolio.
Choose an exchange, register on it and take on any orders via SMM or maintaining accounts on social networks.
Let's summarize
After reading this article, I think that the question "Who is an SMM specialist" does not arise for you. Now you know what kind of profession it is, what skills you need to have, how much he earns and how you can master this field of activity for free.
Yes, indeed, now the SMM specialist is a very popular profession, but there are still few good specialists in it.
And if you decide to plunge into the world of SMM, then my advice is to start with courses or books, and then gradually move on to practice, for example, find a project or maintain your account. At first, this is to bring a minimum income, but with the growth of your competencies, you can earn from 50,000 rubles a month.
Hello dear readers. In one of the previous articles, we did - sorted out salary, responsibilities and other nuances. Today we will delve deeper into the topic and talk about how a beginner to become a smm specialist from scratch. After studying the material, you will learn how to relate to the specialty correctly, receive a list of necessary skills and will be able to choose the appropriate training option.
Let's start with an example that will allow you to dive into the topic and appreciate the importance of the specialty. Imagine that you are faced with the task of promoting a small group of 100 people to 20,000 subscribers. The project can be implemented in a fast and slow way, which differ in key criteria:
| SMM type | A fast way based on spam, fake contests and other prohibited techniques. | The slow way, built on the development and implementation of smart marketing strategies. |
| Price | Everything is as cheap as possible. | A market price is set, which will be calculated based on the specifics of the project. |
| Followers | "Shops of Astrakhan", "Nina Clothes", "Vasya Obuv" and other users who are useless to the customer. | Each user is a potential client, since the specialist has carefully worked out the portrait of the target audience. |
| Result | 20,000 subscribers in 1-2 weeks. | 20,000 subscribers in 1-2 months. |
| Long term effect | After a small spike in sales, stagnation begins: the community loses its reputation and attracted subscribers. | The community is developing, increasing sales and constantly attracting new target customers. |
Serious business owners are not interested in fast and cheap ways to promote. - people understand that only a high-quality target audience will make a profit. Therefore, further we will consider only those recommendations that will help you become a sought-after smm-specialist and get many high-paying orders. Get ready for solid learning and continuous practice.
Step # 1. Develop the right attitude towards the specialty
If you are starting from scratch, then you do not need to evaluate your future profession in terms of monthly income, prestige, trends or career growth. - these are all external attributes that are constantly changing and are of secondary importance. You should enjoy the work that you can do beingsmm specialist. If you ignore this moment at the first stage, then you will quickly get exhausted, stop at the initial level and never become a pro. Consider this moment and watch the next video.
Lecture on how to choose the right profession and never regret it
Step # 2. Understand the key skills of an SMM specialist
The main skills of an smm specialist are tied around the following blocks: developing a general strategy for promoting a company in social networks, setting up targeted advertising, working with various content formats, managing a target audience, designing an interface, connecting mobile messengers, interacting with opinion leaders, conducting analytics and tracking potential actions. customers from point A to purchase, the implementation of classic marketing concepts and managerial skills to work simultaneously with many multidirectional tasks.
Below is a detailed checklist, where Damir Khalilov (head of the GreenPR SMM agency) gives a detailed transcript of the skills of a successful smr. It is clear that not for all tasks all of the listed points should be implemented in one person. However, this is exactly the benchmark that many prestigious cmm agencies are guided by when hiring new candidates.
Key SMM Specialist Skills Needed to Prepare an Overall Strategy
Key skills of an SMM specialist required for working with social networks (Part 1)
Key skills of an SMM specialist in the field of working with social networks (Part 3)
Key skills of an SMM specialist in the field of working with popular mobile apps
Key skills of an SMM specialist in the field of working with content
Key skills of an SMM specialist in the field of working with the target audience
Key skills of an SMM specialist in the field of design and branding of promoted communities
Key skills of an SMM specialist when working with influencers
Key skills of a smm specialist in the field of analytical research
Key smm specialist skills required for project management
In addition to all of the above, each SMM specialist will have to deal with additional skills, the range of which will depend on the conditions of the project, the individual wishes of the customer and the chosen promotion strategy. Will need to involve the people of Beijing in the project - get ready to hire a translator or learn the language yourself; you need to reinforce the text material with infographics - think about preparing design layouts. In most cases, SMM specialists do not have time for self-education outside the region, so they try to recruit a team of proven performers who are ready to quickly and efficiently prepare the missing materials. This is not easy and will require a lot of practical experience.
How to assemble a team for an SMM specialist for a specific project
Step number 3. Master the theoretical minimum for SMM
Without education, it will not be possible to take expensive projects and bring them to the desired result. The most convenient way to do this is through, which help to avoid unnecessary mistakes and quickly learn everything you need. Next, we will recommend several online schools with quality programs, after mastering which you will receive a ticket to the profession.
