In December 2015, one of the brightest artists on the domestic stage, the Golden Voice of Russia, a popular presenter, as well as an enviable groom and favorite of women - Nikolai Baskov - will become the host of the new TV show “Million from Prostokvashino” on the STS TV channel. For four months, Nikolai will test the intuition of participants in an exciting drawing, the main prize of which will be 1 million rubles.
The new TV show “Million from Prostokvashino” starts on December 7, 2015 on the STS channel. Every day, from Tuesday to Friday, People's Artist of Russia Nikolai Baskov will share his luck and spirit of victory with television viewers. The star will personally raffle off an unprecedented prize fund of 64 million rubles, and he is already promising that every participant has a chance to get the “golden reserve” and thereby fulfill their cherished dream.
The successful TV presenter, who conquered the musical Olympus, admitted that he, like no one else, believes in a lucky star. Considering himself an unusually lucky person, Nikolai commented on the support of such a project: “ To be honest, I didn’t have to doubt my participation in such a show for long! Giving joyful emotions to your viewers, making their wildest dreams come true - what could be more pleasant? It is no coincidence that the program is timed to coincide with all important family holidays: New Year, Christmas, February 23 and March 8, because it is at this time that you most want to fulfill your cherished desire and please your loved ones with wonderful gifts».
Confirming what has been said, in the format of a new TV show, Nikolai Baskov will call those lucky ones who were selected among all the participants in the drawing who registered codes for packages of tasty and healthy dairy products “Prostokvashino”. The finalists' task is to find under which cell 1,000,000 rubles are hidden. In any case, none of the TV show participants will be left empty-handed - Nikolai will give each of them a year's supply of Prostokvashino dairy products and will draw sums of money from 10,000 to 1,000,000 rubles.
“Million from Prostokvashino” is not the first collaboration between Nikolai Baskov and STS: in September 2015, the channel started showing a charity program for the whole family, “Big Little Star.” Among his other well-known television projects in recent years are the TV show “Nikolai Baskov’s Marriage Agency” on the Russia-1 TV channel and the show “Home Video of Stars” on the MTV channel.
In addition, Prostokvashino guarantees gifts for everyone and the opportunity to receive 1,000,000 rubles!
The goal of the campaign is to attract attention to the product of the Prostokvashino brand, to create or maintain interest in it.
Timing of the Advertising Campaign “Our Prostokvashino” - How to get a million from Nikolai Baskov?
Start 05.11.15
By 04/30/16
* With 05.11.15 begins the collection of Applications in the form of 5 Unique codes for drawings of Prizes of the 1st and 2nd level,
A
** With On 12/01/15, the acceptance of Unique Codes for awarding Guaranteed Prizes as part of the product advertising campaign begins, sold under the Prostokvashino brand
* Application of the Event Participant for participation in the procedure for drawing Prizes of the 1st and 2nd level, expressed in the registration of 5 (five) unique codes on the website
** Guaranteed prizes – prizes awarded for registering on the site as a user, registering from 1 to 4 unique codes
Prizes of the Advertising Campaign “Our Prostokvashino” - How to get a million from Nikolai Baskov?
1st and 2nd level prizes
The 1st level prize consists of two parts:
1. Cash in the amount of:
— 10,000 (ten thousand) rubles, or
— 25,000 (twenty-five thousand) rubles, or
— 50,000 (fifty thousand) rubles, or
— 100,000 (one hundred thousand) rubles, or
— 1,000,000 (one million) rubles,
— Vouchers
There are 64 prizes in total.
Winning a million is great!
2. A year's supply of dairy products sold under the Prostokvashino Trademark, with a nominal value of 27,000 rubles.
* can be replaced with its monetary equivalent.
Level 2 Prize
10,000 points in the “Our Prostokvashino” club
There are 576 prizes in total.
Details (conditions for participation in the advertising campaign)
One participant can win no more than one 1st or 2nd level prize.
In order to take part in the drawing of 1st and 2nd level prizes, you must
— Read the rules and agree to them
- — Purchase a product in quantity of 5 pieces,
find a unique code on the promotional packaging of products
register on the website with 5 unique codes.
You must have a registered account in the service Skype.
Havas Illustrations
People's Artist of Russia, singer, actor and women's favorite Nikolai Baskov became the host of a new promotion for the Prostokvashino dairy product brand (owned by Danone), which will be broadcast live on the STS TV channel.
On the eve of the New Year, Danone, together with the Havas Media agency and Havas Sports & Entertainment, launched a bright project for the Prostokvashino dairy product brand. Within a month, Nikolay Baskov, as part of the “Million from Prostokvashino” promotion, which will be broadcast on the STS TV channel, will give away valuable prizes among buyers of the Prostokvashino brand.
Anyone can take part in the event. To do this, you need to register a promo code for packages of Prostokvashino dairy products on the official website of the promotion and wait for a call from the country's main blond. Nikolai Baskov, live on the show on STS, will call those lucky ones who were selected among the participants of the promotion who registered codes, and invite his interlocutors to take part in the lottery.
The participant will have 3 attempts and 9 cells to choose from: in 7 of which there are hidden cash prizes of different denominations, and in one - Nikolai Baskov himself, actually in the image of the postman Pechkin, except that instead of a bag with letters he has gold bars in his hands , symbolizing a million rubles.