Online training in the Internet marketing agency "Envelope Monster"
Here, pay attention to the program "" - this is a practical course for training specialists in promotion in social networks with training on your project (there is a free introductory lesson and installments). After completing it, you will receive:
- Access to the agency's vacancy database, which allows you to start earning immediately after training.
- Useful knowledge that is not shared on the Internet and public universities.
- with a free schedule and remote operation.
- A completed portfolio confirming your qualifications.
- Smm-manager certificate and letter of recommendation from the director of the agency "Envelope Monster".
If it is more convenient for you to study according to an individual schedule, then you can purchase a video recording of the course " Social Media Promotion Specialist, SMM Manager"- this is the same theoretical material that comes with feedback and checking homework within 60 days from the date of payment.
Webinar from CONVERT MONSTER on creating effective content for Facebook and Vkontakte
Study at the online university Netology
Here we are interested in the program " SMM manager: business promotion on social networks". After the course, all students receive a diploma and a portfolio with a really completed project is a great addition to resume for employment. Before starting the training, a free consultation is available, and the course itself can be paid in installments. For graduates, there is a Career Development Center that helps with finding a job.
Advice from an expert of Netology: how to start a career of an SMM specialist with a baggage of theoretical knowledge but no practical experience
Study at Skillbox Online University
Skillbox prepared educational course "SMM marketer from A to Z" is a three-month program, after mastering which you will receive a diploma and will be able to apply for vacancies with a salary of 60,000-80,000 rubles. The course can be paid in installments, without the need to make an initial payment.
Fragment of a lesson from the course "SMM Marketing from A to Z"
Step # 4. After learning, move on to practice
If you have completed paid training and have mastered most of the skills of an SMM specialist, then it will not be difficult for you to prepare a resume and apply for a vacancy published on any popular job search site. If you feel insecure about your own abilities or want to work in a particular company, then try using the following step-by-step scheme:
- Find several SMM agencies that you would like to study with.
- Find a client who wants to develop their project using SMM technologies.
- Contact the selected SMM agencies with a business proposal: you give them clients and your free time - they give you skills and a small percentage of the order.
- Start working with an agency that will offer the best conditions.
- After training, make a plan for the future: you can stay to work in an SMM agency, become a freelancer, or open your own studio. The choice depends solely on your preferences.
This method has a simplified version, when you apply to a freelancer with an offer of cooperation not to an SMM agency. If a specialist is in demand, then he will gladly give you part of the projects.
How an SMM specialist can find customers for his services for free
Step # 5. Take up professional development
The Internet space is constantly evolving and filled with such tools that allow even untrained users to perform many tasks of promotion in social networks. For example, any user can download the instruction for free, and then set up and run their own advertising campaign in VK. Due to such information accessibility, the value of those SMM specialists who do not develop and do not offer their clients the latest ways to solve the assigned tasks is sharply reduced. Let's take the same group in VK: if the smmschik will not only set up ads, but also give guaranteed result, then he will not be left without work. It's not difficult, but you need to constantly monitor trends.
If you're ready to take it to the next level - pay attention to course "I am an SMM marketer PRO" from Skillbox online university... This is a powerful training course that lasts 24 months and is designed for newbies, business owners and active SMM specialists. After 4 months after the start of your studies, you will be able to receive the first paid orders with which you can pay for the course (the first payment for training can be made 6 months after the start). Additionally, you will receive guaranteed employment.
Skillbox office tour: looking at the place where cool courses are made
Howindependently and for freebecome a smm specialist from scratch
It is possible to master a new profession on your own, but it is difficult to reach the level with high-paying orders. It's all about the numerous mistakes and time that you will spend on mastering everything you need. So once again evaluate all the pros and cons. If you decide, there will be a basic course under the table.
First, familiarize yourself with the basics of the profession.
Overview of the main tools of a smm specialist
Learn basic terminology.
SMM dictionary of basic terms
Determine the scope of your authority that needs to be observed when building relationships with customers.
What an SMM specialist shouldn't do
Learn how to properly respond to negativity on social media.
How to deal with inadequate commentators
Follow trends constantly and try to match them as much as possible.
SMM trends for 2020
Tune in to self-development and search for answers to all questions that your customers may have.
Silly questions for an SMM specialist
Follow other people's cases and copy all successful examples.
Analysis of smm strategies from Skillbox specialists
What's next
Friends, now you have a general idea of how to become a successful and sought-after smm specialist. You just have to choose your path and proceed to its implementation. Stay tuned for new articles and share this article with your friends - perhaps one of them is dreaming of a new profession. In the next articles, we will prepare more material to help you delve into the profession and find your first job. Good luck!