The last, 9th sector is a chance sector, meaning that the participant is lucky, and he will have to choose not from 8 cells, but from only two, one of which contains a million, the other - a slightly less impressive amount at 50,000 rubles. The lucky one may even refuse to make a risky choice, and in this case, he will become the full owner of the new car.
The Havas Media and Havas Sports & Entertainment agency team was responsible for developing the unusual television promotion, but the creative idea came from the Danone team. In the process of preparing the project, the authors of the promotion were faced with a choice: prepare their own content for broadcast, or integrate brand content into an existing program.
Elena Belova, CEO of Havas Media, said that the second option is certainly the least risky, since there is already an audience that loves it.
“However, this option does not allow you to fully express your imagination and creative possibilities - after all, you need to fit into the existing environment. That's why we settled on developing our content from scratch. This work is more difficult, because for any channel any premiere is a risk. If the audience does not like the new program, this may negatively affect the channel’s rating,” explained Elena Belova.
The race for a million from Prostokvashino will begin today on the STS TV channel. To take part in Nikolai Baskov’s promotion, you must first register 5 promotional codes from packages of Prostokvashino products on the website and follow the rules of the promotion.
www.prostokvashino.ru - the official website of the club “Our Prostokvashino” from the largest producer of dairy products in Russia “Prostokvashino”. It regularly wins prizes based on codes displayed on product packages. Delicious culinary recipes are also published, for which the authors are awarded points. In turn, they can be exchanged for prizes (books, souvenirs, calendars, children's toys, kitchen utensils). Plus, the club produces on the STS TV channel the show program “Million from Prostokvashino” with Nikolai Baskov.
Registration
To register on the Prostokvashino.ru website, follow the instructions below:
2. In the panel that appears, enter your email address. Be sure to include a real address! Otherwise, you will not be able to complete full registration.
3. Click "Register". If the data was entered correctly, the message “Welcome!” will appear.
5. In the letter from the “Our Prostokvashino” club, click the “Confirm and get 100 points” button.
6. On the page that opens in a new tab, in the “Confirm number...” block, click the link in the “personal account”.
7. In the “Personal data” form, click “Select file” and upload your photo or avatar.
8. In the “Briefly about yourself” field, you can tell about your hobbies, interests, and profession.
9. Enter your first name, last name, patronymic, and date of birth. And also a mobile phone number.
10. In the “Gender” line, click the required button (“Male” or “Female”).
12. In the “City” field, type the name of the locality in which you live.
How can I change my login password?
After registration, the site service sends the user an automatically generated password. It is located in the body of the letter under the verification link.
1. To go to a special form to change it, click the “Set your password” link in the letter or in your personal profile on the website.
In December 2015, one of the brightest artists on the Russian stage, the Golden Voice of Russia, a popular presenter, as well as an enviable groom and favorite of women - Nikolai Baskov - will become the host of the new TV show “Million from Prostokvashino” on the STS TV channel
In December 2015, one of the brightest artists on the Russian stage, the Golden Voice of Russia, a popular presenter, as well as an enviable groom and favorite of women - Nikolai Baskov - will become the host of the new TV show “Million from Prostokvashino” on the STS TV channel. For four months, Nikolai will test the intuition of participants in an exciting drawing, the main prize of which will be 1 million rubles.
Photo: STS channel The new TV show “Million from Prostokvashino” starts on December 7, 2015 on the STS channel. Every day, from Tuesday to Friday, People's Artist of Russia Nikolai Baskov will share his luck and spirit of victory with television viewers. The star will personally raffle off an unprecedented prize fund of 64 million rubles, and he is already promising that every participant has a chance to get the “golden reserve” and thereby fulfill their cherished dream.
The successful TV presenter, who conquered the musical Olympus, admitted that he, like no one else, believes in a lucky star. Considering himself an unusually lucky person, Nikolai commented on the support of such a project: “To be honest, I didn’t have to doubt my participation in such a show for long! Giving joyful emotions to your viewers, making their wildest dreams come true - what could be more pleasant? It is no coincidence that the program is timed to coincide with all important family holidays: New Year, Christmas, February 23 and March 8, because it is at this time that you most want to fulfill your cherished desire and please your loved ones with wonderful gifts.”
Confirming what has been said, in the format of a new TV show, Nikolai Baskov will call those lucky ones who were selected among all the participants in the drawing who registered codes for packages of tasty and healthy dairy products “Prostokvashino”. The finalists’ task is to find under which cell 1,000,000 rubles are hidden. In any case, none of the TV show participants will be left empty-handed - Nikolai will give each of them a year's supply of Prostokvashino dairy products and will draw sums of money from 10,000 to 1,000,000 rubles.
Photo: STS channel “Million from Prostokvashino” is not the first collaboration between Nikolai Baskov and STS: in September 2015, the channel started showing a charity program for the whole family, “Big Little Star.” Among his other well-known television projects in recent years are the TV show “Nikolai Baskov’s Marriage Agency” on the Russia-1 TV channel and the show “Home Video of Stars” on the MTV channel.
